Gap Analysis Global Communications

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Gap Analysis: Global Communications

Global Communications is a company that prides itself on being a people friendly company. Recent developments in the telecommunications industry have caused stock prices to plummet more than 50% over the past three years. To rebound, Global Communications has quickly put into place a strategy that involves jumping into the global market and outsourcing jobs to help reduce costs. The main problem with this aggressive approach is the lack of communication between the Global Communications Senior Leadership Team and the Technologies Workers Union. The friction this has caused, along with the impending layoffs, has the Union accusing Global Communications of contract manipulation and threatening possible legal action.

Situation Analysis

Issue and Opportunity Identification

Global Communications has recently negotiated a contract with the Technologies Workers Union that decreased the members' education and benefits by over 20%. The Union representative only agreed with this decrease because she felt that it would allow the company to prepare for some long-term growth, which in turn would benefit the Union and its members. Now Global Communications has failed to include the Union in important communications regarding layoffs and the outsourcing of jobs.

Stakeholder Perspectives/Ethical Dilemmas

The interests of the stakeholders are similar in that most everyone is interested in the success of the company. The consumers are the only ones who do not have a direct stake in the company's success, or failure.

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