Give Your Brand's Online PR a Boost with the Blogger Outreach Equation
Are you looking to boost a client’s brand appeal? Or perhaps implement a fool-proof link building strategy? If so, blogger outreach is still the hottest way to do so legitimately.
In producing fantastic content for someone else’s blog, not only are you getting your voice heard by a different audience, and your company’s name out there, you should be earning that crucial back-link.
We know the value of inbound links for SEO, as well as the difficulty in generating quality ones.
Google’s spam hunters can almost never question a link from an excellent post on a relevant site (unless you seriously overdo it). You have earned it.
Success in this area isn’t just about your knowledge of the quality of your work; but the relationships you build with potential partners. Once you’ve published your first excellent article and earned their trust, your relationship will go from strength to strength. You can almost guarantee still being able to publish articles for them in the future. And this is where some have difficulty. Sometimes it’s a question of time; of confidence; or not knowing where to begin.
Content marketing expert Kelsey Libert has to build it into an actionable process.
What is the Blogger Outreach Equation (BOE)?
Based on the sales principle ‘AIDAS’, the Blogger Outreach Equation is a formula for building mutually beneficial relationships between clients, your outreach team and content publishers.
Image Credit: PR Web
Breaking down the Equation
Like any scientific formula, this one involves a set of variables. See the diagram below.
Image Credit: Moz Blog
Awareness (Social)
The first variable centres on interact...
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..., that would be a list of alternative topics. If your initial proposal falls through, you’ll have something else to offer a potential contact.
4. End your pitch with a definitive call to action. Never leave things to chance. Publishers won’t spend a full minute going through your e-mail. Don’t assume your proposal already implies a desire for partnership - say it.
Conclusion
Publishers (or bloggers) aren’t allergic to link requests. But they’ll make you work hard for it. By accepting your pitch, they’re staking online reputation and credibility. So what you’re offering has to be really good.
Successful blogger outreach lies in engagement; that willingness to reach out to prospects. Apply BOE and develop a pitch that has pros for all to get a positive response.
Read David Sottimano’s revealing post for insights into blogger’s perception of SEOs.
In today’s society new forms of technology have enhanced and in some cases replaced traditional methods of promoting a product. The sports industry, in particular, can utilize these emerging technologies to reach their customers in new and improved ways. This new media merges traditional forms of media such as audio, video and written word with interactive digital technology (Parkhouse, 2012 p. 184). New media includes not only computers, laptops and smartphones, but also all software applications and platforms. Additionally, cross platform software such as Twitter, Facebook and Instagram are utilized at an increasing rate as due to the desires of today’s technological society. Many teams use blogging, which provides a venue to hear directly
Blogging can be defined as the process of creating, maintaining, and updating a web journal (web log) and the consequences of the process. It involves reading, writing, more reading, commenting, and other technical aspects of maintaining a blog. Individuals blog for several reasons. One of the most popular reasons is to easily publish and get readers for the his/her writings. There is no pestering editor, and there is no screening process. Anything (s)he needs to convey can be published into the blogosphere with the click of a button, and could reach out to millions of readers. A few other people say that they blog because they "just love to blog/write".
In 2008. Andrew Sullivan set out on a mission to break down the newer fad that was flooding into the Internet. That fad I am mentioning is blogging. By his definition, blogging is “ a log of thoughts and writing posted publicly on the World Wide Web”. I was astounded at the sheer depth that Mr. Sullivan goes into to expose and present every aspect that blogging has to offer. He describes it as a easily and readily accessible platform for any writer to express himself, without having to deal with publishers. I loved how he compared a blogger to a disk jockey, an individual who both writes and produces his work. It makes me wonder, could I do work such that is being described? Could a college student express himself and have many legitimate
What should be asked of the company is whether the content written is only about selling and not providing readers with valuable and relevant information. Blogs are not about sell, sell, sell. Yes, of course, every few blogs post can strategically push the value of a product, but the majority of posts are about bringing the audience to the company website, keeping them on the site, engaging them through insightful information tha...
YouTube plays a vital role in transmitting messages to the public. Hotel and Airline companies have used YouTube to acquire a variety of customers or many people who show interest in their services. YouTube allows quick and easy browsing with the use of channels. This allows the public to gain an insight on the company and their environment. Hotel and Airline channels have the ability to obtain millions of viewers if a message is conveyed creatively and effectively. Jamie Izaks, PR Manager for Hyatt Hotels Corporation, states, “You have to be creative. I certainly wouldn’t put up traditional PR material such as video news releases or conventional interviews. You need to strive for something that is both promotional and entertaining” (Cobb). With YouTube, it is easy to host videos on websites by using links and embedded codes that YouTube provides (Pergolino). An array of YouTube videos has created a buzz since the founding of YouTube in 2005 (Chen, Hurley, an...
Answer: The blog is an asset because associates are able to speak across the company, no matter your level in the company.
Steyn, P., Salehi-Sangari, E., Pitt, L. and Berthon, P., (2010). The SocialMedia Release as a Public Relations Tool: Intentions to Use Among B2B Bloggers. Public Relations Review, 36(1), pp.87-89.
At first glance, blogging seems like the latest fad; it is the cool thing to do, because everyone else is doing it. All your blogger friends are having tons of fun, and since you didn't want to be left out, you just had to start one too. But, if blogging were just a fad, people would stop doing it just as quickly as they started (as is the case for the tried-it-once-and-that-was-it type of fad). Eventually, everyone would stop updating, and blogs would become extinct. Instead, there is an ever-growing, devoted following of hardcore updating-daily bloggers.
Link building has been widely discussed in a good number of high quality posts over the Internet, with social signals enjoying less acknowledgment and coverage. The question of how to use the major social media websites as a method of sending out social signals for the further benefit of your website comes into play. However, it is worth noting that it is still unknown if all of these factors are considered essential in th...
Regular updates on your blog and web site help you increase Alexa traffic rank. With time, readers can visit your web site a lot of} and once more for more info. Post 2 to 3 distinctive content atleast per week.
Anyone who’s spent time at a PR agency would know that there is a noticeable growth of consumer conversations and expert opinion across the different social channels. This is one of the key reasons why most businesses are now paying attention to the social channels to bag feedback and insights from the audiences to bring improvement
As you gain experience you begin creating your own content because you know what sells. This means that you quote a rate, say, 25 -50 $ for a 500 word article, depending upon the demand for the specific conte...
If you’re looking to appeal to a more targeted audience, niche influencers may be the right match. These are bloggers, YouTubers, Viners and Pinterest stars with millions of followers who are focused on a specific topic, such as beauty, food or travel. They are often viewed as down-to-earth and like “regular people,” so their audience feels intimately connected, resulting in a massive amount of
...but not the least, social marketing can help to spread information to increase visibility. All businesses aim to increase their audience. Social marketing has now taken over as the online version of word of mouth. Harnessing it in the right way results in more customers, more sales, and a higher level of visibility online than ever before.
Well, you want to be a resource for your clients and potential clients. Providing your readers and followers with valuable content is a great way to establish a relationship with them and set your brand up as an expert resource to look to when they have questions. It allows you to communicate with your clients without always trying to sell something to them.