This project is about a historical spokesperson advertising a product from today. There are drawbacks if there’s a pitch person from today that advertises. One drawback is that if the pitch person does something bad, less people will buy the product. An example of this drawback, is when it was rumored that Lance Armstrong was using drugs like steroids so Nike didn't want him to advertise for them anymore. The drawbacks about it is that both, the company and Lance Armstrong lost money. Benefits of having a historical pitch person as an advertiser is that they won't ruin their reputation since they aren't alive anymore. Another benefit of having a pitch person is that they won't be able to cause any controversy with the social media and it won't cause any problems for the advertising product. Hernan Cortes’ advertising product is Planters Mixed Nuts because he explored a lot and mixed nuts are really helpful when traveling.
Planter’s Mixed Nuts is a snack food that contains a variety of nuts. They have peanuts, almonds, cashews, Brazil nuts, hazelnuts, pecans, peanut oil and sea salt. Small business began in 1906 would grow into the world’s nut company. Some of the cultural and social values represented by this product are healthy living. The brand Planters has a unique combination of good fats, dietary fiber, and vitamins and minerals, nuts makes a delicious addition to any healthy eating plan. The target audience for this product would be for people from ages 13 and up. Finally,the other target audience for Planters Mixed Nuts would also be for people that like the outdoors.
Hernán Cortés was born in 1485 in Medellín, western Spain. He initially studied law but left university to make his fortune in the Americas.He was a Spanish adventurer who conquered what is now central and southern Mexico. His seizure of land, power, and wealth made him the greatest Spanish conqueror in the Americas. Cortes military success led to 300 years of Spanish control over Mexico and Central America. After his victory over the Aztecs, Cortés faced challenges to his authority and position. He traveled to Honduras in 1524 to stop a rebellion against him in the area. In 1541, Cortés returned to Spain an embittered man and retired to an estate near Seville where he died on 2 December 1547. Some values of hernan Cortes are gold and glory. Another thing Hernan Cortes valued was the Conquistador’s formula.
Hernan Cortes was born at Medellin in Spain in the year 1485 and eventually became one of the great Governors of Mexico City. It all started in 1518 when the Governor of Cuba (Diego Velazquez) placed him in charge of an expedition to explore Mexico for colonization. In February, 1519, Cortes was about to set sail when Velazquez changed his mind at tried to replace him; however Cortes in an act of mutiny pushed forward anyway. In March of 1519, Cortes claimed the land for the Spanish Crown (Charles V). Because of this great victory and the gold that Cortes sent back to Spain, he was named Governor and Captain General of Mexico in 1523.
He was imprisoned from 1876-1890 by Mexican dictator Porfirio Diaz. He was released, but died 2 years later in his home town of Tamaulipas. (PBS, 2001)
Hernan Alonso was instrumental for destroying the Aztec Empire. He is the main reason why Hernan Cortes was able to succeed. He was the man that put Tenochtitlan under siege. He gained the skill of creating from being a blacksmith. He had the entrepreneurship to start his own business in this new land. He had helped from Hernan Cortes to pursue this conquest. This would also led to his downfall. Hernan Cortes was benefit for him and not one.Alonso was a “new christian” which marked him. Hernan Alonso was the first person to be burn for being a heretic in Mexico. Alonso was instrumental for the success of Hernan Cortes and vice versa.
From the moment Hernan Cortes landed in Mexico and began his campaign against the Aztec empire, the people of the new world were doomed to be conquered by both technological and biological means. Smallpox, a disease that had never been experienced in America before the arrival of the Europeans devastated large scale native populations. The abandonment of the famous lost city of Machu Picchu stands as a famous example of the devastation of native populations.
On October 12, 1492 Christopher Columbus landed on unknown territory, however, in his perspective of Earth he thought he made a new route to Asia. He travels throughout the lands, soon, he discovers new forms of inhabitant plants, as well as, indigenous people that were native to those lands. Years later he soon unravels that it was all unaccustomed terrain. The monarchy of Spain also discovers Columbus’s new discoveries, then, they send more explorers to conquer the lands. In 1520, Hernan Cortes goes with the order from Spanish royalty to go to the newly discovered lands to conquer them, also, help expand the Spanish empire. Overall, Columbus and Cortes both reported the new lands they recently discovered back to Spain, however, their descriptions
In 1539 Hernando de Soto and five hundred adventurers began on a journey of exploration that would take 4 years and would travel through 10 states in the southeast United States. His goal was to discover a source of wealth, preferably gold, and around his mines establish a settlement. During his travels through La Florida he encountered numerous groups of native peoples, making friends of some and enemies of others. His expedition was not the first in La Florida; however, it was the most extensive. In its aftermath, thousands of Indians would die by disease that the Spaniards brought from the Old World. De Soto would initially be remembered as a great explorer but, would be later viewed as a destroyer of native culture. However, in truth de Soto was neither a hero or a villain but rather an adventurer.
“The Persuaders” by Frontline is about how advertising has affected Americans. It starts out by stating the problem of attaining and keeping the attention of potential customers. Balancing the rational and emotional side of an advertisement is a battle that all advertisers have trouble with. Human history has now gone past the information age and transcended into the idea age. People now look for an emotional connection with what they are affiliated with. The purpose of an emotional connection is to help create a social identity, a kind of cult like aroma. Because of this realization, companies have figured out that break through ideas are more important than anything else now. But there are only so many big
When the Spaniards arrived on the Yucatan Peninsula of Mexico in 1519, they encountered the advanced society of the Aztecs. With Tenochititlan at its capital, the Aztec empire was vast. The Aztecs had substantial wealth from trading and extensive payments of tribute from conquered peoples. Bernal Diaz in his The Conquest of New Spain comments, "We were dazzled at the richness of the country that we passed through" (282). The Spaniards encountered a powerful, advanced people in the New World, making Cortes and his crew of approximately 600 seemingly ensured of defeat. The Aztec religion lends much to Spanish success in conquest.
The author of this book Bruce Barton was a partner in a successful advertising firm during the 1920’s. This was a time when the industry of advertising was under going some major changes. These changes had a lot to do with a number of factors the first of which being the post war prosperity this meant people had more money than they ever had before. Another one of these factors had to do with the high number of teens who were now attending high school, this proved to be important because it created a whole other market which hadn’t existed before. One more factor was the advances made in transportation and communication, these advances allowed goods, people, and information to travel long distances relatively quickly intern allowing companies to grow large enough to spread their services nationally. Still another important factor was the invention of financing, this allowed people to pay for durable objects (large objects that would last a couple of years) with affordable installments or payments. But the biggest changes were the actual advertising practices themselves, many of which were pioneered by Barton and his associates, and didn’t become norms in advertising until after the release of Bartons book “The Man Nobody Knows” in 1924. This book served not only as a manual on how to advertise more affectively but also as an example of good advertising itself.
Hernan Cortes along with the Spanish army of five hundred, and thousands of Indian warriors declared war with the Aztecs. Moctezuma believed that the person coming towards his land was Topiltzin Quetzalcoatl who was forced into exile, but promised to return. Topiltzin was born in the year ce acatl, departed during ce acatl. Coincedently Cortes came in the year of ce acatl, unfortunately for Moctezuma having his guards down and his arms open during the start of the war.
In the 15th century, a lot happened that changed the course of Central American History. Hernan Cortes, Spanish explorer, voyaged out to the new world of America. He found the great Aztec city, Tenochtitlan, and with help from allies he acquired along the way. The Spanish coming in contact with the Aztecs changed their life, in political, economic, and cultural changes.
Using only a fairly small number of soldiers (10,000), Cortes brought down 5 Million Aztecs to their knees and so it made easier for Hernan to take over a country that was in desperate times. The Aztecs drove the Spanish troops from the city, giving Cortes a better chance to try and win over the Aztec empire again. Cortes returned again in 1521, this time putting an end to the Aztec empire by killing the Aztec leader. The same year King Charles I appointed him the governor of New Spain. It was after the war when Cortes changed the name of the country from Tenochtitlan to Mexico City or
The painting entitled `Zapata con el caballo de Cortés` was painted in 1931, eleven years after the end of The Mexican Revolution, by the Mexican muralist – Diego Rivera. It represents the social economic and political revolution in Mexico led by peasants under the conduct of Emiliano Zapata against the authoritarian regime of the former president - Portfolio Diaz. In this analysis I will focus on the characters, the setting, the colours and the way they communicate in the painting.
Cortés came not to the New World to conquer by force, but by manipulation. Bernal Díaz del Castillo, in the "Conquest of New Spain," describes how Cortés and his soldiers manipulated the Aztec people and their king Montezuma from the time they traveled from Iztapalaopa to the time when Montezuma took Cortés to the top of the great Cue and showed him the whole of Mexico and its countryside, and the three causeways which led into Mexico. Castillo's purpose for recording the mission was to keep an account of the wealth of Montezuma and Mexico, the traditions, and the economic potential that could benefit Cortés' upcoming conquest. However, through these recordings, we are able to see and understand Cortés' strategy in making Mexico "New Spain." He came as a wolf in a sheep's clothing and manipulated Montezuma through his apparent innocence.
Cortes was able to conquer the Aztecs for several very different reasons. In combination these reasons allowed him to have the upper hand in the conquest of Mexico. Arguably these reasons can be sorted into six different categories. The various causes for Cortes' success will be assessed in a climax pattern. To begin with the Aztecs had a harsh tribute system that was not popular among the people of Mexico. This cruel tribute system allowed Cortes to act as a liberator. Furthermore, with the Spanish brought several diseases into Mexico in witch they were immune to but the Aztecs were not. The spread of diseases such as small pox reduced the Aztec population and furthered Cortes' success unintentionally Also Marina was a tribal girl given as a gift to Cortes, she proved invaluable in translating local dialects in combination with Geronimo de Aguilar. Also an important aspect of his success was due to Montezuma's belief that Cortes was Quetzakoatl. A predominant reason for the Spanish success was due to their weaponry especially their armour and firepower. Perhaps the most important reason of all was that of Cortes' Indian allies such as the Tlaxcalans who made up the majority of his combined army. All these reasons worked together to allow Cortes, originally with 508 men to conquer the Aztec Empire of millions of people.