Growth Strategy: Kudler Fine Foods

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Strategy is the art of devising or employing plans or stratagems toward a goal (Strategy, 2010). Pearce & Robinson (2009) contend a strategy is the direction and scope of a company over the long-term as it attempts the competitive advantage in an effort to achieve the company’s overall objectives. In an effort to remain viable and as a leader in the organic food industry, Kudler Fine Foods (KFF) is exploring the possibility of expanding to other geographical areas and is seeking a growth strategy in order for the organization to sustain its success. This paper identifies and evaluates growth strategies alternatives for KFF and recommends the most suitable alternative that would promote growth and sustainability.

Growth Strategies

Alternative 1 – Corporate Social Responsibility

Mallen Baker says that corporate social responsibility is about how companies manage business processes to produce an overall positive impact on society (mallenbaker.net, 2010). Whole Foods, a natural foods supermarket, is selective about the product it sells and is committed to being socially responsible. With the reputation of being one of America’s 100 Best Corporate Citizen by Business Ethics, Whole Foods continues to experience success by offering the highest quality of organic and natural products (Scheer, 2003). KFF’s mission is to provide the finest in selected food stuffs, wines, and related needs in an unparalleled consumer environment, (KFF, 2010).

If KFF works side by side with other companies that share the same values, they will be able to implement this concept into their company from this aspect. KFF will need to be thinking about stepping into the customer’s shoes when focusing on this strategy. In the end it will build strong relations...

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...trieved from Business Source Complete database

Kudler fine foods. (2010). University of Phoenix. Retreived June 10, 2010 from

http://ecampus.phoenix.edu

Lawrence, A. T., & Weber, J. (2008). Business and Society. Stakeholders, Ethics, Public Policy (12th ed). Published by McGraw-Hill Company.

Mintzberg, H., Ghoshal, S., Lampel, J., & Quinn, J. B. (2003). The strategy process: Concepts contexts cases (4th ed.). Upper Saddle River, NJ: Pearson-Prentice Hall.

Pearce, J. A., & Robinson, R. B. (2009). Strategic management: Formulation, implementation, and control . New York, NY: McGraw-Hill/Irwin.

Scheer, R. (2003). Organic Profits. E - The Environmental Magazine, 14(4), 44. Retrieved from MasterFILE Premier database.

Strategy. (2010). Merriam-Webster Online Dictionary. Retrieved June 14, 2010 from

http://www.merriam-webster.com/dictionary/strategy

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