Financial Statement Analysis

1049 Words3 Pages

Financial Statement Analysis
Financial ratios are used by stakeholders to determine how firms have improved or declined during a given reporting period. These stakeholders consist of owners, managers, investors, creditors, and others. All interested parties must be able to analyze the complex financial information reflected in financial statements in order to make informed business decisions.
Key metrics
Profitability is a key factor in determining a firm’s financial health. The ability of a business to generate earnings determines its long term viability. Management and stockholders alike, enjoy increased profits, capital gains, and handsome dividends. None of these are feasible unless a firm is able to turn a profit from its day-to-day operations. A company’s net profit margin ratio is a measure of the net income generated by each dollar of sales (Gibson, 2012). GM managed a modest 4.5% in 2010 with a jump to 6.1% in 2011 only to fall back to 4% in 2013. This could be an indicator that input costs need to be addressed.
The operating income margin ratio reveals company’s efficiency at controlling the costs and expenses connected with day-to-day business operations. A company such as GM with diverse sources of income should consider their operating income separately in order to measure profits generated by manufacturing, merchandising, and services as these items are their key competency. If they are not profitable in their core activities then major adjustments must be made in order to remain solvent. GM had an operating income margin of 5% in 2010 and 2011 and gained 2% in 2012 to reach the 7% mark. The increase in operating income margin in 2012 is a good sign that GM has improved their efficiency in their core competency. ...

... middle of paper ...

...anagement Accounting, August 1990.
GM Balance Sheet. (n.d.). Yahoo Finance. Retrieved January 31, 2014, from http://finance.yahoo.com/q/bs?s=GM+Balance+Sheet&annual
GM Cash Flow. (n.d.). Yahoo Finance. Retrieved December 31, 2013, from http://finance.yahoo.com/q/cf?s=GM+Cash+Flow&annual
GM Competitors. (n.d.) Yahoo Finance. Retrieved January 31, 2014, from http://finance.yahoo.com/q/co?s=GM+Competitors
GM Income Statement. (n.d.). Yahoo Finance. Retrieved January 31, 2014, from http://finance.yahoo.com/q/is?s=GM+Income+Statement&annual
Ford Balance Sheet. (2013). Yahoo Finance. Retrieved January 31, 2014, from http://finance.yahoo.com/q/bs?s=F+Balance+Sheet&annual
PEG ratio useful but not perfect. (2013). Dow Theory Forecasts, 69(12), 1.
TM Balance Sheet. (2013). Yahoo Finance. Retrieved January 31, 2014, from http://finance.yahoo.com/q/bs?s=TM+Balance+Sheet&annual

Open Document