Fast Fashion and the Impact of Technology

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Report on Fast Fashion and The Impact of Technology

There are three sectors to the fashion industry: Haute Couture, Pret-a-porter and Mass Production, they all differ in how their fashion calendar or retail cycle opperates and what their customers look for. Each sector offers product to different types of people and caters to different needs and wants. Haute Couture is the high form of the art of fashion. Each garment is made to an individuals specific measurements, this makes it the most expensive fashion sector for the wearers. Haute Couture originates in France as it is the french word for sewing, and Couture is only shown twice a year in Paris. Couture is the highest quality of fashion as all finishing of hems, inside seams, linings and trims are done by hand and only the main seams are sown by machine. This attracts wealthy customers as they are the only ones who can afford it. ‘’Considering the amount of time, money, and skill that is allotted to each completed piece, haute couture garments are also described as having no price tag - in other words, budget is not relevant. Each couture piece is not made to sell. Rather, they were designed and constructed for the runway, much like an art exhibition’’(Wikipedia, 2014). This makes haute Couture a very exclusive sector of fashion, one of the reasons Charles Worth set up the first Couture House, this also led to the creation of the Chambre Syndicale de la Couture Parisienne. The Chambre Syndicale was based around The Couture House that Worth set up and it was there to regulate standards, quality of garments and make sure the practises of the couture houses were on par with the high standards and quality of Worth’s House. The Chambre Syndicale de la Couture created some very str...

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...be made on the assembly line; pattern is then graded to determine sizes
Lay Planning- this is when the pattern pieces are all layer out on the fabric before cutting and are adjusted to see what way they need to be cut to be most economical and to work for patterns e.g. stripes
Cutting-three different types of cutting methods can be used depending on the size of the production;certain fabrics may require manual cutting, one garment at a time; depending on the thickness of a fabric, between 5 and 100 layers will be lined up to be cut automatically
Sewing-all pieces are sent to assembly and will be lined up and sewn together following a process which is broken down, this makes it easier to tackle the garment in stages
Finishing- the finished garment will be pressed and under pressed at this stage and much pass a test by a quality controller, then packed and distributed.

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