Hard and Soft Human Resource Management of CareKind

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For the purpose of this report, the subject will be CareKind, a home care agency which specialises in Dementia and cognitive decline. It is a relatively new company, having only been operating for 10 months. The policies and procedures were written by a partner of the company to incorporate the needs of the business and the financial constraints of the current climate. It is a business in its infancy and has had to completely build a client base.

Critical Report

The first policy of note is the zero hours contract policy that CareKind operates. This has been implemented due to the changing requirements of those clients who require care. Applicants for positions within CareKind are informed of this policy prior to being offered a position. They are also asked if they have a preference for the hours they work and if possible and the work is available, their requests are accommodated. The applicant is also informed that there is no guarantee that they will receive work, although CareKind do keep their recruitment minimal and only appoint if there are some initial hours for the applicant to take. It is envisaged by CareKind that as their client base grows, they will be able to offer part and full time contracts to those staff who have shown a dedication and commitment to the company.

This policy would appear to be demonstrating a hard approach to HRM, as it fits well with the notion that ‘Hard HRM embraces all those elements in employment relations laying emphasis on employee’s compliance, quantitative output, managers, task and the development of the organisation.’ (Ivo, 2006)

However, what is interesting is that the policy almost apologises for itself by making a secondary statement regarding the possibility of full and part ti...

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... a greater plan to make their employees feel a part of the business, rather than just members of staff.

In conclusion, CareKind policy would suggest that it is using a ‘hard’ HRM strategy to obtain a foothold in the market and make the company financially stable and operating at a level which will allow it the flexibility to alter its strategy at a later date. Its obvious good intentions towards its staff makes it highly probable that there will be changes to its policy at a later date. It also suggests that CareKind has a desire to be seen as a good and fair employer. This could be for a number of reasons, staff retention in the Homecare industry is a known issue and there is also some evidence that suggests families in a care setting are supportive of the living wage as they believe it leads itself to better quality of care for their families. (Schmuecker, 2013)

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