Ford Motor Company

770 Words2 Pages

Ford motor company: The Ford Empire was almost a century old. After a series of great growth periods and high revenues, the company from early 2004 to 2008 has been hit by the recession and very challenging times. The decision to invite an outsider as the CEO of Ford motors was to take a fresh and rather novel view of Ford operations and to look at it unbiased. Ford appears on the list of the world’s most ethical companies its commitment to stakeholder engagement, corporate governance, sustainability practices, environmental impacts have made it feature into this list. Sustainability practices: Under the able mantle of Alan Mullaly Ford has been able to echo the four pillars of ethical leadership. “Good. Smart. Business. Profit.” Employees: Ford has been recognized as a good place to work for. The reason is that Ford faces workplace health and safety challenges similar to those of many multinational manufacturing companies. These challenges include, for example, establishing and reinforcing high, common expectations for the safety of our employees worldwide. Another very important aspect of workplace ethos is the high levels of unionism and collective bargaining settlements that Ford has achieved. Most hourly employees and many non management salaried employees of our subsidiaries outside the U.S. are also represented by unions. These unions are key partners with Ford in providing a safe, productive and respectful workplace. a. Consumers Customers are the single most important stakeholder for ford. It has been able to serve customers by continuously innovating and serving the three tiers of customers who are individual retail customer’s small business customers and the commercial fleet customers. They have been able to deli... ... middle of paper ... ...velopment which it could have provided in the form of training and development. The customers of Ford were looking for high propulsion fuel efficient cars. The deal in bringing in fuel efficient cars cost the company heavily. The rate of new product development without faulty design needs to be made a philosophy. Conclusion: Strong product lineup, and a respected, recognized brand, Ford is in a solid position to grow its loyal base of customers and gain share in an aggressively competitive global marketplace. The “Way Forward Plan” was administered and implemented by Mullaly. The Ford brand became a global brand in the sense that wherever Ford had its presence it was known only as Ford and recognized as Ford. The global brand became the focus. The shift towards smaller and more fuel efficient cars was the greatest turnaround in strategy and marketing issues.

Ford Motor Company
1589 Words | 4 Pages
Until recently, the Ford Motor Company has been one of the most dynastic of American enterprises, a factor which has both benefited the company and has brought it to the brink of disaster. Today Ford is the second largest manufacturer of automobiles and trucks in the world, and it’s operations are well diversified, both operationally and geographically. The company operates the worlds second largest finance company in the world, and is a major producer of tractors, glass and steel. It is most prominent in the US, but also has plants in Canada, Britain and Germany, and facilities in over 100 countries.
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Ford Motor Company through the Ages
3184 Words | 7 Pages
The Ford Motor Company (FMC) was founded in Detroit in 1903 and began shortly thereafter exporting cars to European branches. Cross-border assembly started in Canada in 1904 and was later implemented in the European markets. The first European plant was established in 1911 in England, and this was followed with other lower volume assembly plants across the European continent. All the plants and branches assembled and sold the Model T, using American methods and practices. This proved to be a success in the beginning, but in the long run, “(…) this proved a costly and unsuccessful strategy in Europe’s diverse markets” (Bonin et al., p. 15). By the late 1920s most of its European subsidiaries were struggling and Ford had to change his approach to the European market.
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1250 Words | 3 Pages
Prior to January 4, 1914, the name Ford meant nothing. The Ford Motor Company paid its employees $2.34 for a nine-hour shift, and in 1912 the company made a profit of $13.5 million dollars (Raff 181). Raff continues in his article, “Looking back at the Five-Dollar Day,” that the Ford Motor Company had an employee turnover rate of 370%: “50,448 workers had to be hired during the course of 1913 to maintain an average labor force of 13,623” (181). These
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897 Words | 2 Pages
Some of the bigger names in the automobile industry include Ford, GM, Toyota, Nissan, Hyundai, and Mazda all of which clearly state their diversity initiatives on their websites. These are all brands most commonly seen on the road. Ultimately, each brand has a unique twist on individualism and diversity. Ford for example feels that addressing diverse aspects such as individual thought, race, faith, perspective, and gender will ultimately keep Ford at the top of the industry. Ford CEO Alan Mulally says, “The only way to satisfy diverse customers is to include their perspectives inside the company. This is especially true for Ford because we probably have the most diverse set of customers in the world.” In other words Ford believes that having a diverse workforce will ultimately help their appeal to diverse customers. Ford believes that allowing their workforce to join in on design, arrangement, customs, allows for a better feel from the person interest...
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1329 Words | 3 Pages
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2126 Words | 5 Pages
So the discussion on internal and external analysis clearly defines that where the competitive advantage of Ford Motors is and where it is lacking. People who have durability as their first priority will go for Ford but they lack in some of their strategies which the management should consider and work on it. We also came to know that Ford is an innovative company from the very first and also serves local demands with the help of related and supporting industry. But in some points they have taken wrong decisions which compel them to sell some of their brands to others. The good news is they are doing hard job to maintain their performance regarding their star and cash cow products to remain in the competition.
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1709 Words | 4 Pages
Many economic factors exist that impact the development of Ford Motor Company's strategic plan and it’s no small task to project how some of these factors might change as the strategy is being realized. Consider the prospect of expansion into a new market like China or Mexico. Economic changes like currency devaluation will make Ford’s product more expensive to their target market potentially reducing overall sales revenue. Oil prices as we’ve seen in the U.S. economy can also play a big factor as large vehicles become less desirable and more fuel efficient compact cars gain market share.
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Ford Motor Company Business Case Study
1932 Words | 4 Pages
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1607 Words | 4 Pages
In today’s fast paced business world many managers face tough decisions when walking the thin line between what’s legal and what’s socially unacceptable. It is becoming more and more important for organisations to consider many more factors, especially ethically, other than maximising profits in order to be more competitive or even survive in today’s business arena. The first part of this essay will discuss managerial ethics[1] and the relevant concepts and theories that affect ethical decision making, such as the Utilitarian, Individualism, Moral rights approach theories, the social responsibility of organisations to stakeholders and their responses to social demands, with specific reference to a case study presenting an ethical dilemma[2], where Mobil halts product sales to a garage, forcing the garage owner to stop selling solvents to young people. The second section of this essay will focus on advice that should be given to any manager in a similar position to the garage owner with relevance to the organisational strategic management, the corporate objective and the evaluation of corporate social performance by measuring economic, legal, ethical and discretionary responsibilities. It will address whom to think of as stakeholders and why the different aspect could cost more than a manager or an organisation could have imagined.
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1423 Words | 3 Pages
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1313 Words | 3 Pages
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1538 Words | 4 Pages
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1840 Words | 4 Pages
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911 Words | 2 Pages
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Ford Motor Company