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The impact of advertising on children
The impact of advertising on children
Fast food and its health effects
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Even though advertising was meant to simply convey information about specific products, this goal seems to have been encroached over the years. Most advertisements today are targeted at children. Even though some of the products marketed to children have negative effects on them, they are still being advertised. An example of such products is junk food. Junk food usually contain alot of fats and sugars, which, when continuously consumed, negatively affect the normal functioning of the body. In spite of its malignant effects, junk food is, moreover advertised in ways that appeal more to children. Kids are therefore coerced into buying the harmful food, which puts their health at risk. Advertising junk foods has led to the increased health problems in children. According to the film Consuming Kids: The Commercialization of Childhood, advertising has caused increased obesity in children. As reported by CBS news, “Obesity rates have doubled in children and tripled in young teenagers”. This rise in obesity has been directly linked to advertising; in that, children who spend much time on media are likely to have obesity related disorders such as depression and anxiety (Juliet Schor). Obesity is one of the many life threatening disorders today. According to Pam Belluck a reporter of New York Times, children’s life expectancy is being cut short by obesity (Belluck). A new report in ABC news, also predicts that life expectancy of children is expected to be shorter than that of their parents (ABC news). Another health problem that resulted from advertising junk food, is the growing number of children diagnosed with diabetes. In the consuming kids film, a study conducted in the year 2000, revealed that one out of three children born in th... ... middle of paper ... ...Eating healthy enables children live healthier longer lives. This might also lessen the health risks that would have to be undergone, if a child grew up feeding on junk food. Works Cited Belluck, Pam. Children’s Life Expectancy Being Cut Short By Obesity. March 17, 2005. Web. April 7, 2014. Brody, Michael. Consuming Kids: The Commercialization of Childhood transcript. Media Education Foundation. Mediaed.org. 2008. Web. April 7, 2014. Holguin, Jaime. January 5, 2004, 10.07 am. Fast food linked to child obesity. CBS News.com. Web. April 7, 2014. Rich, Michael. Consuning Kids the commercialization of childhood. film. 2008.Web. April 7,2014. Schor, Juliet. Consuming Kids: The Commercialization of Childhood film. 2008. Web. April 7 2014. Wyche, Sonja. “Will Obesity Shorten Life Expectancy?” ABCnews.org . March 17, 2005. Web. April 7 2014.
One way that advertising is harmful is advertising poses health risks to youths. In a video titled, “The Myth of Choice: How Junk-Food Marketers Target Our Kids,” narrated by Anna Lappe, it talks about how advertisers target youths. In the video it states, “...only 16% of kids get balanced food.” Foods that are advertised the most,
In the article, Every Nook and Cranny: The Dangerous Spread of Commercialized Culture by Gary Ruskin and Juliet Schor (Ackley 361). Since the early 90s is when Commercialism has bombarded the society. Ruskin and Schor provide examples why advertising has an effect on people’s health. Marketing related diseases afflicting people in the United States, and especially children, such as obesity, type 2 diabetes and smoking-related illnesses. “Each day, about 2,000 U.S. children begin to smoke, and about one-third of them will die from tobacco-related illnesses” (Ackley 366). Children are inundated with advertising for high calorie junk food and fast food, and, predictably, 15 percent of U.S. children aged 6 to 19 are now overweight (Ackley 366). Commercialism promotes future negative effects and consumers don’t realize it.
In the documentary Killer at Large, former Surgeon General Richard Carmona remarked that “Obesity is a terror within. It’s destroying our society from within and unless we do something about it, the magnitude of the dilemma will dwarf 9/11 or any other terrorist event that you can point out…” Carmona is indeed right, with the rapid increase of obese children, America is on the fast track to producing a generation with a life expectancy shorter than their peers. One of the main factor is the media representation of obesity (Greenstreet 2008). In today’s society parents are not only worrying about televisions influence on their kid’s behavior but their weight and health, too. According to study conducted by the Kaiser Family Foundation, that researched the role of media in childhood obesity, stated the obesity increased by 2% for every hours of television in adolescent’s ages 12 to 17. The advertisement of food and beverages present a very strong influence on the children. Most of the products being advert...
Any agency that uses children for marketing schemes spends hundreds of billions of dollars each year worldwide persuading and manipulating consumer’s lifestyles that lead to overindulgence and squandering. Three articles uncover a social problem that advertising companies need to report about. In his research piece “Kid Kustomers” Eric Schlosser considers the reasons for the number of parents that allow their children to consume harmful foods such as ‘McDonalds’. McDonalds is food that is meant to be fast and not meant to be a regular diet. Advertising exploits children’s needs for the wealth of their enterprise, creating false solutions, covering facts about their food and deceiving children’s insecurities.
Tiffany Rush-Wilson says in her article The Crisis of Childhood Obesity that due to this health crisis, we know have a generation of children that are expected to live shorter lives than their parents. Obesity is defined as a condition in which a person’s weight is more than 20% greater than is recommended for his or her height and age. Durin...
Holguin, Jaime. "Fast Food Linked To Child Obesity."CBSNEWS. CBS Interactive Inc., 05 Jan 2004. Web. 14 Jan 2014. .
The present public health problem has become a great public concern and the future of these children and future adults has also been brought to attention. For example, "as obese children are more than likely to become obese adults, they are at an increased risk for type 2 diabetes, heart disease, arthritis, and several cancers" (Gollust, 2014). Research has also indicated that the current generation of children are on track to have shorter lives than their parents because of increasing rates of obesity (Gollust, 2014).
According to “Burger Battles” from the Weekly Reader, obesity is defined as a person whose weight is 20 percent higher than recommended for their height (Burger Battles 1). When this condition begins to affect children lives, it is then known as childhood obesity. Within the United States of America, around 15 percent of children are considered to be obese (Holguin 3). Increasing tremendously, this outbreak has actually tripled in the amount of obese teen and doubled in children up to the age of thirteen (Burger Battles 2). One of the factors that is usually overlooked in the cause for obesity is the role of television. Not only does it reduce the amount of physical activity, the advertisements and commercials are targeting innocent viewers. In a survey completed by Gary Ruskin of Commercial Alert, the average child watches nearly 19 hours and 40 minutes of television a week (Ruskin 2). With that amount of time spent watching television, advertisements for fast food will be entering the children’s minds.
One way that fast food effects obesity is by advertising their products to children (Miller). In her article Food Advertising Contributes to Obesity, Patti Miller explains that the fast food companies are targeting kids and teenagers by advertising on television. The fast food advertisements are promoting unhealthy products as acceptable food which influences children to choose those meals. The American Psychological Association, an organization focused on improving the lives of individuals, expressed that with the exposure of different fast food commercials, children request to purchase these unhealthy products and cause the parents to be influenced by these requests. This concludes the idea that once children are encouraged by the commercials, they opt to consume the fast food advertised on television. Today, fast food companies are even advertising through schools by offering pizzas and burgers as school lunches, which consequently becomes a daily meal for children and teenagers to consume (Wadden, Brownell,
How does advertising affect childhood obesity? First, let’s define advertising. Advertising is a way for one to call public attention to a product, service, or need. When advertising a product, the idea is to create an interest or need in the consumer, to purchase the product. Recently, obesity has been hitting the United States in great numbers. Children and adolescents who are obese are at greater risk for sleep apnea, social and psychological problems, and low self-esteem. Children and adolescents who are obese are likely to be obese as adults, and develop all of the health problems obesity causes. Such as diabetes, high cholesterol, and heart disease. Food advertising is linked to childhood obesity, and is a great contribution to the problem.
Ludwig, David S. "Childhood Obesity — The Shape of Things to Come." The New England Journal of Medicine. Massachusetts Medical Society., n.d. Web. 11 Dec. 2013. .
Millions of people die each year from being overweight. It is said that in 2015 more than 700 million people will be obese. (NCD Alliance) What most people don’t realize is that if you are obese as a child, you have a higher chance of premature death and disability in adulthood. In an article called “The Fast Food and Obesity Link: Consumption Patterns and Severity of Obesity” researchers talk about the recent studies revolving around obesity and how it affect us.
Parents are not teaching children how to eat healthy. They feed them cheeseburgers, chicken fingers, and fries. Kids are not being exposed to a regular diet of health fruits and vegetables. Now some people are just naturally overweight, but being “overweight” is not the same as being “obese.” Someone who is overweight has reached a maximum weight limit for their height. When someone goes beyond this maximum limit, then they are considered “obese” (Kiess 1). Research shows that “obesity is generally defined as the abnormal or excessive accumulation of fat in adipose tissue” (Kiess 1). The increase in childhood obesity today is mainly the fault of the parent because they are unable to tell their children “no” when it comes to junk food (Kiess 104). Parents are the one buying all the food that comes into the house. They are the ones buying the sugary drinks and chips. They are the ones allowing the children to “have what they want.” Because parents are not teaching their children how to eat healthy, we will continue to see childhood obesity increase. Unfortunately, overweight children will be the ones who suffer because statistics show children who are overweight are more likely to become obes...
As a little girl I loved watching television shows on Saturday mornings. I’d get upset when a show would proceed to commercial. That is until I watched the shiny new toy being played with by the girl my age and of course the cool new one that came into the happy meal, then I’d forget. After seeing the appealing commercial I’d run to my mom and try to slickly mention it. “You know McDonalds has a new Monster’s Inc. toy in their happy meal. Isn’t that great? “Now I realize that back then I was targeted by big companies to beg my parents for things that I didn’t need or that wasn’t good for me in order to make money. Advertising today is affecting the health of today’s children because they eat the unhealthy foods advertised to them on: television, the internet, and even at school. Therefore, an impassioned discussion of possible solutions has been brewing.
This makes children’s interest trivial and superficial. For instance, most of children refuse to buy any cheap products. They prefer most famous shop such as H&M, Splash, and Matalan and other brands. This help them to think that the fashionable and people who buy from expensive brand are the best people. As well, it causes them also to communicate with these people only. Thus they will be arrogant and judge people from their forms. In addition, not all parents have the ability to buy from the expensive brand and they try to reduce their spending in order to give their kids they needs and wants. Moreover, several ads seen currently include harmful stunts that kids try to do them. Due to, do not aware and understand the dangerous of it. For example, the ads of Red Bull drink that give energy for people. The company of this drink advertised this drink by famous quote which is “Red bull gives you wings”. Also they are representing this quote in ads. The last bad influence that can considered as the most essential one, is that the advertising can effect self- esteem by makes them feel inferior which weakens the personality of the child. Thus , it causes the kids hate their parents. Due to, the parents do not satisfy their children in the brands they want, food or any other