History of the Mustang During the 60’s there was a time where people wanted something new, something with the luxury of a sports car with a fraction of the cost. Some thought the day would never come but on April 17 1964, the mustang was born. At a mere $2.368 dollars the markets were booming with request for the newest style of sports car on the market. Bidders came from across the country to bid on the vehicle. The auction was held in Garland Texas between 15 bidders the person who won the bid slept overnight in the car so someone couldn’t buy the car out from under him. The sales of the mustang reached the 100,000 mark 22,000 orders for the car were placed after the first introduction of the car it was so successful that they featured it in the 1964 Indianapolis 500. It was such a wanted car that in the first years of sale the company had sold 417,000 units. After the first year the number rose from 417,000 to 1 million units. In 1964 the mustang was featured in the hit movie “Gold Finger”. It was the first movie to show of the new sporty car from ford. It was driven by an assassin; it was a white 1964 mustang convertible. In 1975 the company came out with a v-8 powered 302 engines, it produced a whopping 130 horsepower. It came packed with an automatic transmission. Another option was available with more economic emissions. But in 1976 Ford came out with a new design one with more Horsepower than all something with class but enough power to throw you back in your seat. They named it the cobra with a functional hood scoop racing stripes and spoilers in the front called a chin scoop and an ole fashion spoiler for that extra cut through the wind for maximum boost. The cobra held king to all cars on the road every... ... middle of paper ... ... it would rain champion on all other models. But in 2000 they announced they car and many people wanted refunds for their 99 model or a newer engine. The new cobra R put out a stunning 385 horsepower but lacked a few necessities such as the backseat and air conditioning. Ford sold over 200,000 Of them for a price of $55,845. In 2001 Ford brought Back the 1968 Cobra Driven by Steve McQueen It had new 5 spoke wheels A lowered suspension and more torque than before. But the cobra features a supercharged 4.6l engine with dual overhead camshafts putting out 390 horsepower to make it the fastest mustang ever built. In 2002 Ford made a cobra but only 100 of them where made only to be exported to Australia as a special order with two extra fogs light and steering wheel on the right side. This makes them one of the rarest cars in the United States.
Henry Ford’s development of the single and unchanging automobile model meant the possibility to concentrate upon a single cheap car for the masses. When The Ford Company began to make Model C for $900, Model F for a thousand, and Model B for two thousand, the profits began to drop more and more each year and progress was being made backwards. The Ford factory was taken control over by Henry who stopped the production of
When the word Mustang comes to play, most people think of a very well known car, not only for its stylish aspects, but for a variety of reasons: cost, features, speed (probably best know fact), and all around good appeal. The Ford Mustang was designed to be a people car. In 1960 Ford engineers sought out to build a car that the average motor head would be able to afford but yet still have the edgy feel about it. Back at the time of its release, in the early 1960's, the Mustang did hold the advantage over General Motors. General Motors had no car out at the time of the Mustang's release to compete with it. As the years progressed, Ford and Chevrolet managed to out do one another with there monster creations of each car. One such creation by Ford is their 590 HP "Super Stallion." The car features a 590 HP engine which burns alcohol instead of regular pump gas. Jack Keebler noted from Motor Trend Magazine, "The way to a fast time is to launch this pony at no more than 1,600 RPM, gently feeding in the throttle as the big 265/40/ZR18 Goodyear's churn at the edge of traction. Full throttle is impossible until you're well into third gear, but its still one helluva hand full to drive" (40 - 45). That is the newest creation from the M...
Entering the 1950s, no corporation even came close to General Motors in its size, or it's profits. GM was twice as big as the second biggest company in the world, Standard Oil of New Jersey (father of today's Exxon Mobil), and had a vast diversity of businesses ranging from home appliances to providing insurance and building Buicks, Cadillacs, Chevys, GMCs, Oldsmobiles, Pontiacs and trains. It was so big that it made more than half the cars sold in the United States and the U.S. Department of Justice's antitrust division was threatening to break it up(to prevent Monopolies, Like how Standard oil was broken up). In the 21st century, it's almost hard to imagine how powerful GM was in the 50s and 60s. Sports cars from Europe were getting popular, because of servicemen coming back from WWII, and wanted sports cars, but American Automakers didn't make sports cars, so they would either buy foreign, or go without. A man named McLean would still try to make a low priced sports car. But it didn't work. The idea of a car coming from GM that could compete with Jaguar, MG or Triumph was pretty much considered stupid and insane. C1:Generation: Bad but valuable. Just 300 Corvettes were made in 1953. Each of these first-year Corvettes was a white roadster with red interior. The Corvette was made of fiberglass for light weight, but the first cars were made with a really weak, (and kind of pathetic for a “sports car”) 150 horsepower 6-cylinder engine and an automatic transmission. The result was more of a look at me, I’m rich car than a race car. The first generation of the Corvette was introduced late in 1953. It was originally designed as a show car for GM's traveling car show, Motorama, the Corvette was a Show Car for the 1953 Motorama display...
Ask any ten enthusiasts what two cars epitomize the concept of an automotive rivalry and at least nine of them will instantly conclude the Chevrolet or Chevy Camaro and the Ford Mustang, two cars that make up part of a small automotive segment known as Pony Cars. These fire-breathing leviathans of the street snarl with guttural reverberations boastfully announcing their presence with the mere turn of key. For nearly five decades, these mechanical beasts have captured the imagination of the American driver and ignited the most contentious debate in automotive history: Which car reigns supreme? Muscle car buffs waste no time quoting sales figures, vehicle performance, track times, or even mundane statistics like vehicle dimensions or available colors to simply justify their support for one model over the other. As this debate rages on, the makers of these brutes fan the flames through targeted marketing strategies, consumer promotions, pricing strategies, and creative advertising all in effort to win an automotive war the likes of which have never been seen or fought before (Davenport, 2013).
More than 22,000 Mustangs were ordered on April 17, 1964 when it was first released by Ford. Show rooms were visited by more than four million people and there were over 2,600 ads in newspapers. In 1974, the Mustang II began. Buyers loved it since it was smaller and had a weaker engine. This would use less fuel during the fuel crisis. Sales had tripled since the year before. It also was easier to drive because of its rack-and-pinion steering. In 1978 Mustang added many fashion features that would appeal to female buyers. The rear seat was divided into two seats even though it had been a single seat in the years before. Along with many new colors there were also pockets in the door handles, illuminated driver vanity mirrors, and "Fresno Cloth" seat inserts. In 1994, Ford released a redesigned Mustang. It had a lot of power and Ford brought back the grill. The 1994 Mustang convertible sold 123,198 cars. In 2008 Ford Mustang was the last pony car remaining on the road. Mustang is still one of the greatest success in sales in automotive history and is America's best selling convertible.
The Camaro was to be offered with a wide variety of powerplants, ranging from a 230 cubic inch six cylinder to a 327 V8.
At the time that he started Ford Motors Company, most people did not drive cars, and hadn't even considered purchasing a car. Henry Ford is famously quoted saying, “If I had asked people what they wanted, they would have said ‘faster horses’”. His extremely successful Model T, nicknamed the Tin Lizzie, fundamentally changed the automotive industry. Ford understood that most of the American population was in the working class and could not afford to buy a car, so he decided to create a standardized vehicle for the masses. The Model T was durable, reliable, and most importantly, affordable. However, marketing strategies were crucial, since previously people hadn't even thought of buying a car. When Ford first introduced the Model T, he ensured that there was a great amount of publicity surrounding it in every newspaper possible to get the word out. Publicity is just as critical today if not more, and Ford understood that from very early
Ford began to falter and was passed into sales by Oldsmobile in 1927. Ford had to come. up with a new sales pitch in time to avert disaster. Later That same year, Ford began rolling the Model-A off of their. assembly lines. The automobile age had begun, and there.
The First production of the Model T came out on October 1, 1908 at the Piquette Avenue Plant in Detroit. (www.hfmgv.org) At the time the Model T was going for a price around $850 and by the Twenties a newer model could be bought for at a price of $275.(Gordon) Although having a Model T, was a sign of wealth, it was awfully cheaper than other cars being manufactured by the other manufactures. The Model T was different from all other cars being made at the time because Ford found a way to make his car affordable. The Low Price of the Model T sent a boom around the nation. "Over the next 19 years, Ford would build 15,000,000 automobiles with the Model "T" engine, the longest run of any single model apart from the Volkswagen Beetle." (www.hfmgv.org) "In 1900 America produced 4,100 automobiles; in 1908, the year of the Model T's advent, the number had risen to 63,500; in 1909 it had nearly doubled, to 123,900. In 1916 it stood at 1,525,500." (Gordon)
started up in 1903. Of course, it wasn’t all smooth sailing. George Baldwin Selden, an inventor, earned himself a patent for the automobile in 1895. This halted production of the Model A almost entirely. Ford eventually gained the support of other carmakers and eventually shut down the Selden Patent. Henry Ford faced many other challenges including greedy employees, failed model t prototypes and many more things. However, Ford also had his Triumphs in some of the things he's most famous for. First, Ford invented the assembly line. Before, one car would be assembled at a time bringing all the parts around to one place. Ford’s assembly line changed this. Now they could make and mass produce several cars at a time. Heres how it works: a bare chassis would roll down a conveyor. Along the way the engine, wheels, body, and a black paint job would be applied. Going along with the assembly line, Ford was also able to make a cheap, easy to fix,
The corvette was first introduced in January 1953. To experiment with the car, they only made 300 cars, which were all made by hand and powered by a 235-cubic-inch 6-cylinder engine. The corvette was designed to show the world that General Motors could make a sports car that was a stylish two seater. All 1953 corvettes were polo white with red interiors. The engine of the car generated 150 horsepower and had a 2-speed power glide automatic transmission. Researchers have found that the first corvette has been known to go over 150 miles per hour.
4) Leads (Interested Potential Customers) – There was a high conversion rate among the market segment of Age Group 21-34. There was a high demand for Test Drive and pre-orders soared up, greatly by the influence of Facebook and YouTube. Ford announced a global sales of 500,000 prior to the launch in USA. However, even with the prices soaring high year by year in the small-cars segment, Ford increased heavily in Sales volume.
To make comparing easier, a 2004 Ford SVT (Special Vehicle Teams) Mustang Cobra and a 2000 Acura Integra Type R will be used as the comparison. The engine in the Mustang is a 4.601 liter, 280.8 cubic inch V-8 engine with 32 valves DOHC (Dual Over Head Cams), sequential electronic fuel injection, and an Eaton Generation IV roots-type supercharger, with a TTC T-56 6 speed Manual creating 390 break horse power at 6000 RPM and 389 foot pounds of torque at 3500 RPM. It has a 0-60 mph time of 4.5 seconds, a quarter mile time of 12.6 seconds at 112 mph, and has a limited top speed of 155 mph. The Integra has a B18C5, 1.797 liter, 110 cubic inch, 4 cylinders, 16 valves DOHC VTEC engine. It creates 195 horse power at 8000 RPM and 130 foot pounds of torque at 7000 RPM. It has a 0-60 mph time of 6.5 seconds, a quarter mile time of 14.7 seconds, and has a limited top speed of 135 mph.
By 1899 Ford created a more proper looking motorcar with the help of wealthy businessman William Murphy. It had high wheels, a padded double bench, brass lamps, mud guards, and a "racy" look. In the same year Ford founded the Detroit Automobile Company. Within 3 years Ford had built an improved, more reliable Quadricycle, using a four-cylinder, 36 horsepower-racing engine. In 1901 his car beat what was then the world's fastest automobile in a race before a crowd of eight thousand people in Grosse Pointe, Michigan. The publicity he received for this victory allowed Ford to finance a practical laboratory for refining his auto ideas. In 1903 Ford launched his own car company, The Ford Motor Car Company, and by January 1904 he had sold 658 vehicles. By 1908 he built the famous Model T, a car that was affordable to the middle class. The automobile was no longer the toy of the rich.
Ford is forecasting that 2010 sales in industry will rise to between 11.5 million and 12.5 million vehicles, up considerably from last year’s 8.4 million. Boudette, and Dolan, 2010). Ford is about to launch its smaller vehicles; less than two years ago Ford Motor’s plant in Mexico was building big pick-up trucks. But Ford has retooled to produce Ford’s small Fiesta car, due to go on sale in America for the first time in June. Simon, 2010).Mulally is the architect of Ford’s remarkable recovery in its fortunes.