On April 20, 2010, the Deepwater Horizon oilrig exploded in the Gulf of Mexico. Operated by Transocean under contract for British Petroleum for the Macondo Prospect, the explosion claimed eleven lives. The subsequent sinking of the drilling rig resulted in the discharge of over 210 million gallons of crude oil into the Gulf, causing extreme environmental damage to the marine ecological system, as well as affecting millions of wildlife habitats along the coast. Additionally, fishing and tourism industries were affected, and human health problems were reported. The incident subsequently became known as the largest marine oil spill since the Exxon Valdez oil spill in Alaska in 1989.
Media and Public Perception in the Wake of the Spill
While media outlets initially picked up on the direct casualties of the explosion, attention quickly turned to the insurmountable environmental, economic and health consequences caused by the oil spill. Although Transocean owned the oilrig, it was contracted to British Petroleum, which quickly came under fire due to its history of bypassing safety measures and violating environmental laws. British Petroleum’s reputation took a huge hit, and it’s stock fell by 52% in 50 days. A month after the incident, British Petroleum marked a US$60 billion loss in value.
The story dominated traditional news media such as newspapers and television for months, with most news outlets covering the story from an economic standpoint, focusing on the overall estimated cost of the oil spill for the company as well as restoration costs. Additionally, news outlets picked up on other indirect consequences of the oil spill, such as the environmental and health effects on the Gulf inhabitants. Finally, news outlets place...
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Cohen, J. (2010, June 7). Poll shows negative ratings for BP, federal government. The Washington Post. Retrieved from http://voices.washingtonpost.com/behind-the-numbers/2010/06/poll_shows_negative_ratings_fo.html.
Mountford, S. (2012, August 22). Positive environmental ratings suggest BP’s rehabilitation is underway. Ethical Corp. Retrieved from http://www.ethicalcorp.com/environment/positive-environmental-ratings-suggest-bp%E2%80%99s-rehabilitation-underway.
Newsom, D., Turk, J., & Kruckeberg, D. (2013). This Is PR: The Realities of Public Relations
April 20, 2010, a tragic disaster struck the Gulf Coast. British Petroleum deepwater Horizon oil rig cracked from three places and raw oil leaking into the sea. .it was considered that over 60,000 barrels of oil a day are mixing with Gulf water and Oil spread over 70 miles to 130 miles into the sea and can be seen from space.
In the early hours of March 24th, 1989 the oil tanker Exxon Valdez struck Bligh Reef in Prince William Sound, Alaska, spilling more than 11 million gallons of crude oil.This accident was devastating for the environment and the eco-systems surrounding the incident. There were many parts leading up to this disaster which made it sound almost inevitable to occur. With it being called a man-made accident because of the captain being intoxicated during the event, it feels like there was more behind the picture. There are a lot of players in this accident that can be blamed, but what about the corporation Exxon itself.
In my opinion, BP's response to the oil spill wasn't the best. Plus their spokesperson Tony Hayward's comments did little to help the situation. The response should have been about damage limitations. Hayward's responses made the company seem aloof and unconcerend about the environmental damage being done. When they gave an amout of barrels that were leaking into the ocean, they gave the wrong amount which hurted their credibility. They deflected the blame for the accident. BP would call the oil spill the "Gulf of Mexico oil spill" while the rest of the world called it the "BP oil spill." They might have took the blame but they said it wasn't their accident however they would take responsibility to clean it up even though it wasn't their fault. I think the fact that they used social media to show show updates and progress was a smart move since it is probably now the biggest media median. However, everything else was not the best way to handle this whole situation.
Green washing: The disinformation disseminated by an organization so as to present an environmentally responsible public image. In order for big companies to stay on top of the market today, they are forced to think of advertising strategies to help their public image and advertise their product. Over the years the system has become very complex and also very questionable. Companies are willing to lie, change their logo, and sometimes even their company name just to keep their name and image clean in front of the public just to make sure that they are making their money. Green washing helps this by advertising to the public that they are environmentally supportive and responsible. Most people that are into buying “green products” do not even realize that the company they are buying from is green washing in some sort of way just so that they can attract attention to the public. Green washing companies may advertise that they are “eco-friendly”, but when it comes down to it, the facts hidden behind the curtains beg to differ. Just like in the green washing video we watched in class, the companies may look great compared to the worst companies, but that does not mean what they are doing is still productive for our environmental movement. One company that has been notorious for their green washing efforts for the past couple of decades is the Oil/energy company: British Petroleum a.k.a. Beyond Petroleum. They are one of the world’s largest leading oil companies who has also becoming a large energy supplying company with presence in petrochemicals, gas, and solar divisions. Over the past twenty years BP has been the cause of several deadly disasters in the oil business in the U.S. and around the world. Despite their green washing effor...
On March 24 1989, the tanker Exxon Valdez runs aground in Prince Williams sound, Alaska. This was a tragic accident that the company deeply regrets. It all began when the Valdez was traveling towards California when it hit a coral reef. As a result, of this accident, significant quantities of oil began to seep into the waters. According to most, the action to contain the spill was slow. As a result, the media blamed Exxon for not responding fast enough to the crises. Many of the wildlife including birds, fish and other mammals were kill...
British Petroleum (“BP”) is the company that is being blamed for the incident. Employing 80,000 people, BP is an international oil company that puts different technology to use for finding oil and gas under the Earth’s surface. One of the oilrigs, Deepwater Horizon has drilled 35,000 ft. making it to be the deepest drilling of oil and gas (Walsh). Deepwater Horizon was drilling in the Gulf of Mexico about 52 miles southeast of Venice on Louisiana's tip. After the explosion, helicopters searched for 11 crewmembers that reported missing. 17 people were injured (BP Internal Investigation Team). A day later, the rig was found upside down (BP Oil Spill Timeline). The cost to clean up the damage is approximately $760 million (Walsh).
...onson, E., Wilson, T.D., & Akert, R.M. (2013). Social Psychology (8th ed.). New Jersey: Pearson Education Inc.
The Exxon Valdez and the BP oil spill were caused by different disasters but had just as great of effects. On March 24, 1989, the Exxon Valdez oil spill began to reek havoc on the Pacific Ocean. The oil tanker, Exxon Valdez, left from Valdez, Alaska and was headed for Los Angeles, California. The tanker ran aground on Bligh Reef in Alaska. After six hours of being grounded, the Exxon Valdez spilled about 10.9 million gallons of oil (53 million gallons aboard). The BP oil spill occurred a little differently. On April 20, 2010, the Deepwater Horizon oil platform exploded and caused the largest marine oil spill in history. The platform sank about 5,000 feet underwater. The BP oil spill poured 4.2 million barrels of oil into the Gulf of Mexico. These oil spills are largely compared but were cause by completely different events. They had similar effects/damage, however.
On April 20, 2010, the Deepwater Horizon oil rig, located in the Gulf of Mexico, exploded, killing 11 workers and injuring 17. The oil rig sank a day and a half later. The spill was referred to as the Deepwater Horizon oil spill, BP oil spill, Gulf of Mexico oil spill, and BP oil disaster. It was first said that little oil had actually leaked into the ocean, but a little over a month later the estimate was 12,000-19,000 barrels of crude oil being leaked per day. Many attempts were made to stop the leak but all failed until they capped the leak on July 15, 2010, and on September 19 the federal government declared the well “effectively dead.”
The discipline of public relations is a modern profession which has been in existence for only close to a century; however, it has already taken an important role in the fields of business, government, entertainment and non-profit organizations including educational institutions and healthcare organizations. Public relations professionals are required to have excellent organizational, interpersonal and communication skills and have the ability to persuade the public. It is imperative for PR professionals to effectively communicate with its public in order to establish and maintain a positive relationship. Furthermore, public relations professionals must have the ability to work under pressure and effectively manage crisis which may have detrimental effect on the company and the public it serves. State purpose of paper and an overview of what will be covered in the introduction
On the summer of 2010, the petroleum industry was shaken by one of the largest disasters in history known as the BP Deepwater Horizon Oil Spill. This resulted in the killing of eleven people, injuring of seventeen and an immeasurable damage to the ocean and the surrounding communities. BP had to immediately respond to the crisis and handle their financial and reputational risks.
On a Monday afternoon, A couple of friends and I drove about forty-five minutes to El Dorado to see a movie. A movie in which we didn’t know anything about. None of us had even seen the trailer. I sent my friend a link to the movies that were showing at the cinema in El Dorado, and she had chosen Deepwater Horizon solely on the fact she liked the actors that had been cast for the movie. A few of these actors included Mark Wahlberg and Kate Hudson. Deepwater Horizon, as I came to find out on the car ride there, is about the most devastating oil spill in United States history. Since this event occurred only roughly six years ago, I recognized it after my friend called it the BP oil spill. Growing up in south Arkansas, I know many people that work on oil rigs so the spill was something that came close to home. The movie portrays the events leading up to the rig explosion and the aftermath concerning the people aboard the rig.
2. How should BP have handled an external environmental analysis ties and what environmental changes and trends (opportunity and threats) might they have discovered?
What is Public Relations (PR)? PR is difficult to define because it encompasses so many areas and today has developed into a multi-million dollar industry influencing all aspects of our lives (Adams et al, 1999). However, it is important to be able to compare and contrast the various definitions in order to have a complete understanding of what public relations is and how it is used. The public is a large population to consider, making it easier to understand why it is so difficult to define PR. Along with a large population come many perceptions, beliefs, ideas, and opinions, all influences on PR. I define public relations as the act/s used by individuals, corporations, and groups to influence ones opinions and/or decisions about a product, idea, person/s, company/s, etc. and the public. Robert L. Heath defines PR as functions of management/supervisors that foster an organization's ability to strategically listen to, appreciate, and respond to those persons who's mutually beneficial relationships with the organization are necessary if it is to achieve its missions and values (Health, 2007)'.