H1N1 Pandemic

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1. During the H1N1 flu pandemic, risk communicators expected the public to experience certain outrage factors. These risk factors include but are not limited to the following. Controllability, the flu virus seemed to spread rapidly among the public. Controlling the virus appeared to be a problem during the early stages of the pandemic, this made people feel anxious and unsure. Catastrophic potential was another factor that played a major role. The H1N1 virus had the potential to cause a significant number of deaths and injuries grouped in time and space. That by itself created panic and Uncertainty among the public. During the first stages of the outbreak, the public was not fully aware of its extent. As the death toll increased more and more people began to worry. A delayed effect was another outrage factor that went hand and hand with the spread of the H1N1 virus. There is a significant latency period between the exposure to the virus and the appearance of the symptoms. Not only that, but the symptoms of the H1N1 virus are very similar to those of the seasonal flu. Many people had no idea that they were infected with the H1N1 virus until they got it cultured. An effect on children was also a significant factor affecting this pandemic. The virus placed children at a significantly higher risk that adults. That automatically placed an emotional overtone toward this issue. Dread was definitely another outrage factor that took place. The spread of the virus evoked fear and anxiety among the public. Accident history was a chief factor as well. Many people feared another epidemic such as the 1918-1919 “spinach influenza” pandemic that killed 20-40 people worldwide. Once an announcement was made regarding the flu vaccine availability...

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...2). People need to realize that even thought the WHO had downgraded the pandemic, the change does not mean the H1N1 virus is no longer a concern.

Works Cited
Peter M. Sandman Risk Communication Website. http://www.psandman.com

Fischhoff, B. 1995. Risk perception and communication unplugged: Twenty years of process.

Covello, V. & Sandman, P. 2001. Risk communication: Evolution and revolution.

Ulmer, R. et al. 2007. Effective Crisis Communication: Moving from Crisis to Opportunity.

Centers for Disease Control. 2002. Crisis Emergency Risk Communication.

R. Lundgren, & McMakin, A. 2004. Risk Communication: A Handbook for Communicating Environmental, Safety, and Health Risks. 3rd Edition.

Scott Rosenstein, 2010. Foreign Policy: Don't Put Away Your Face Mask Yet.

Madison Park. 2010. H1N1: Pandemic was emotional as well as physical. CNN News.

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