Hospitality information system in Iran

Hospitality information system and customer information needs within the hospitality industry in IRAN/Tehran

CHAPTER ONE, INTRODUCTION

Introduction

The background of the special area is introduced in the first chapter. At that point in time the problem statement will be the next discussed to provide a deeper understanding about the research area used for person who reads. The problem discussions are the closing stages with a research problem. Finally, the contribution of this research is also presented.

Background

In today’s world , most of the organizations become conscious about the importance of customer centered attitudes and awareness which develop the customer knowledge in the direction of better understanding about the particular organization . One of the main challenges of them is how the managers or leaders control the information system which holds a great importance to customer information needs and also customer satisfaction (Stair,& Reynolds ,2008). It is important for the executives or managers to have a good understanding on what are the customer needs and organize the entire system in the way of preparing information’s toward the needs of the customers. Customer and information system are two different parts which cover each other on the way to provide useful information’s about the entire organization and data’s which help the customers to find their desired hotel as well (Laudon, 2006). It is useful to categorize the hospitality industry into establishments that provide largely service for customer and supply those kind of information’s about the whole organization to facilitate the customers in the way of resolving their needs as well(Diwan , 1999).

According t...

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...ng theories based on their past experiences and perceptions within the hospitality industry. This study will help others analyze the needs of participating customers with various backgrounds. Moreover, hospitality information system assists to facilitate and promote information system development in various departments and connect all the existing sections within the hotels together. The study of hospitality information system and customer information needs is essential to the management of a successful business today.

Furthermore , the implementation of hospitality Information Systems (HIS) is one of most important keys of service quality in hospitality industry toward attract more customers into the organization. This is a clear evidence , that with no organizational information system approach any challenge to make steps towards the customer is likely to fail.