When somebody drives through a town, what might they see? Buildings, billboards, and signs may come to mind. What might they see on the buildings, billboards, and signs? Most of them would probably contain a logo. A logo is a symbol or other design adopted by an organization to identify itself. Designs for logos and thoughts of logos have always been evolving and changing throughout time and many companies choose to modernize themselves in the culture of the time period they are in by changing and tweaking their logo to be more appealing. There is plenty of evidence to back these statements as many famous companies have had logos that have changed and developed over time. Something one can notice when researching logo evolution is that companies either tend to shine up their logos to look more futuristic or they can simplify the logos. 3 famous companies can come to mind. Apple, Volkswagen, and Pepsi.
When one is asked about top computer companies one of the first companies that comes to mind is Apple. A lot of people can easily recognize the iconic logo that is known today. Believe it or not, the iconic apple with a bite missing out of it was not always the logo for Steve Jobs’ computer conglomerate. The original logo was designed by Apple co-founder Ronald Wayne and it depicts Isaac Newton sitting under an apple tree which is supposedly how Newton thought of the theory of gravity when an apple fell from the tree and struck him in the head. That logo only lasted a year from when it was created in 1975. In 1976 Steve Jobs hired a graphic designer to create a more “modern” logo. Thus, the apple logo was born. The designer, Rob Janoff created the iconic “rainbow apple” logo that stood from 1976-1998. It is the apple ...
... middle of paper ...
...he bold faced, large text is replaced by simple lower cased text. Pepsi followed a different route then Apple and Volkswagen. As stated above companies tend to modernize and shine their logos (Volkswagen, Apple) or they tend to take the route Pepsi took by dumbing the logo down, if you will, with simple line art.
Many different companies on top of the three discussed above change their logos from time to time. Re-branding is a natural part of running a company and many different people do it. You can also see the two tendencies that companies have when rebranding of shining the logo to look futuristic, or making the logo into simple line art to make it more of a simple shape. The three companies mentioned above clearly show those two re-branding tendencies when somebody looks at the logo evolutions. Logos, like the companies they represent, evolve and change.
An effective logo is unique, intelligent, visually enticing, and saves its desired message. In its original form, a well-designed logo is a form of brand identity. Although the design process becomes complex or time-consuming, the end product should always be understandable, memorable, sustainable, versatile and appropriate. 4. Make an active design
A brand logo is a graphic symbol being used by organisations including businesses to represent and promote their establishments, and more importantly to create an unique identity of their products and services. The effective use of logo enables the company to engage the customers with a distinctive way and associate it with a brand name and slogan.
Apple, Inc. was established in January of 1977 by its founders Steve Wozniak and Steve Jobs. The company is one the largest and most innovative information technology company today. Apple, Inc. designs, manufactures and markets media devices, personal computers and portable digital music players. It sells related software, services, networking solutions and third-party digital content. Apple started out making personal computers such Apple II, Macintosh and Power Mac. The sales for the personal computers were unsuccessful due to the high price, well above the average American’s disposable income. Additionally, the computers did not have enough memory for businesses to use them. During this time, Steve Jobs’ vision for the company was not the same as the board of directors and Jobs left in 1985. A decade later, Jobs returned to the organization and started to work towards saving the company from bankruptcy. Through his efforts, Jobs found himself as CEO of Apple.
If you want your business cards and other promotional materials to drive your business forward you need to have a strong logo design. While the idea of creating a logo may seem easy, there is more than what meets the eye. Logo design is in fact a complex art form, and it can’t just be thrown together. At least it shouldn’t anyway! Anyone can create a logo yes, but you need this logo to be successful. A successful, effective logo will draw in it’s viewer and instantly reveal that company’s brand and values. You need your logo to be clear, memorable and stick in people’s minds. Many accomplish this by sticking to simple, minimalist concepts. A common strategy in logo design is the use of ligatures.
Apple was introduced by Steve Jobs, entrepreneur, marketer, inventor, and technological guru, whom in the early 80’s, sold his van to help invest in his company that started in his garage. Steve built his first computer to distribute to the masses in 1984 called the classic 1984, which seems quite laughable today because of technological advancements that have occurred since then. Steve’s philosophy was to build computers so that consumers could easily navigate around using the easiest computer to use and maintain. Since the 80’s Steve has built tough, high-tech versions of many different kinds of computers advancing with technology throughout the years. Steve also incorporated many new gadgets alongside the Macintosh computer such as the iPad, iPhone, iPod, and a music website called iTunes. Today there are more than 326 stores open to the public around the world.
Apple (or “Mac”) is a very famous company, which is proud of its brand. It has went through quite a history, with its logos, inspiration and designs. Steve Jobs, as we know, is one co-founder of Apple and we know that he was handling the marketing, but he also managed the logos and designs of his products. Steve Jobs did not get all these ideas without inspirations.
If companies wanted to be successful in the marketplace, then they needed to understand the idea that their true product was not their product, but a lifestyle and the meaning of life itself. This is lifestyle branding. This philosophy explains why we see products internationally and specifically marketed toward teens and young adults. Lifestyle branding is why we are hearing more and more of sweatshops, “McJobs”, and the quality of the product diminishing. Nearly every corporation in America has been McDonaldized: where companies sacrifice individualization in employees and quality products for cheap, mass-produced, assembly line production. The promise of choice seems to ironically create less choice. No logo is the spirit of anti-corporate resistance. The process of branding in its simplest form is
The logo represents a combination of self-perception and social-perception. Although they represent my diversity, the whole emblem links up in a chain like structure. The steps to creating the logo, the outcome, and what I plan to, or hope to do with my logo helped my understanding to who I am as a person.
Apple’s first personal computer, the Apple 1, took six months to design and 40 hours to build with an initial investment of $1300.00 (The seeds of success, 1982). In 1975 the entrepreneurs formed a partnership and decided on the name Apple. Ron Wayne designed the diagrams of the Apple 1 and the company logo, which play both on the company name and the word “b...
Corporate visual identity or logo of a company helps establish and maintain a company’s corporate image, of which colour and design are primarily central to it. ‘Within corporate visual identity studies has shown that, the logo has been highlighted as a key element, which can represent the organization to internal and external stakeholders (Byron & Lehman, 2007)’.This assignment examines the Bavarian Motor Works logo (BMW) as its company’s corporate identity towards the audiences; discuss in depth the colour theory used in the designing of the logo for corporate identity purpose as its main aim. Furthermore, go about explaining the attributes concerning the design principles in the logo design. For example: the balance used on the
In almost every part of the world Apple and at least one of their products is known. The Apple brand started in the 1970s. Three men founded the organization in 1976, to produce a computer that every citizen could use personally (Sohail, 2010). The first item released was the Apple 1 personal computer kit made by Steve Wozniak (Sohail, 2010). Through the 70s, Apple concentrated on developing storing technologies such as the floppy disk and the use of color, graphics, and spreadsheets used for business (Sohail, 2010). Apple was about to have their first major product release with a million dollar ad campaign. This was the release of the Macintosh personal computer, which also led to Apple’s great reputation (Sohail, 2010).
... of any given company is of great importance and must be maintained since it tells the customers a lot about the company. In solving the problem of image, Harley Davidson could opt for public image building campaigns. This will involve providing the right information to the public as well as the right quality of products. This can be by word of mouth which the customers will play a big role in or other means. The advantage of this is that more people will be aware of the company and have the right information hence eliminate the perception people had about it. The other alternative that the company may use, and applied was the licensing of the logo of the company. This makes people view the company as serious and the use of its long as something that should be respected. This helped build the image of the company and hence improve the performance in the long run.
Mark Hughes (2008). "Logos that became legends: Icons from the world of advertising". Retrieved March 27, 2008, from www.independent.co.uk/news/media/logos-that-became-legends-icons-from-the-world-of-advertising-768077
It was Steve Jobs who made Apple leave the garage and make leaps and bounds in the world of technology. Steve Wozniak made the first prototype, but it was Jobs who “saw the potential” in his computer and persuaded Wozniak to sell it (Peterson 106). Even though that first computer saw very little success, Jobs knew that Apple had potential and so released the Apple II. From the beginning Jobs knew what the consumers wanted, and where computers were going to take the world; he had a vision of the opportunities in technology and saw that Apple needed to move in a different direction. In 1984, one year before he left, Jobs finished the Macintosh computer system. He was pushed from his original computer design project, “the Lisa”, and then raced to release the Mac first, but the Lisa was released to the public first. Although the Lisa came out first, the Mac “[became] synonymous with Apple, mark[ing] a…revolution in…personal computing,” (Peterson 106).
In its simplest form, corporate identity is a function of design that includes the name of the organization, its logos, the interior of the buildings, and visual identification such as uniforms of the staff, vehicles and signage. For a long period, graphic designers have remained highly influential been hugely influential in two regards, in that they articulated the basic tenets of corporate identity formation and management and succeeded in keeping the subject on the agenda of senior managers. Currently, symbolism, or design, has assumed a greater role and has moved on from merely increasing organizational visibility, to a more serious position of communicating corporate strategy (Ollins, 1978). There were now three main types of visual identity such as Monolithic (single brand visual), Endorsed (parent brand endorsing a sub-brand) and Branded (a plethora