In the late 1980’s McDonald’s introduced a new lineup of toys in their Happy Meal promotions, now offering exclusively Barbie and Hot Wheels as toy options. They were a huge hit, making Happy Meals more popular than ever. “Is this for a boy or girl?” was added to the list of questions you were asked when ordering. This was one of the beginnings of a new form of marketing that specifically gendered toys and stereotyped interests for each gender (Faust N. Pag.). Advertisements and marketing are not the only influences in perpetuating gender stereotypes. There are numerous influences on the youth of America that aid in the stereotyping of personalities and interests for boys and girls.
Today, most would call these actions conforming to the gender binary. The gender binary is a socially constructed system of traits that are specifically predetermined for each gender. Socially constructed simply means that over time, different stereotypes have become the norm based on roles that each gender filled. Genderspectrum.org, an organization set to breakdown gender stereotypes and educate about gender diversity gives this definition for the gender binary, “Western culture has come to view gender as a binary concept, with two rigidly fixed options: male or female. When a child is born, a quick glance between the legs determines the gender label that the child will carry for life. But even if gender is to be restricted to basic biology, a binary concept still fails to capture the rich variation observed (Understanding Gender N. Pag.).”
This could simply mean that boys will receive the Hot Wheels toy with their Happy Meal, and girls will receive the Barbie doll, just because that is what is expected. This is engrained in ...
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That is, boys will customarily receive blue clothing or toys while pink clothing or toys will be for girls. “Children‘s toys and games are also differentiated on the basis of sex” (Diekman and Murnen 2004; Seccombe p.99). Through these toys or playing with these toys, boys and girls would eventually distinguish the differences between male and female; also, may strengthen, and perpetuate the traditional gender stereotypes. For instance, boys or men are expected to act and behave in ways that have been considered masculine or associated with masculinity (Seccombe p.104); “men are often assumed to be more aggressive, sexual, unemotional, rational, and task oriented than women” (Seccombe p.93); and thus, action figures, such as Superman, WWE wrestling toys, and Hulk are made for boys to play with. While girls or women’s roles are associated with femininity (Seccombe p.104); “women are assumed to be more nurturing, passive, and dependent” (Seccombe p.93); and so, cooking and baking set and baby dolls with bottle feeding and diapering set are made for girls, so, they could apply their nurturing and culinary skills when they get older and mainly do household chores. Personally, I believe these toys have both negative and positive influence on children’s socialization. For instance, playing with toy guns or military toy set with a knife may lead to early exposure to violence and aggression. However, some toys, such as Lego building set and blocks, arts and crafts have a powerful and influential influence on children’s thinking and
Although, the pictures illustrate that girls 'enjoy dresses ' and pink toys while boys enjoy active play toys, such as balls. Most of the toys in this store would seem to prepare girls to be princess and boys to be athletes. In contrast, there is a miscellaneous section that had gender neutral toys for an age group of kids 3-7; these toys had cooking sets, medical sets, and farming sets. Subsequently, it can be said that some of these gender-neutral toys could be preparing children for roles as farmers, doctors, and chefs. This section of gender-neutral toys seemed to be just randomly placed in the middle of the store, and the only other gender-neutral section seemed to be in the 1-5 age range. I didn’t see a ‘strategy of attraction’ for these gender-neutral toys. For this miscellaneous section, it seemed to be more of the predisposition of a child, for example, a child that may like horses might gravitate towards the gender-neutral farming set. For the 1-5 age, the attraction would be the sounds, touches, and movements of the toy. In this TOYS R US, it seemed to
In the article The gender Marketing of toys: An Analysis of Color and Type of Toy on the Disney Store Website, Auster and Mansbach conducted research to examine the gender marketing of toys on the internet. They looked at what characteristics of “boys and girls” toys share, such as color of toy, type of toy, and witch toys were labeled for girls and boys. The pre - research of this study suggested that children are making gender distinctions of themselves and their group based on the types of toys that are bought for them. Bright and darker colors are meant as a distinction for “boy” toys, while pastel colors are meant for “girl” toys. The previous research also suggested that toys for boys and girls express traditional gender roles and that gender neutral toys are more likely to
Gender stereotypes are common in the United States today, even though many men and women have been working hard to defeat it. The task is made difficult however, when society in general implants the idea of gender roles into the mind of a child. Two authors, Judy Mann of The Difference and Bernard Lefkowitz of Our Guys face the issue of gender roles and stereotypes, and how they affect our lives today.
From this research of examining how gender socialization is projection through toys to children, have led to conclusion that in order to prevent children from living by these stereotypes portrayed through toys, parents should encourage gender-neutral and cross-gender play in children at an early age. Just for the mere that their brain is so receptive to knowledge into creating to become the person they are to be in life. Give children a chance to not only have fun while playing with their toys and that there aren’t any pressures on them that this what they should be and that there a mind full options that they can choose from.
Hot Wheels are small and colourful cars designed for boys and were introduced to the public by the American toy maker Mattel in 1968. This toy is designed for boys over 3 years old. Many people have a problem with the inherent message that Hot Wheels sends to boys about their roles in society. This essay will evaluate how the Hot Wheels cars reinforce traditional male gender stereotypes.
All around the world society has created an ideological perspective for the basis of gender roles. Gender and sex are often times misused and believed to be interchangeable. This is not the case. There are two broad generalization of sexes; female and male, yet there is a vast number of gender roles that each sex should more or less abide by. The routinely cycle of socially acceptable behaviors and practices is what forms the framework of femininity and masculinity. The assigned sex categories given at birth have little to do with the roles that a person takes on. Biological differences within females and males should not be used to construe stereotypes or discriminate within different groups. Social variables such as playing with dolls or
Children start to define their gender identity in early preschool (Zhumkhawala 47). This means that the toys children are given go a long way to further (or help change) gender stereotypes and inequality. In general, boys are given trucks, blocks and doctor’s kits, encouraging them to build, explore how things work and be a...
As a child, our toys were not exactly as gender neutral as earlier times, but also were not as gender stereotypic as the toys in today’s time. The fact that everyone eventually comes into contact with buying toys whether you have kids or you have a friend or family member who have kids which makes this an important topic. Eventually, everyone has to buy a child a present. Would it bother you that all toys are either pink or blue and there is no in between? Or does sticking to what your child is already familiar with and knows the more ideal option when it comes to gender stereotyping with children’s toys? Authors James Delingpole and Eleanor Muffitt both do a good job at arguing both sides to this issue. Although both authors provide valid points throughout each article, about gender stereotyping with toys, James Delingpole clearly was more effective in persuading the audience because he used all three elements; ethos, logos, and pathos to support his idea.
Wood, E. (2002). The impact of parenting experience on gender stereotyped toy play of children. Sex Roles, 47, 39-50.
Changes in society have brought issues regarding gender stereotype. Gender roles are shifting in the US. Influences of women’s movement (Firestone, Firestone, & Catlett, 2006) and gender equality movement (e.g., Obergefell v. Hodges (2015)) have contributed to expanding social roles for both genders. Nevertheless, gender stereotypes, thus gender stereotype roles continue to exist in the society (Skelly & Johnson, 2011; Wood & Eagly, 2010). With changes in gender roles, pervasiveness of gender stereotype results in a sense of guilt, resentment, and anger when people are not living up to traditional social expectations (Firestone, Firestone, & Catlett, 2006). Furthermore, people can hold gender stereotype in pre-reflective level that they may
The socialization of children is greatly affected by the toys they are exposed to while growing up. Looking through magazines and walking down the aisles of toy stores it is clear that toy companies are supportive of cultural gender roles biases. Toys designed for girls are commonly found in pink boxes; typically these toys involve housework or taking care of children, for example, dolls and easy bake ovens. On the other hand, “boy” toys are found in blue and black boxes, and a lot of them involve construction and cars.
We genderize everything but one thing that has a big influence in our lives is a toy and the way we see them. The advertisements behind toys are the ones that force us to have stereotypes. We often see companies like Toys R Us advertise a pink kitchen set with a little girl playing with it, why could it be a boy in the ad. It’s amazing how toys ads are more divided by gender now that they were 50 years ago. I personally feel really disturb by all the ads genderizing every toy.
Society has formed several stereotypes throughout the past decades, mainly about gender. Gender stereotypes start at infancy and develop drastically through a person’s life seemingly until death (Watzlawik, 2009). Gender stereotypes are classified as a widely held belief about characteristics thought appropriate for males and females (Weisgram, Dinella & Fulcher, 2011). For example, when you walk into the toy section of a store, you don’t need a sign to indicate which section is for the girls and which section is for the boys. These are stereotype for children, usually boy’s toys are dark colors such as blue or green and girl’s toys are colorful such as pink or purple. Society has placed labels on genders which have ultimately led to stereotypes. These gender stereotypes state that men must act “masculine” and women must act “feminine”. Masculine is characterized
Parents do all these things while their children play with their gender-appropriate toys. Gender norms in the home can be shown in “the example of which types of toys parents typically give to their children,’feminine’ toys such as dolls often reinforce interaction, nurturing, and closeness,’masculine’ toys such as cars or fake guns often reinforce independence, competitiveness, and aggression” (Gender Inequality). By instilling these gender norms in young children, kids learn what kind of toys they are expected to play with. These roles are the first step to noticing the distinct difference between the two genders.