Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
The at&t overview
Telecommunication advancements
The at&t overview
Don’t take our word for it - see why 10 million students trust us with their essay needs.
External Environment
In order to achieve the goals which is being most successful in the telecommunication industry, AT&T have concern about their external environment. The external environment can influence their guideline while running their business because it can be the bench mark for the company to gain more profit and becoming better than the others. Consequently, the AT&T company had analyze and focusing on the external environment to understanding their market and condition of the company. Therefore, the six segment such as technological, global, sociocultural, economic, demographic and political/legal are the segment that help the company to have better understanding about their general environment.
General Environment
Technological Segment
The changes in the technological can influence many part of societies. When the AT&T Company introduce their new product and services which is wireless and wire line technology will effects occur primarily through the new products, processes, and materials. Thus, changes in technological also often can achieve higher market share and earn higher return because, newly emerging technology from AT&T could derive competitive advantages. For example, internet today becoming more remarkable capability to provide information easily, quickly, effectively, and also can create more value for customer in the future and to anticipate future trends.
Global Segment
Global segment include relevant new global markets, existing market that are changing, important international political events, and critical cultural and institutional characteristic of global market. When company entering the global, it automatically can increasing number of people believe or consumer in the multiple nation and this si...
... middle of paper ...
...d subscribed to AT&T network to utilize the smartphone. It will become threats when too dependence on Apple will influence on their brand images and make AT&T overshadow by Apple. This also will effect, if someday Apple not interested to collaboration again with them, so they will not be able to gain profit and recognize the market.
Government Regulation
In fact, some of the biggest threats to the company’s growth are the government’s regulation that increases the risk to the underlying business. In addition, the risk of losing the exclusive contract for the iPhone would be a major loss for AT&T. Most of the consumers choose AT&T because of their exclusive contract for the iPhone. Hence, this loss of business will significantly influence the AT&T's profitability and revenue. Moreover, the antitrust authorities play an important role on approved the merger of AT&T.
Imagine if nobody had a cellphone in today’s world. That’s why today everybody has some form of a cellphone contract with the four major companies (AT&T, Sprint, Verizon or T-Mobile) or a less know cellphone provider. AT&T and Verizon Wireless provide more than the other two major companies.
AT&T Wireless is the leading wireless telecommunications provider in the US market. The US wireless market constitutes over 243M wireless subscribers. This represents a market penetration of 81%. The wireless market sells mobility of voice and data (video-media, download content and internet access).
This document identifies AT&T as one of the leader communications holding corporation in the United States and global. Operating worldwide with 307,550 employees, AT&T established its global headquarters in Dallas Texas, AT&T is known as the worldwide leading provider of IP-based communications services to businesses and the principal U.S. provider of wireless, high speed Internet access, local and long distance voice, directory publishing and advertising services for more than a century . AT&T continues to build on the heritage of its predecessor Bell by serving customers with a continuing assurance to the operation of pioneering products and services, consistent, high-quality service and excellent customer care.
The world is experiencing a communications revolution. The Internet, e-Commerce and other developments (including the convergence of communication technologies) are profoundly reshaping economic and social life. AT&T must position itself to meet the challenge of this revolution. The strategic development of information-based industries is a key to the future social and economic development of the world.
Nowadays, More and more customers are oriented towards different high-value and lifestyle-oriented products. It means that more and more people are availing environment-friendly, high-technology and luxury products. This can explain why ATT focus on building their research and development activities as well as applications of automation and modern technologies, most especially those that are connected to the internet. Under the situation of highly intense the rivalry between existing telecom company, strong financial resources and extensive network infrastructure, research and development facilities set a fundamental successful for ATT. Besides, ATT’s human resource capabilities and unique culture contribute to the strategic capabilities on the
Substitutes: AT&T has a low threat of substitution for communications. It is the number one provider of telecommunication services in the United States and one of the top competitors in the world. However, the direct substitute of traditional wireline telephones would be the wireless cellphone communication. With the emergence of internet, also a threat could be many customers may switch to cable companies such as Verizon because they not only provide telephone lines but cable as well in one payment package.
This merger likewise settled the biggest holding range of wireless supplier of 59 Mhz. Range for wireless supplier is a thing to advance the innovation and support limit. With this measure of range AT&T can take a noteworthy add up to a data service is improved GPRS (EDGE) and High Speed Downlink Packet Access (HSDPA). The EDGE network is sent along business sector and 30 % HSDPA innovation is conveyed all through its network, while every one of the business sectors in the NFL is completely sent.
Today, many companies enter the global market, and some companies have become extremely successful in the global marketplace and others still struggling. In Theodore Levitt’s article “The Globalization of Markets”, he states that a well managed corporation focuses on selling standardized products with high quality and low priced instead of focuses on selling on customized products with high cost. Levitt defines the differences between multinational corporation and global corporation, and adopts many specific examples to proves his view. He defines the multinational corporation who operates in many countries and adjust its product based on the taste of specific region. This will result in a high cost to produce the product because company have to input more resource into each individual product. However, global corporation sells similar product worldwide at relative low cost. According to Levitt, the cultural differences are becoming more and more “homogenized”; therefore, becoming a global corporation will lead to the successful of the company in the global market.
In conclusion, current trends and significant events concerning T-Mobile were examined. A hard look was given to the economy, demographics, technology, political and legal issues, and social characteristics. T-Mobile is strong across the board, with surprising statistics backing up a variety of topics. The economy is strong, the demographics are not far-fetched, technology is improving, there’s no huge political or legal scandal, and T-Mobile is socially strong.
As long as the company has been around these factors have evolved and adapted, so that the company could survive and thrive as one of the preeminent globally known telecommunications provider. Having a strong marketing strategy has helped AT&T be able to tap into new markets and dominate existing markets, but also be competitive in the telecommunication’s market in the United States. AT&T’s structure has been adjusted throughout its history, but since the company has grown, so has the structure of the company. The structure has grown due to the need of having stores all over the continental United States of America and globally, so that they can stay competitive with the competition within the telecommunications market. AT&T has a marketing mix that has also developed and improved over time to help meet the needs of consumers, but also to stay ahead of its competition.
In this competitive environment, organizations have to pick up strategies to adapt in the world change business environment in order to achieve competitive advantage and market growth. The business level and corporate strategies adopted by any organization should be able to respond effectively to the changes taking place in the environment. One of the companies that always manage to deploy strategies is AT&T, which is American based multinational telecommunication company headquartered in downtown Dallas, Texas. It was formerly known as, the American Telephone and Telegraph Company. The foundation of the corporation that would become AT&T is a Fortune 500 company and one of the 30 stocks that amount to the Dow Jones Industrial Average.
The strategic management for the organization need has an overall and objectives analysis about the change of the external environment, based the research result to set up the organizational goals and strategy plans. The enterprise and its external operation conditions are in an interaction and interrelated relationship.(Osborn & Hunt 1974) The purpose of study on the peripheral environment is supporting a chance to the organizations to finger out the possible developing opportunity and potential threat, use them to be the conditions and limitations to develop the business strategy. (Sethi 1979)
In order to remain competitive with Samsung, Apple has started manufacturing smartphones with larger screens, like the iPhone 6 Plus, closing the gap in Samsung’s competitive advantage. Apple has also launched an initiative to begin purchasing the major components of their iPhones from Samsung’s competitors. In fact, Apple plans to stop purchasing at least 80% of the key components from Samsung by the end of 2017 (Kim). However, the loss of this business from its largest US competitor is not the only issue Samsung is currently
In week five we learn about the importance of globalization and how it can help your company’s profits grow. There are many things to look at when selling globally as different cultures need to be looked at differently when making a marketing strategy. If you understand how to market your products to different cultures in different countries you can take advantage of the profits that can be made through globalization.
Telecom industry now becomes very attractive in terms of mergers and acquisitions. Telecom industry now a days is the fastest growing industry all over the world. In this industry deals with several types of communication medium like fixed line phones, mobile phones ,internet and broad band services .Through mergers and acquisition domestic telecommunication cut down their expenses and they achieve greater market share. Many Telecommunication service provider take mergers and acquisition for growing globally. In the telecommunication sector the growth of mergers and acquisition boosted by the private sector investment and FDI.