Eyes, the Power of Suggestion, and Rorschach Tests

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Eyes, the Power of Suggestion and Rorschach Tests: An Introduction The human sense of sight is a very detailed and complex ability, which humans often take for granted. However, once they take time to think about it, they realize how complicated the process really is. The eye receives light from the outside with the cornea, which then travels through the nerves until the light reaches the brain. The brain processes this light into information about the outside world, and then the brain uses this information to decide how to respond. All this happens in less than half a second.(Robertson, 2012) The used information is then stored inside the brain for safekeeping in memories, though some images may still influence a person’s thoughts. The brain is the central hub for a person, used to give commands and store emotions felt, as well as many other uses. It is the most important organ in the body, and influences what the images sent from the eye are translated into. When watching television, most people see ads between the main programs. The ads could feature a thick cheeseburger, a new video game, or almost any other product. These advertisements have one goal: to persuade the public to buy their goods. The ads put the products in the public’s mind, who in turn want to have those products. This is called the power of suggestion. The power of suggestion is used everyday in social networks, and has been the topic of many projects. In 1957, James Vicary performed an experiment on moviegoers that flashed advertisements for Coca-Cola and popcorn onto the screen for 0.03 of a second. The speed of the ads was faster that a human could perceive, but the sales in both Coca-Cola and popcorn both rose significantly.(Crandall, 2006... ... middle of paper ... ..., as well as the control, no picture, would be tested, a total of twenty trials, with four trials per picture during the subject’s test. The pictures were named Picture A, Picture B, Picture C, and Control. Then, the data gathered would be examined for similarities and differences with the picture shown, and the data would reveal whether the pictures influenced what the person saw in the inkblots. The independent variable of this test would be the pictures shown to the subjects before the test, and the dependent variable would be what was seen in the inkblots during the tests. There were four levels of independent variables including no picture, the control. The computer the test was taken on would be kept constant, the order of the slides shown, and the order of the pictures shown before the test. These factors are all needed in the experiment for clear data.

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