Grolsch Beer: Using the Artistic Approach The advertisement for Grolsch beer, taken from the May 28, 1998 issue of Rolling Stone features Vincent Van Gogh’s Self-portrait. Grolsch beer uses three important components of argument (ethos, pathos, logos) to support their claim. However, logos is the most important because the audience must be able to logically interpret the ad. The advertisement connects with the audience by appealing to the reader’s logic of art history, while establishing a reputation of quality and credibility with the Grolsch name. Relying heavily on logos, the makers of this advertisement depend on the readers knowledge of the history of art and specifically of Van Gogh. The main text of the advertisement states, " The same bold taste since the days when body piercing meant cutting off an ear." Obviously the latter portion of this statement suggests a link to Van Gogh cutting off his own ear. Van Gogh’s Self-portrait symbolizes his missing ear by only showing his left one. For the audience to fully understand this, they must have some prior knowledge of the Dutch artist, Vincent Van Gogh. Grolsch beer creates its logos by relying on the wit of the reader. For example, a pun is used with the word "bold" in describing the beer that may also be making a reference to the fact that Van Gogh was a very bold artist. In order for the audience to be captured by this ad, they must be able to recognize that it is a pun, and that it is the punch line that identifies Grolsch beer with the reader. While much of the ad relies on the reader’s knowledge of art, the ad also relies heavily on logical claims. The first is the claim of fact: Grolsch beer has existed since 1615 and because this statement cannot ... ... middle of paper ... ...robably have taken some course in school to know something about Van Gogh. Therefore, the familiarity that people have with Van Gogh enables them to interpret the underlying meaning of the word "bold". When the ad is read it is quite easy to see that "bold" is describing the taste of the beer. Furthermore, the deeper meaning of the word "bold" is related to Van Gogh and his artwork. With many of his works banned from art galleries, Van Gogh was considered one of the boldest artists of his time. Relating the bold taste to the boldness of Van Gogh creates a sense of knowledge in the reader, thereupon giving the reader a feeling of "Hey! I’ve actually learned something." Now the individual feels intelligent because he has interpreted the ad. I believe the ad’s ability to create this feeling in the audience is what makes it such a well-thought out advertisement.
There are numerous places within the Visual Rhetorical Analysis that demonstrates the absence of proper citation of the sources for the information (Brizek, “Advertising” 2015). At the time that the essay addresses the rhetorical aspects of the advertisement being analyzed,
This advertisement uses a combination of star power and a simple color scheme to draw viewers in. Most people know who Kim Kardashian is and by showing her having fun, the viewer subconsciously links that to the fun they would have. The black and white shades are all bland when compared to the green color of the bottle, the drink, and Kim's dress. By using the natural color of the drink to show off Kim's dress in the middle of the crowd, tells the viewer that by drinking this liqueur, they will also stand
It's a very simple message, and one that comes across very clearly due to the nature of the advertisement's simplicity. All in the matter of seconds, the advertisement leaves the reader with a clear sense of what the product does.
Over time the use of alcoholic drinks has become an increasing problem. Budweiser is a company that makes and sells alcoholic drinks. Although they are well aware that the alcoholic drinks can be harmful when they are over used. To advertise their drinks they made an ad that not only advertised the drink but at the same time shows people that drinking and driving is dangerous and not only hurts the people doing it but also others around them.
The intended audience for this advertisement are runners because Brooks, the company, is marketing a shoe, and Humpty Dumpty wears clothing that people in marathons wear. As well in the book, it shows the King’ marathon and Humpty Dumpty supporters in the marathon, and key words, which is run. Pathos is being used as the means of persuasion because it gives off the emotion of happiness, that the shoe is so comfortable that it will make a person feel comfortable and happy while they run a marathon or exercise. The need for aesthetic sensation is displayed because the drawing is a type of art that is depicting the advertisement and it draws toward the creative side and enhances the advertisement. The story that is depicted in the advertisement
How is it that the advertisers take our mind from the image on the page to the thoughts that progress in our head? To figure this out let us more closely examine the images, or signs, that have been presented to us. Let us first examine the image of the man in the ad. He is dressed casually "preppie", wearing khakis and a blue, collared shirt. Tucked under his left...
This advertisement shows us logos by making people think about domestic violence. When you look at the big boot, obviously worn by a man is stepping on top of a small women’s shoe, it automatically makes you think about domestic violence. As quoted, “When he controls your life, it’s no longer your life.” This quote is powerful and directly speaks to the women who are in controlling abusive relationships. It also speaks to people who know someone who is being abused and that they should speak out. It pulls you into the sad scene with the dark lighting all around almost making it seem suffocating, which causes the small woman’s shoe to seem unimportant, compared to the big muddy boot that is trapping it. It logically makes someone
The commercial opens with a dry voice trying to sound like a sportscaster while introducing the commercial as a Band of Brands conglomerate, while panning over the Grand Canyon with a Newcastle Brown Ale label suspended in the middle. The commercial pokes fun at itself by talking about how this commercial is the best thing the marketing team can come up with, and that the advertisement
The first engraving i have chosen to examine is called "Beer street". On Beer street everyone seems happy, healthy,and hard-working . Seem to be Refreshing themselves with drink beer while they are at leisure. Basket full of fresh fishes and the their the ...
The front face view allows the viewer to see the problem and or situation at first hand. It is the image that attracts the eye to first. Smoking is a well-discussed topic in the media; due to it kills lot of American’s lives. The way the shadow of the hand hits the background gives the illusion that the cigarette is a gun. The symbolizes that smoking the cigarette is like putting a gun to your mouth. The ad is in black and white, which allows the reader to feel the mood of the ad. The black sets the mood of sadness and death. Black in the art world means death and pain. The white resembles purity as stated in “ How to Read Literature like an English Professor” by Thomas Foster. The purity of you life is leaving when you smoke. These symbols allow you to connect with the ad more.
The article Artists Mythologies and Media Genius, Madness and Art History (1980) by Griselda Pollock is a forty page essay where Pollock (1980), argues and explains her views on the crucial question, "how art history works" (Pollock, 1980, p.57). She emphasizes that there should be changes to the practice of art history and uses Van Gogh as a major example in her study. Her thesis is to prove that the meaning behind artworks should not be restricted only to the artist who creates it, but also to realize what kind of economical, financial, social situation the artist may have been in to influence the subject that is used. (Pollock, 1980, pg. 57) She explains her views through this thesis and further develops this idea by engaging in scholarly debates with art historians and researcher, and objecting to how they claim there is a general state of how art is read. She structures her paragraphs in ways that allows her to present different kinds of evidences from a variety sources while using a formal yet persuasive tone of voice to get her point across to the reader.
This painting by Vincent Van Gogh is on display at the Art Institute of Chicago Museum, in the Impressionism exhibit. There are many things going on in this painting that catch the viewer’s eye. The first is the piece’s vibrant colors, light blues and browns, bright greens, and more. The brush strokes that are very visible and can easily be identified as very thick some might even say bold. The furniture, the objects, and the setting are easy to identify and are proportioned to each other. There is so much to see in this piece to attempt to explain in only a few simple sentences.
Male has been used more in the commercial more than the women. In the text, Freeman and Merskin mentions, “Beer advertisement is one genre that clearly demonstrates heteronormative male behaviors, attitudes, and beliefs. Strate’s study of beer commercials found men seek acceptance among their male peers ad use beer as a reward that function as a symbol of initiation and group membership” (460). Both authors are trying to suggest that beer industry requires men in the advertisement in order to make them sell their products successfully. Industries focus on fostering their products by using men as the dominant character in his advertisement, although, women enter the advertisement as a decorative object. Even women can be seen in the advertisements, but they can be seen through is by the side of the men. The industry doesn’t think about discrimination in gender, they all focuses about their products and making money. Men has been shown more independence and are being hired in more professions than women is one of the reason why even in advertising women can be seen only as a “decorative
The signs employed within the ad and the connection between signifiers and the signified were subjective and based on cultural representations. The denotative and connotative meanings that a message represents along with ‘doctrine of sign’s’ known as iconic, indexical and symbolic dimensions engaged by the advertiser to send ideology and mythical messages within the Katy Perry ad, such as wealth, authority and beauty are desirable and this can be attained if you buy this perfume. On a border and more thought provoking ideological level, the ad could perhaps interpret the message of freedom, prosperity and justice that women have culturally fought for throughout history. The basis of the selling pitch of the advert is sex, beauty and wealth. A contradiction perhaps, is an alternate meaning with the syntagm “Own the Throne’ intentionally placed underneath her genital area with Katy’s legs crossed. This may signify a deeper meaning that she is truly the one that ‘owns’ her sexuality not the advertiser. It is crucial advertiser’s understand that accomplishment of linguistic and non-linguistic communication is a result of the integrated system of cultural norms that allows potential buyers, to organise their world and give collective representations. In order to permit the reader to receive and successfully decode the
This advertisement that was relatively straightforward, reinforced the analytical information that was gained from the Advertisement. Within the chosen advertisement Lucozade have used many various techniques, such as manipulation to change the set mind and emotions of the target market. This is done in such a way so that consumers “Believe” in the product and therefore purchase the goods being advertised. This is achieved through the use of three major sets of signifiers male model(first set of signifiers), written text, slogan and scientific graphs(second set signifiers) and Background, rhetorical question and product (third set of signifiers). The producers of the advertisement want the consumers to believe that the product being advertised is a better alternative to water, cementing the ideology. This is then reinforced by the fact that the company has stated that their product has been scientifically proven to be better. Resultantly, this is the effect of the use of celebrity appeal, which implies that by using the sports drink, you too will be as successful as Gareth Bale. Lucozade’s advertisement was created through the use of signifiers, discourses and ideologies. Through the correct use of these elements, advertising becomes an effective marketing