Indian SEO service providing companies have a history, as long as outsourcing itself. Currently India corners the largest chunk of world's outsourcing business. A recent study by Everest Research and IDC show that its share has increased to 55% in 2010, from 51% in 2009. There are a number of factors that makes India stand apart, and give her SEO companies an edge over its competitors in Europe, and North America, some of which are listed below:
Proficiency in English- One of the key SEO strategy to boost web page ranking is content writing and content management. Strategic and repetitive use of key words, and key phrases is important, without compromising the relevance of the overall content. India is home to the world's second highest number of English speaking people, second only to U.S.A. making India a favorite for SEO outsourcing.
Cost competitiveness- Another key distinctiveness' of India is its cheap labor market. Studies show that Indian SEO companies are competent enough to provide up to 60% cheaper services, without compromising on the eminence of services offered.
One stop shop- India excels not only in SEO services, but serves as a one stop shop for all web solution. The range of services that Indian companies provides ranges from- website designing, web page development, content writing and content management, online marketing, social media marketing, online reputation management, social media optimization (SMO), and much more.
High in human capital- Besides, world's second most populous country, India is home also to the world's highest number of young people. Up to two-third of Indian population is in between the age group of 15-45 years, far surpassing the likes of China, U.S.A., and Brazil. This high human ca...
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...better academic and professional training enables Indian companies in providing world class services.
Decades of expertise in IT industry- The history of Indian IT industry stretches back as far as 1968, when first software developing companies were established in India. By 1990, when India liberalized its economy and opened up to the world market, the world was witnessing what is popularly known as India's IT boom. Currently IT industry in India employs over 2.54 million professionals, making Indian IT industry world's largest technical force. This workforce is expected to rise by 10-15% in 2012-2013, despite the meltdown and Euro crisis.
All these factors make India a favorite destination for companies looking for SEO and web solutions, and the picture is not going to change in foreseeable future. The future prospects of Indian SEO companies are indeed bright.
The outsourcing trend continues to eat up the value chain from blue-collar jobs to white collar jobs3. The software industry is experiencing an outsourcing trend to countries such as China and most significantly to India. The proliferation of the Internet has opened easier access to information and collaborative environments. Previously communication costs and access to mind power was limited. The Internet made communication costs virtually free and collaboration with groups around the makes software engineering and collaboration tasks easier. In additional, liberalization of free markets across international lines has made it easier for companies to set up and outsource engineering tasks throughout the world. Business-process and software outsourcing rely on cheaper cost structure as found in East Asia with manufacturing4.
Companies outsourcing can take advantage of the service provider’s capabilities and innovative competencies, which may be impossible to develop in-house. For example, if a company outsources its IT solutions to a service provider in India, the service provider will give access to the company for its software solutions and data warehouses, which would be very hard to replicate on their own.
Not only does the company have six potential alternatives, but the firm also has several uncertainties if it enters into the India market space. The magnitude and timing of the firm’s retail competitors may be unclear. Competitors could aggressively advertise their current products or extend product lines if the market appears to...
Kesavan, R., Mascarenhas, O. A., & Bernacchi, M. D. (2013). Outsourcing Services to India: A Review and New Evidences. International Management Review, 36-44.
The Harvard Business School case study Silvio Napoli at Schindler India summarizes the various problems and issues facing Schindler India regarding its entrance into the new foreign market, India. Schindler Holdings Ltd. is a Swiss-based manufacturer of escalators and elevators which is looking for potentially entering into the Indian elevator market. Main executive committee members predicted that the Indian industry showed great promise in terms of future growth potential. The company’s objective was to manufacture standardized elevators at a cost lower than current customized elevator market. Silvio Napoli, who is vice president of Schindler in Asia, was chosen to lead the new entry into India. To successfully enter and penetrate the Indian market, Silvio and company needed to consider a variety of factors like but not limited to: mode of entry and type of strategy to implement, organizational structure, outsourcing and logistics approaches, marketing, and domestic and global hiring procedures.
By 2002-03, Indian market has grown highly competitive. Due to fall in ARPU (average monthly revenue per customer unit), players fought to capture new subscribers. With industry consolidation, the focus is switching from having a national footprint to the ability to provide value-added services. Opera...
It may acquire Indian companies for taking help regarding regulations and laws prevailing in the country. Indian car booking companies can provide it better knowledge about how to target people and provide legal services. Uber has the advantage of the strong market in the Europe and the United States. Strong presence in developed countries is also important for this company. Uber should concentrate on its strong base. It can use it as the advantage to target other people in developing countries. It should also understand its competitive advantage over other
The case discusses the marketing strategies of Korea based Hyundai Motor Company (HMC) in India. HMC entered India by establishing its wholly owned subsidiary Hyundai Motors India Limited (HMIL) in 1996. Within a year of launch of its first product - Santro, HMIL had emerged as the second largest car company in India.
In the late 1980's the rise of India outsourcing had its start. During this phase, India provided skilled contract workers for the US. Efforts to outsource projects to India arose in the late 1990's. This was driven by a combination of rapidly changing technologies and shrinking IT budgets Little by little the small offshore development projects started to multiply. In the beginning it was trial and error because there wasn't much focus on a repeatable and process driven model. During this time offshore outsourcing led to several failures. The big outsourcing force during the late 1990's came with Y2K. Work needed to get done quick and outsourcing to Indian companies was a solution to this. Indian companies had the ability to scale rapidly.
External competition is the key threat that Yahoo faces presently, and has been an impediment in the past too. As stated before, Yahoo’s services consist of multi-business units that are not only hard to differentiate on the internet space, but are also rivaled by other similar providers. Google provides email service, online advertising and search engine services among many more others, while Facebook, on the other hand, provides social media online advertisement and eats substantially into Yahoo’s user numbers. Spencer (2012) also provides that by Yahoo choosing g to venture into the mobile web business, it has effectively exposed itself to two marketing fronts that must be simultaneously articulated. This will or might prove hard to do, considering the fact that some of its rivals such as Google have set aside billons for such strategies. With Yahoo’s current market and financial position, it is impossible to match the financial power of both Facebook and Google. In terms of expansion into foreign markets, Yahoo faces the issue of cross-cultural complications. It should be noted that some conservative countries such as Chia have crated and adopted their own search engines that reflect their needs and wants and as such, there is bound to be little need for Yahoo in these markets. Therefore, the formulation of strategic partnerships and alliances is the key to successful expansion into foreign international markets, as opposed to direct entry.
India is predicted to be the most populous country by 2025, being involved in a county of that size with any product or service is crucial. Although there government is strong, and high trade rates made business deals difficult, it is all about relationships and building creditably. Chevrolet, already being there can take there already established connections and creditably and expand. As stated by Ernst & Young, India is the “most attractive investment destination in the world.”
The market for IT industry was huge and expanding at a fast pace. However the market leaders were Accenture and IBM which had a negligent market share and rest was captured by small enterprises. Indian companies also ventured in the industry and due to their competition, IT multinational giants had to increase their base in India. Due to high opportunities, attrition rate was also high in this industry. As a result Indian companies like Wipro, Infosys increased their base level salaries. During this phase, Indian economy was transforming towards an era of information and knowledge. This can be seen from the fact that contribution of services towards the economy’s GDP was higher than 18% in 2001 as against in 1980. No other industry had done better standing against global competition. The annual exports had always been over 50% over a decade. U.S.A. share represents highest with 61% and about a third of Fortune 500 companies outsource their software work to India. To foster development, Indian government has taken a number of steps like liberalization of policies and providing necessary capital and infrastructure to foster growth. Thus Indian environment has been conducive for growth. (Ref: Indian Embassy.org) Competitor analysis- The market for IT industry was fairly competitive with IBM and Accenture as global leaders and rest of the market was pretty diffused. IBM and Accenture had strong brand and a global presence with a large customer base. They also offered panoply of services viz. technology implementation, business consulting, offshore services, customer relationship management etc. Both offered breadth and depth of services. IT market in India offered technical and business consulting with Tata Consultancy Services which was the market leader in IT exports and Wipro Technologies and Infosys being other major market players. TCS offered consultancy services, IT services, asset based solution etc. Wipro was third largest IT provider with service offerings in IT consulting, software solutions, BPO etc. Both had a strong global presence. Intensity of Rivalry: Rivalry amongst competitors was pretty intense as can be seen the Indian competition caused IBM to increase their presence in India. However leaders like IBM and Accenture had a wide range of service offerings so competition was only amongst few sectors. Rivalry was to hire the top talent as human capital is the most important thing in the IT sector. This is the reason that attrition rate lead to a rise in pay packages.
1. Natural and cultural diversity : India has a rich cultural heritage. The "unity in diversity" tag attracts most tourists. The coastlines, sunny beaches, backwaters of Kerala, snow capped Himalayas and the quiescent lakes are incredible.
India is a nation that is on the move towards becoming one of the leaders in the global economy. While the country still has a long way to go, it is making significant strides towards competition with nations such as the United States and England. Indian leaders have been moving towards "a five-point agenda that includes improving the investment climate; developing a comprehensive WTO strategy; reforming agriculture, food processing, and small-scale industry; eliminating red tape; and instituting better corporate governance" (Cateora & Graham p. 56, 2007). These steps are geared to begin India's transformation from a third world nation into a global economic leader. The current marketing environment in India is in transition, with both similarities and differences in comparison to the marketing environment in the US.
In India’s highly competitive market Bharti must be mindful of how to keep its core competency ahead as well as trying to develop new ones.