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Essay on Honest Advertising: A Privilege of Utopia

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Imagine it is the end of another stressful day at work, you take the 5 pm subway across town, finally, home. You sit down on the nice leather couch, broken in by the years of use. Engulfed by the warmth and comfort that you have succumbed to so many times before. You click on the T.V, expecting to hear the Channel 2 News, but first, commercials. Mindless gulps of information that go by way too fast to make sense. These commercials that you are exposed to, for hours in a week, for days in a year. How does this relate to you? They are advertisements; something that is synonymously irrelevant to your life. Prepare to be bombarded with an idea that will blow your mind.
In the 21st century, advertising has become a topic so unique to its audience that it really is all about YOU. In more professional terms, “Advertising is the paid, impersonal, one-way marketing of persuasive information from an identified sponsor disseminated through channels of mass communication to promote the adoption of goods, services or ideas. ” (UNCP). It is created for every viewer, and has acclimated in that sense. Over the course of the past century, advertising has grown significantly and differs in many ways. As a result of this adaptation, two major strategies emerged; Honest advertising and Subliminal advertising. These two contradict each other by the virtue of their many characteristics and is arduous to establish which of them is more favorable in society. “Hence, the purpose of advertising is to assist the consumer to make informed-purchase decision by creating awareness about product. ” (Mahapatra). Honest advertising grasps the overall goal of marketing in a much more practical method because it provides many perks to society opposed to sublimina...


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... also be called the "too-good-to-be-true technique" or the "omitting details technique" (Ten Steps to Improving College Reading Skills). This is common in political campaigns and competitive branding because it provides an exaggerated amount of information to drown out the other side. Another frequently used propaganda style is referred to as the plain folks method. This is due to the idea that people more often distrust rich, white candidates because they tend to not understand the problems of the lower class. “Candidates often try to show that they are just "plain folks" by referring in their speeches to how poor they were when they were growing up or how they had to work their way through school. ” In essence, this is lying because if it were not for the propaganda, the viewer would likely form a different opinion of the candidates as they correctly should.


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