Functions of Public Relations

  • Length: 765 words (2.2 double-spaced pages)
  • Rating: Excellent
Open Document

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Text Preview

More ↓

Continue reading...

Open Document

Two organizational functions of public relations are communications management and media relations. These are two such entities are handle by the public relations specialist. An organization’s reputation, profitability, and even its continued existence can depend on the degree to which its targeted “publics” support its goals and policies. Communications management and media relations along with others help an organization and its public adapt mutually to each other. However, public relations are not only about “telling the organization’s story.” Understanding the attitudes and concerns of consumers, employees, and various other groups also is a vital part of the job. A company must establish and maintain cooperative relationships with representatives of community, consumer, employee, and public interest groups, and with representatives from print and broadcast journalism to improve communication.
Informing the public, interest groups, and stockholders of an organization’s policies, activities, and accomplishments is an important part of the communication function. The work also involves keeping management aware of public attitudes and the concerns of the many groups and organizations with which they must deal.
Media specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. Sometimes, the subject is an organization and its policies towards its employees or its role in the community.

Need Writing Help?

Get feedback on grammar, clarity, concision and logic instantly.

Check your paper »

How to Cite this Page

MLA Citation:
"Functions of Public Relations." 21 May 2018
Title Length Color Rating  
A Successful Career in Public Relations Essay examples - A Successful Career in Public Relations What is Public Relations. Public relations (PR) is the practice of managing the flow of information between an organization and the public. PR aims to gain an organization or individual positive exposure to their key stakeholders, while downplaying any negative exposures. Edward Louis Bernays, who is considered the founding father of modern public relations along with Ivy Lee, in the early 1900s defined public relations as a management function which tabulates public attitudes, defines the policies, procedures and in...   [tags: PR Public Relations Career] 941 words
(2.7 pages)
Strong Essays [preview]
The Role of The Public Relations Professional Essay - Public Relations Interview Effective marketing strategies in health care are essential to the success of the organization. Marketing promotes the hospital’s services by endorsing its clinical expertise, its technology, its achievements, and its commitment to the community that it serves. The role of the Public Relations (PR) professional is an essential part of daily hospital operations to establish and maintain relationships within the community as well as deal with challenges and opportunities that face the organization....   [tags: Public Relations]
:: 4 Works Cited
1809 words
(5.2 pages)
Term Papers [preview]
Defining Public Relation by Mariana Pires Essay - The definition of Public Relations practice can be a difficult task for its professionals, in order to outline their functions and what it is as a whole, without having their work commonly confused with Marketing and even with Advertising. Therefore, as an attempt to simplify its parameters and distinct the activities, this piece of work aims to explain the differences and similarities of these professions. Focusing in particular on an overview of the main definitions of Public Relations, such as its origin and practice....   [tags: Public Relations]
:: 4 Works Cited
1771 words
(5.1 pages)
Term Papers [preview]
Essay on Public Relations: What Does This Job Entail? - Public relations manages the communication and delivery of communication between an organization or individual and the public and according to some historians dates back to 1800 BC. The primary objective of public relations is to create a deliberate, planned communication strategy designed to enhance the image of a client, be it product, person, destination etc., and generate a positive public image while keeping the interest of the public at the forefront. This would include strategic management of competition and conflict management functions....   [tags: mangement, communication, public] 1062 words
(3 pages)
Strong Essays [preview]
Essay on Future Challenges in Public Relations - Future Challenges in Public Relations Introduction As a crucially important element in the organizations’ value chain, public relations is confronting a difficult dilemma or under threat at present because a bad reputation was undesirably labeled as one of its nature (Venter & Louw, 2012).In this case, it is likely that current threats could grow and turn to be forthcoming challenges if those prevailing problems cannot be solved immediately and properly. This literature review will discuss about the possible future challenges that public relations professionalsmight encounter byanalyzing the present situation, exploring the potential reasons, and categorizing those probable challenges in t...   [tags: ethical issues, strategic management]
:: 13 Works Cited
1817 words
(5.2 pages)
Term Papers [preview]
Essay on Public Relations - Public sentiment is everything. With public sentiment, nothing can fail; without it, nothing can succeed. - Abraham Lincoln - "Fundamentally, public relation is relations with publics." (Public Relations Writing, 2000, p.10) The publics can be any group of people that shares a common interest. Through communication in different ways organizations want to establish, develop and maintain a positive relationship with different groups. This is just a basic definition of public relation but in fact it is much more challenging to really define and practice public relations....   [tags: Business PR Public Relations] 1308 words
(3.7 pages)
Good Essays [preview]
Essay on The Day to Day Operations of Public Relations - There are many different theories in the public relations field. This paper will discuss the day to day operations of public relations (PR). This will be followed by discussing each theory in depth. This will include the different types of PR followed by how each theory correlates with these day to day operations. PR is a varied field with many different components that have lasting effects on the company that they work for. The definition of PR practitioner according to “This is PR” is “the intermediary between an organization and all of its publics.” There are many functions to PR that need to be understood before going into the job itself....   [tags: theory, company, practitioner] 2088 words
(6 pages)
Powerful Essays [preview]
The Significance of Public Relations Essay - The Significance of Public Relations It’s about noon, you just got out of class, or perhaps you are on lunch break, and you are absolutely starving. While your stomach is churning all you can think about is a juicy double cheeseburger from McDonald’s. Finally, you see the golden arches and your mouth begins to water as you wait in line for your overdue meal. As you grow increasingly impatient for your number nine extra value meal you’re dying to see if you’ll have the final piece to the ever so famous McDonald’s Monopoly game....   [tags: Exploratory Essays Research Papers] 1496 words
(4.3 pages)
Powerful Essays [preview]
Essay on Defining Public Relations - Abstract The field of Public Relations is comprised of so many different functions, as well as conformable and applicable to a vast array of organizational settings and publics. Public Relations professionals cannot possibly commit to being proficient in all areas of required intellectual capacity, and so specialize according to their intrinsic skills. In the following essay, I will attempt to define Public Relations based on my own interpretation of the assigned reading, as well as other outside sources....   [tags: essays research papers] 981 words
(2.8 pages)
Strong Essays [preview]
Essay about Public Relations - Public Relations "Public relations is the management function that identifies, establishes and maintains mutually beneficial relationships between an organisation and the various publics on whom its success or failure depends" - Scott Cutlip Public relations, byname PR, is an aspect of communications involving the relations between an entity subject, to, or seeking public attention of the various publics that are, or may be interested in it. The entity seeking attention may be a business corporation, an individual politician, a performer or author, a government or government agency, a charitable organisation, a religious body, or almost any other person or organisation....   [tags: Papers] 1292 words
(3.7 pages)
Strong Essays [preview]

Related Searches

Often, the subject is a public issue, such as health, energy, or the environment. These media specialists represent employers at community projects; make film, slide, or other visual presentations at meetings and school assemblies; and plan conventions. In addition, they are responsible for preparing annual reports and writing proposals for various projects.
The other side of the coin is the societal functions of PR. Relationship management and social responsibility are two vital functions of public relations. Servicing the public requires good management of expectations, not our expectations, but the expectations of those we serve. But we can’t do that unless we are way ahead of the curve, unless we make sure that we know exactly what it is that our society expects of us and what we produce and do for them, and how they expect us to behave in the process. Public relations is all about developing and nurturing relationships, but we often link such relationships to external audiences, from media to government. However, companies may emphasize the importance of personal relationships inside the organization to gain influence and get ahead. The most valuable source of influence possessed is relationships with senior executives, peers and subordinates.
The ability to develop and cultivate relationships and networks was critical to success, as well as an important capability for aspiring professionals. To the extent that interpersonal skills are link to relationship building, the value of relationships is even more pronounced.
Passion for the job is put in the context of social responsibility. Public relations have to do with doing the right thing. You cannot just contribute to the Ronald McDonald House and then think that is going to make up for the fact that you are polluting the local water supply. The most successful leaders appear to be passionate about their profession and infuse high energy into all of their communication efforts. Crucial intangibles are rooted in their interpersonal, relationship skills. An individual’s so-called “intangibles” typically refer to such things as chemistry, likeability, fit, personality and presence. Those are all social aspects of social responsibility.
The traits and characteristics of communications management and medial relations largely reflect the organizational function of public relations. Communication is the key any organization and as such goes hand in hand with media relations. Media all about communicating through print, television, radio, etc. Relationship building and social skills appear to have their roots in what are visible interpersonal qualities of the societal function. For example, when we speak favorably of an individual’s chemistry, fit, or likeability, we generally mean that the individual interacts comfortably with others, and has the ability to effectively manage equally well both up and down. We also generally mean the individual is a valuable team member and integrates smoothly into organizational networks and cultures.
Very little difference, if any exists between the functions of public relations. They are rather similar in that to have a strong relationship with the media, there must be a solid communication line between the two. The social skills play heavily into this for if they are not up to par, it will be obvious is your communications efforts. The organizational and societal functions of public relations intertwine as one.

Return to