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Impact of social media on consumer behavior
Impact of social media on consumer behavior
Social media and its impact on consumer behaviour
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The evolution of online personal media services is constantly developing into new and more efficient networking sites and applications. Looking at the history of the Internet we can see this development starting from early blogging and continuing into social networking sites, such as Twitter and mobile applications including Snapchat. The rise and fall of social media services is always in motion. For example, MySpace ran the social networking world until 2008 when Facebook took the lead (Curtis). This constant flux in social media services popularity is an inevitable reality for these platforms. A new study by John Cannarella and Joshua A. Spechler shows Facebook is beginning to demonstrate signs of a decline. According to their data, “Facebook will undergo a rapid decline in the coming years, losing 80% of its peak user base between 2015 and 2017 (Cannarella 7). However, throughout the changes in social media, these services have continued to provide the space for users to develop communities, which is one of the large reasons users interact with online services. With the constant development of new social media services organizations must learn to connect with their consumer over multiple platforms as they gain and ultimately drop in popularity. To do this, organizations must realize social media services create a sense of community for the individuals who uses them. Therefore, if organizations build a social media strategy based on developing a community they will maintain contact with their consumers. This will allow them to easily move from one platform to another as they constantly change and fluctuate in popularity.
Before we start looking into why and how an organization should develop a sense of community, a short hist...
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A community is comprised of a group of goal oriented individuals with similar beliefs and expectations. Currently the term is used interchangeably with society, the town one lives in and even religion. A less shallow interpretation suggests that community embodies a lifestyle unique to its members. Similarities within the group establish bonds along with ideals, values, and strength in numbers unknown to an individual. Ideals and values ultimately impose the culture that the constituents abide by. By becoming part of a community, socialization...
1. Mavluntona, Inese, Babauska, Santa, (2013, June 19-21) Retrieved on March 29 2014, from http://www.toknowpress.net/ISBN/978-961-6914-02-4/papers/ML13-366.pdf
Global and local communities seek the greatest opportunities for prosperity and self-fulfillment, but there exists certain criteria that must be met in order to achieve those ends. The most successful communities incorporate the inherent values and virtues of a specific group of people. Communities ought to establish goals to be attained by their members, giving them a sense of cohesion and cooperation. Ideally, communities dictate a rule of law to lead them towards some elements of justice and mutual benefit.
The collective thinking of small communities can lead to a culture of uniformity that ostracize any new influence. Many find it reassuring to be a part of a community
Community is like a Venn diagram. It is all about relations between a finite group of people or things. People have their own circles and, sometimes, these circles overlap one another. These interceptions are interests, common attitudes and goals that we share together. These interceptions bond us together as a community, as a Venn diagram. A good community needs good communication where people speak and listen to each other openly and honestly. It needs ti...
“The community is the expert”. Generally, the people within a certain environment know and understand what needs to be done to best create a sense of belonging.
Should the most selfish elite individual take heed and meditate on the ideology behind community, he/she may awaken to the fact that many persons looking after one person has more advantages and a better survival rate than one trying to preserve one. The needs of the one will never outweigh the needs of the collective group. In the end individuality inevitably leads to self-destruction; therefore, commitment to community is a requirement for contemporary Americans and vital to its survival.
In this day and age, many individuals simply cannot go without some sort of socialization. Specifically speaking, most participate in online social networking sites. The most popular and used one is commonly known as Facebook. Facebook was created in 2004 by Mark Zuckerberg. By 2007, Facebook had over 21 million users, adding up to 1.6 billion page views every single day. The typical user spends over twenty minutes per day on Facebook and two thirds of the users log in every day at least once. It is not questionable as to why many people have a Facebook account. Facebook is generally efficient, easy for socialization, and not difficult to manage. Most organizations are affiliated with Facebook, as “almost 22,000 organizations had Facebook directories,” as of November 2006. A year after that in 2007, Facebook was named the seventh most popular website (Ellison 1). However, with anything well known, many oppose to using Facebook and hold criticism against the popular network. There are many flaws in the website and the relationships it starts online. Facebook is risking dangerous activities, ignoring privacy laws, and demeaning healthy socialization.
Communicating online too much could hinder our ability to socialize effectively in the real life and interpersonal relationship. People in today’s generation love to communicate on the Internet. Due to the incredible convenience the Internet provides, people became socially dependent on it, therefore their time became preoccupied in front of the computer. Kids who grew up during the computer age show that they lack social skills. They would also feel uncomfortable and awkward when talking to people face to face. This is because they mostly isolate themselves in front of the computer chatting and meeting with people online. Due to lack of knowing other persons’ body cues, facial expression, miscommunication can occur. They are often unaware of the other member’s main idea and simply misinterpreting them.
community, the beauty and strength of it should be revealed and raised on it with every coming
Whether it’s a friend that switched schools and is never around, or a family member in another country, the internet makes it possible to email, instant message, and even video chat. Such qualities of internet communication bring people together with more frequent contact, boosting sociability and relationships. The article “Fast Entertainment and Multitasking in an Always-on World” said, “‘I multitask the most with the computer and television,’ Justin explained. When there are commercials he usually goes online, ‘In that gap of time, I am normally on instant messenger talking to friends’” (Watkins 147). This is showing that people are squeezing in all their time to be connected with other people so they don’t fall behind society. Constantly connecting with people online has become a way to communicate to anyone throughout th...
Social media is pertinent in use of communication throughout today’s organizations. There are many social media platforms that allow organizations to convey communication to potential consumers, stakeholders and the public. “It is essential for leaders to integrate these technologies and seek the best way to use social media and networks to the advantage of the business” (Billington, 2012, p.1). Business owners find that keeping up with current technology trends is essential in having a competitive advantage in the market place and having a strict set of standards and strategy is important in quickly adapting to social media trends.
Hoover, Lisa. "How Social Networking Has Changed Society." PCWorld. 7 Apr. 2009. Web. 16 Feb. 2014. .
Social networking has now introduced an innovative way of attaining these norms through virtual communities on the Web. Socialization prepares us for our life experiences. It can be considered a reverential foundation for society. We may not agree to some rules in society, but without socialization a civil society would cease to exist. In addition, any influence on the socialization process has a profound effect on how we function as a community, with some of the more notable discovery’s being email and instant messaging.
The Role of Community in Society Communities are an essential part of our society, because we all depend and interact with each other. Communities are groups of people that help an individual to learn and develop new ideas. A society is where people’s relations with each other are direct and personal and where a complex web of ties link people in mutual bonds of emotion and obligation. The idea of community has provided a model to contrast to the emergence of more modern less personal societies where cultural, economic and technological transformations have uprooted tradition and where complexity has created a less personal and more rationalized and goal directed social life.