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essay on tobacco advertising
essay on tobacco advertising
essay on tobacco advertising
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Comparison of “Truth” and ALERT Interventions
(a) Description
The “Truth” intervention was a mass media public health initiative that aimed at revealing truths untold by the cigarette manufacturers and was specifically initiated by the American Legacy Foundation. In its most basic form it can be described as an antismoking campaign that mostly targeted young people and thoroughly deglamorized the smoking behavior. Through the television campaigns, the intervention highlighted several things that concerned effects of smoking behavior not only to the young people but also to the adults because it was using the mass media. Firstly, it openly laid out both the short and long term effects of smoking habit and tinted smoking as undesirable social behavior. It unearthed all the misperceptions of tobacco smoking among the teens. The intervention had adverts on the media that not only contained messages urging teens and other smokers to stop smoking but also had inclusion of graphic images that portrayed the death and disease facts resulting from tobacco use. In addition, the campaign exposed all the manipulations that had been established by marketing departments of cigarette manufacturing firms. The intervention worked on the believe that deglamorizing and exposing the real truth about the effects a smoking lifestyle would actually reduce smoking and hence help very much in prolonging lives of many America. Fortunately studies have confirmed this theory to be true.
On the other, there is the ALERT intervention. This public health initiative is quite similar to the truth initiative as it regards to the purpose of why it was established. Basically the intervention involved developing a curriculum for sixth and seventh graders. The curric...
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...eptibility of the risk now graduates to another whereby some signs in the life of the smoker like coughing are enough convincing factors that it is the high time he quits smoking or risk dying of lung cancer. This is even accentuated by environmental and demographic factors like age. If he is very aged, then decision to quit smoking is not very far. When a smoker perceived the benefits attached to him by simply just quitting, the probability to quit is always high because he stands to losing nothing. It is those benefits that even overshadow the barriers that might deter the behavior change. The central thing here is that the model helps the smoker to perceive things as they are and pushes him to choose why he wants to belong by presenting the susceptibility and severity of the matter. The worthiness of the change is based on the benefits accrued over the obstacles.
One target behavior needing change is to recognize symptoms of diseases and to get regular check-ups. These two were chosen as one behavior change because they both go hand in hand in preventing diseases. For example, by physically examining myself and by determining if something is wrong by what I know I could seriously limit my chances of illness by scheduling an appointment with my doctor. By communicating this information with my doctor we can come up with a diagnosis together by evaluating all the signs and symptoms. Doing both of these behaviors is essential for a healthy disease free body because even though doctors know how to cure and diagnose diseases no one still knows their bodies better then the patient. For example, doctors may diagnose someone with diabetes due to the physical signs they can see, such as ketone body urination; However, because doctors cannot read the patients mind it is possible that the diagnosis is incorrect. One possible scenario could be that the patient drank a lot last night and so they still experiencing splitting headaches and dehydration. Ketone body urination is a sign doctors can see through a urinalysis but the headache is not and so therefore it's considered a symptom because only a patient can determine the headache as being truth. That being said communicating all this information to the doctor could accurately lead them to diagnosing and treating you for alcoholic ketoacidosis instead of diabetes. So therefore if I understand the symptoms of diseases and then schedule an appointment to communicate with my doctor and get examined then I can become as healthy and as well as possible by limiting my chances of physical harm.
Smoking is a lifestyle, a habit, and a trend. Smoking has become a social activity among teens, connecting them through the craving of a smoke. Smoking is seen as seductive and cool in the media and movies which influences teenagers to smoke even more. The World Health Organization has stated that “Tobacco kills around 6 million people each year. More than 5 million of those deaths are the result of direct tobacco use while more than 600,000 are the result of non-smokers being exposed to second-hand smoke.” As of April 2016, only 7% of teenagers in the U.S. smoke, but it is said that tobacco use will kill 8 million people annually by 2030. 99% of adult smokers start in their years as teenagers. Smoking is an epidemic that has taken control of people’s lives since 1881 and the media since the early 1900s. Smoking currently kills about 440,000 people a year in the U.S. I feel that it is an issue because it is the #1 most preventable way to die, but people still continue to smoke because of how it looks and how they are perceived as a person if they do. The fact that people become addicted to a trend that will attribute to their death for the sake of being thought of as cooler, is a problem that needs to be addressed.
Tobacco companies started making collection cards, with photographs of models and baseball players, in cigarette packages to encourage new smokers. In 1964, the United States Surgeon General released a report stating that cigarette smoking was causing health hazards. As to American people that abused of cigarettes thought that consuming it wouldn’t cause any harm even when medical statistics were coming out to light. Smoking cigarettes has been part of American Culture for centuries and no body is about to stop this consumption because of several statistics. Many people that knew about this controversy didn’t know a way to stop it, only that it would continue to be part of an american’s life.
Tobacco companies have relied on the media to lure children. They quickly realized that ‘the company that dominates is that which most effectively targets young”(Imperial Tobacco document.) To counteract the idea of disease and other negative aspects of tobacco, the industry used imagery in the media such as natural settings and healthy actors doing active things. This helps them to insinuate that smoking leads to success, romance, sophistication and other advancements in their lifestyle, which was easily imprinted in the minds of children. A document found among Imperial tobacco files described their priority: “…having our imagery reach those non-reading young people who frequent malls should be our chief goal.”(1.170) Unaware of how important the under 18 market was to the industry, the government could only attempt to lengthen the distance between schools and billboards because they’re ineffective attempts were ignored by the large corporations. With many billboards concentrated in small areas it put the idea in children’s minds that smoking was socially acceptable and that t...
The campaign Truth focuses on giving facts, truths and statistics to its viewers to become educated on the topic of tobacco. Underneath the large text from above, the second fact states that “90% of them started as teen smokers.” Many adults that have become addicted to smoking cigarettes began the habit as teens. There are many people that believe smokers are not good people and that they are going to be ill. That is what the artist of this picture is portraying. Truth’s most recent campaign, ‘Finish It’, has a strong theme: “be the generation that ends smoking for good.” This has been presented and shown through social media and popular television shows. Through the exposure of the deathly, and eye opening facts through social media, it has been a great impact to teenagers. On Truth’s website they state that “We’re not here to criticize your choices, or tell you not to smoke. We’re here to arm everyone—smokers and nonsmokers—the the tools to make it change” (thetruth.com). Many other anti—smoking campaigns shame and make smokers feel guilty but Truth is mainly about exposing the facts and making people more knowledgeable about tobacco.
Cigarette advertisements reflect society’s love-hate relationship with tobacco products through the ages. During its heyday of popularity, cigarette advertisements were not governed in any way, allowing tobacco companies to use any means necessary to sell their products including advertising during popular children’s television shows. This practice came under scrutiny around 1964 when the Surgeon General released its first report on “smoking and health.” This report stated that smoking may be hazardous to your health. Soon to follow the release of this report was a ban on all cigarette advertisements on television and radio.
This health behavior change helps to target my lifestyle and diet. By implementing at least 30 minutes of physical activity and not resorting to junk food immediately after, will help increase my self-esteem and body image. The theory that I have chosen to apply to my behavior change is the Transtheoretical Model. The theory is based on the constructs of stages of change, process of change, and self-efficacy. The five stages of changes include; pre-contemplation, contemplation, preparation, action and maintenance (Hayden, 2014). Where I am at in the stages of change would be under the contemplation process. The contemplation stage is an individual assessment that looks at the pros and cons of this behavior change. When someone decides to change,
Every year in the United States, more than 480,000 people die from tobacco use and exposure to secondhand smoke making it the leading cause of preventable death in this country. Cigarette smoking is usually introduced to people at a young age. A majority of smokers started before they were eighteen years of age; smoking at an early age only increases an individual’s chances of suffering from an addiction than those of a late age. In May of 2008, Nicotinell released an advertisement to address the whole smoking situation. Nicotinell presents one of the many disturbing effects of smoking. Rather than ranting and raving about their product’s features and benefits the ad depicts the negative effects of smoking on the body. The ad appeals to all
The stages of change can be applied to a range of other behaviours that people want to change, but have difficulty doing so, but it is most well-recognized for its success in treating people with addictions. www.verywell.com (accessed 1/11/2016). The Stages of change model consists of five concepts these are known as, pre-contemplation, contemplation, preparation, action and maintenance. The Stages of change model can be applied to smoking successfully. In the beginning, the pre-contemplation stage a service user may be unsure about giving up smoking, this could be because of several reasons, they receive enjoyment or relaxation from smoking or they do not believe that any of the well known health risks will happen to them, this could be because of their age as a lot of young people do not believe they will develop health conditions as they see it as something just older people get. When a service user begins to think briefly about quitting smoking this is known as the contemplation stage, they will not usually take any steps towards actually giving up smoking at this stage however. A common procedure that service users go through is setting themselves a certain date that they are going to quit smoking on, this is part of the presentation stage, a service user may begin to tell themselves why they want to quit, the benefits on their health, they will feel much better in themselves, smell better etc. When a person has physically quit smoking this is the action stage, this will most likely be the toughest stage for the service user as their body will be going through nicotine withdrawal. Not all service users will successfully quit the first time they try. Maintenance is a very important stage in giving up smoking as a service user is not going to have health benefits if they only give up smoking for one month before they start again, it is very
In 2008, 21% of adults in America aged 18 and older were current cigarette smokers while another 21% had been former smokers and 58% had smoked less than 100 cigarettes in their life, according to a CDC survey (Pleis 10). These statistics result in almost half of the United States population being smokers at one point in their life. The tobacco industry is huge in order to provide cigarettes to the quarter of Americans that currently smoke. The statistics that resulted from the survey did not even include other types of tobacco products, which are just as harmful. However, even realizing the harm that tobacco products can cause, tobacco companies use a variety of devious methods to draw people in to buy their product, especially younger people. With all of the money flowing in from their consumers, tobacco companies lobby very heavily in Congress and the House to prevent laws and regulations that will cut into their profits. According to tobaccofreekids.org, the tobacco industry spent $10.6 million to lobby Congress in the first half of 2003 (Tobacco-Free Kids). Organizations such as the American Legacy Foundation are annoyed by the lies that big tobacco companies tell; they decided to bring the truth out into the open. The aptly named “truth” campaign opposes the tactics that tobacco businesses use to advertise their product, and the campaign has decided to fight against the lies to provide the truth about cigarettes and tobacco. The truth campaign’s anti-smoking ads present a stunning portrayal of smoking that reflects the influence tobacco companies have on youth while also illustrating the consequences of addiction and use.
Smoking cigarettes is a detrimental practice not only to the smoker, but also to everyone around the smoker. According to an article from the American Lung Association, “Health Effects” (n.d.), “Smoking is the leading cause of preventable death in the U.S., causing over 438,000 deaths per year”. The umbrella term for tobacco use includes the use of cigarettes, cigars, e-cigs and chewing tobacco. While tobacco causes adverse health consequences, it also has been a unifying factor for change in public health. While the tobacco industries targets specific populations, public health specifically targets smokers, possible smokers, and the public to influence cessation, policies and education.
Cigarette advertisements give the feeling that smokers are "bursting at the seams with joy" and that smoking is useful to you. Shockingly, nothing could be further from reality. The U.S. government has marked cigarettes as an unsafe medication that causes lung malignancy, coronary illness, and numerous different genuine sicknesses and conditions. Numerous individuals everywhere throughout the nation are discussing whether tobacco organizations ought to be permitted to publicize cigarettes or even to make cigarettes in today 's general public ("Analyzing Assorted Tobacco Advertisements").
Smoking is a simple process of inhaling and exhaling the fumes of burning tobacco, but it has deadly consequences. According to the American Cancer Society, smoking is the most preventable cause of death in America today (Encarta, 2002). Until the 1940?s, smoking was considered harmless. It was at this time that epidemiologists noticed a dramatic increase in the cases of lung cancer. A study was then conducted between smokers and nonsmokers to determine if cigarettes were the cause of this increase. This study, conducted by the American Cancer Society, found increased mortality among smokers. Yet it was not until 1964 that the Surgeon General put out a report acknowledging the danger of cigarettes. The first action to curb smoking was the mandate of a warning on cigarette packages by the Federal Trade Commission (Encarta, 2002). In 1971, all cigarette advertising was banned from radio and television, and cities and states passed laws requiring nonsmoking sections in public places and workplaces (Encarta, 2002). Now in some cities smoking is being completely banned from public places and workplaces and various people are striving for more of these laws against smoking.
In the late 1900’s a massive trend took over America. Smoking became a huge hit especially among teenagers. It was cool, and those that smoked sat at the top of the social ladder in high schools across America. The success of smoking and its popularity among teenagers was due to the public perception about smoking. At the time of its success, the public perception was wildly positive. There were claims that smoking had great effects on individual health and that there were no negative side effects. There is nothing more telling about the American perception of smoking than the movie Grease, where the nice girl becomes queen of the school after a lifestyle change that includes the addition of smoking. However, America has changed. Americans
A number of core elements should be considered in health education and risk reduction program and evaluation activities.