Green as a Strategy

Green as a strategy

Prakash (2002) article seems indicates that going green should not be inducted in firms as a management strategy because its ‘still in its infancy’ stage, its effectiveness is unknown (Prakash 2002 p. 295). Any strategy taken by the management should add value to a firm but unfortunately, Prakash outlines that the green strategy infantry stage subjects’ managers to go green due to lack of a suitable option to mitigate the pressure they are subjected to by institutions (environmental) and stakeholders who threaten to sabotage firms operations. In most cases, going green comes with added costs that should also be recovered and one way of recovering such costs is by changing prices or the product but still, this does not work as consumers are not ready to pay extra costs for green products or rather consumers’ attitudes (environmentalism) do not go hand in hand with their behavior (purchasing green products). Therefore, this makes Prakash discredit managerial efforts towards going green ‘promote products by employing environmental claims either about their attributes or about the systems, policies and processes of the firm that manufacture or sell them’ (Prakash 2002 p. 285).

Even though the author discredits going green as an effective managerial strategy, Prakash unintentionally outlines the success ability of going green in the ‘GREEN MARKETING STRATEGIES’ (Prakash 2002 290) section that describes how going green can be effective if the management focuses of the societal well being and increases the acceptability of going green idea. Prakash also outlines how the management could make the green process effective by providing consumers with credible information regarding their green claims and having an un...

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...ve if each business constructs its business ethics within its environment (international or local) while paying attention to ethical needs present but at the same time pay attention to basic business ethics present around the globe. This article therefore reveals that standard global business ethics cannot effectively govern both international and local business but can provide a basis for business ethics that all managements across the globe should acquire.

Works Cited

Mahdavi, I. (2011). ‘International business ethics: strategies and responsibilities’ Journal of Academic and Business Ethics. Vol. 1, 1-6. Available at http://www.aabri.com/manuscripts/09279.pdf

Prakash, A. (2002).‘Green Marketing, Public Policy and Managerial Strategies’ Business Strategy and the Environment. Vol.11, 285-297. Available at http://www.greeneconomics.net/GreenMarketing.pdf