Hidetoshi Nakata - A Japanese National Idol

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He is one of the most successful exports from Asia; in fact, he has opened many opportunities for Asian soccer players to play overseas. For nine years, he’s made himself a single most recognizable soccer player from Japan or even Asia has ever produced. But few truly know the man behind the mask; he is a sport superstar, who took Japanese soccer and Asian soccer to the worlds stage. A national idol, whose website can draw “fifteen million hits in a single day”(1). A fashion icon, noted for his sharp fashion sense and sharper haircut. He holds a marketing dream with lucrative contract for some of the world’s biggest brands. Yet, at the peak of his powers, with the world at his feet, he decided to pull the plug. At the age of just 29, Hidetohshi Nakata shocked the nation by announcing his retirement from soccer. He’s swapping the soccer field for the departure land, with plans to travel the world, for months, or maybe even years ahead.

Hidetoshi Nakata became the first Japanese player and the first Asian player to achieve success with top European clubs in Italy and England. His passion for the sport was aroused at an early age. He was forced to choose the love of soccer and the more popular sport baseball. As Nakata explains it as “ baseball teams were more strict and you have to cut your hair and you have to train more”(4) so that’s why he chooses soccer more easily. Nakata’s talent began to attract interest from Europe, he moved to Italy to play for the string of top clubs, winning new fans from both of his performances and his effort to absorb European culture. Gabriele Marcotti, a soccer journalist comment Nakata as, “ commercially he was phenomenally successful, even at one point, his jersey was the second most sold jersey ...

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...in Europe and also be remembered as someone who never fulfilled his potential on the soccer field. Though Asia and Europe was shocked by his decision. Nakata left behind a career that opened the World’s eye on Japanese and Asia soccer. He also holds a special place in the arena of Asian accolades. Through his life after retirement of the world of soccer, Hidetoshi Nakata encounters poverty, and prosperity, opulence and austerity. He is watching, listening and observing new experiences. These days, Nakata has brought his influence to another level. He’s found a calling as a traveler, and an ambassador to spread goodwill around the globe with soccer as his main ingredient. He is inspiring, creative, influential, visionary, and pioneering. It does seem that what Nakata touches, it turns into gold. Surely, Hidetoshi Nakata is the best and the most fashionable athlete.

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