Coca Cola Relationship

This report is intended to provide an overview of The Coca Cola Company. It will outline important information about the company as well as describe the relationship it has with its Stakeholders. Although I am going to focus on Coca Cola as a global brand, there may be a slight focus towards Coca Cola GB.

Coca Cola was introduced in 1886 in Atlanta, USA, by John Pemberton, a local pharmacist. The Coca Cola Company was officially incorporated in 1892 by Asa Griggs Candler, and he became the first president of the company. In the 1900’s the company started to expand and globalise by opening bottling plants in a number of countries in order to reduce shipping costs and increase demand for the product (The Coca Cola Company, 2011). The brand

that sell a similar cola based drink, known as Pepsi Cola. This brand also has similar variations such as Pepsi Diet (alternative to Diet Coke) and Pepsi Max (alternative to Coke Zero). The Coca Cola Company’s relationship with Pepsi Co. is one that encourages both brands to perform better than the other, even though Coca Cola is the number 1 beverage brand. Due to the similar nature of both brands and products, Coca Cola needs to continuously innovate their strategies as well as possibly find product variations to give them a competitive advantage, so that consumers will purchase their products instead of Pepsi

Therefore, Coca Cola has a duty to ‘give back’ to the local communities, especially those that are less fortunate. The Coca Cola Foundation was set up in order to provide funding to increase sustainability within local communities, using 1% of the Company’s operating profits. In 2015, USD $84.5 million was donated to projects in over 70 countries around the world, with 95% of the funds going to projects relating to the Foundations priorities - women, well-being and water. This allows Coca Cola to help the communities in which they are present, and enable improvements of many communities as well as the environment (Jordin,