The Evolution of Advertisment in The Persuaders

1607 Words4 Pages
bulb-icon

Recommended: Origin and development of advertising

The Influence of Advertising

Advertising is as old as civilization itself. They are forever interconnected. If one changes then so does the other. So as our society evolved dramatically by the influence of technology and social media, so did the way we advertised. With the power of technology, advertising gained the ability to be everywhere at once. These locations ranged from billboards, to projector screens that hang from skyscrapers, to even in your homes in the form of commercials. The evolution of advertising in the modern world is both somewhat disturbing and innovative at the same time.
The documentary film “The Persuaders” is a great film that captures the evolution of advertising. The film is broken up into six distinctive segments. Each segment can be viewed as a specific moment in time where advertisement evolved in order to survive in the fast paced society we live in. The film starts off with a crucial concept of standing out. The narrator mentions in the first few minutes of the film that companies are struggling to come up with new ideas for advertising. This may seem not so much of a big deal but, the narrator goes on to explain that as the years progressed, the number of advertisements increased exponentially. It had gotten to the point where people began to pay less and less attention to advertisements. One of the people interviewed for this film was Naomi Klien, author of “No Logo”. Naomi stated that consumers are like roaches, you spray them and spray them and after a while it doesn’t work anymore we develop immunities. Seeing the threat that this poses on them, many companies have tried numerous ways to break through what the companies call the clutter crisis. Their need to grab the attention of the advertise...

... middle of paper ...

...ducts regardless of the circumstances. “Most people are of two minds: As consumers and investors” (Robert B. Reich 2).

Work Cited
Bee, Norman, Guy. ‘The Last Ride”. 2004. Film. < http://en.wikipedia.org/wiki/The_Last_Ride_(2004_film)>
“The Persuaders”. 2004. Film. < http://www.pbs.org/wgbh/pages/frontline/shows/persuaders/view/>
Katznelson, Ira, Mark Kesselman, and Alan Draper. The Politics of Power: A Critical Introduction to American Government (Seventh Edition). New York: W.W. Norton & Co., 2014. Print.
Nelson, Jessie. “I Am Sam”. 2002. Film. < http://www.rogerebert.com/reviews/i-am-sam-2002>
Reich, B. Robert. “How Capitalism Is Killing Democracy”. 15 Aug, 2007. 24 Apr, 2014. < https://bbhosted.cuny.edu/webapps/portal/frameset.jsp?tab_tab_group_id=_50_1&url=%2Fwebapps%2Fblackboard%2Fexecute%2Flauncher%3Ftype%3DCourse%26id%3D_977636_1%26url%3D>

Show More
Related

  • The Case for Mandatory Voting in Canada

    2588 Words  | 6 Pages

    Mintz Eric, Close David, Croc Osvaldo. Politics, Power and the Common Good: An Introduction to Political Science. 2009. Toronto: Pearson Canada. 15,147,183.

    Read More

  • Charmin Toilet Paper Ad

    865 Words  | 2 Pages

    Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.

    Read More

  • Reasoning Behind The 19th Amendment

    1887 Words  | 4 Pages

    Janda, Kenneth. Berry, Jeffrey. Goldman, Jerry (2008). The Challenge of Democracy (9th ed.). Boston; New York: Houghton Mifflin Company.

    Read More

  • Political Ideology: Nolan Test

    983 Words  | 2 Pages

    "American Government: Institutions and Policies [Hardcover]." American Government: Institutions and Policies: James Q. Wilson, Jr. John J. DiIulio, Meena Bose: 9781111830014: Amazon.com: Books. N.p., n.d. Web. 18 Nov. 2013.

    Read More

  • Bill of Rights

    1623 Words  | 4 Pages

    Ginsberg, Benjamin and Theodore J. Lowi. 2000. American Government: Freedom and Power. New York: W.W. Norton & Company.

    Read More

  • America's Democracy

    1078 Words  | 3 Pages

    Hudson, William E. American Democracy in Peril: Eight Challenges to America’s Future – Fourth Edition. Washington, D.C.: CQ Press, 2004.

    Read More

  • The Controversy Over the Electoral College System

    1487 Words  | 3 Pages

    Schmidt, Shelley, and Bardes. American Politics and Government Today. Wadsworth Publishing Company, 1999, pgs. 325-327.

    Read More

  • Rise Of The Image Culture Analysis

    1062 Words  | 3 Pages

    Have you ever seen an advertisement for a product and could immediately relate to the subject or the product in that advertisement? Companies that sell products are always trying to find new and interesting ways to get buyers and get people’s attention. It has become a part of our society today to always have products being shown to them. As claimed in Elizabeth Thoman’s essay Rise of the Image Culture: Re-Imagining the American Dream, “…advertising offered instructions on how to dress, how to behave, how to appear to others in order to gain approval and avoid rejection”. This statement is true because most of the time buyers are persuaded by ads for certain products.

    Read More

  • What We Are To Advertising James Twitchell Analysis

    491 Words  | 1 Pages

    “What We are to Advertisers” by James B. Twitchell is a short article that emphasize how advertisement attracts audience magically. From the quote, “ Mass production means mass marketing, and mass marketing means the creation of mass stereotypes” James points out of how the world appear to be. The advertisers seems to be psychologically abuse to the public for them to be successful in their industry. Base on the way the society act, dress and thinks, we fantasize something ridiculous and only our imagination can only make it close to a reality. With that in mind, the industry of advertisements will immediately think of a way to try and sell their product to us.

    Read More

  • Of the People, By the People, For the People

    1186 Words  | 3 Pages

    Schmidt, Steffen W., Mack C. Shelly II, Barbara A. Bardes. American Government and Politics Today: 2010-2011 Brief Edition. Boston: Wadsworth, Cengage Learning, 2011

    Read More

  • The Use Of Rhetoric In Advertising

    742 Words  | 2 Pages

    Advertisements are everywhere in the world today. It seems as if no one can go more than ten feet without seeing an advertisement. Seeing so many advertisements on television, on the internet, and on billboards, people never think anything of the advertisements. Besides being annoying, people just see how the company is trying to sell their product. Advertisements are just one example of a use of a unique type of language called rhetoric. Learning about rhetoric changes the view on advertisements and even the rest of the world. For example, advertisements are no longer just a billboard or a commercial; the advertisements are more complex than that. Learning about rhetoric gave me a new view on the influence advertisements or art has on me.

    Read More

  • How Power Corrupts in Macbeth

    2635 Words  | 6 Pages

    Domhoff, G. W. (1990). The power elite and the state: How policy Is made in America. Hawthorne, NY: Aldine de Gruyter.

    Read More

  • Relation Between Advertising and Our Consumer Culture

    2541 Words  | 6 Pages

    Zyman, S. and Brott, A. (2002). The End of Advertising As We Know It, Hoboken, NJ: John Wiley, Page 9, Page 10, Page 19

    Read More

  • The Evolution of Advertising

    1076 Words  | 3 Pages

    Advertising techniques have changed and along with it, the impact they have on each individual’s mind. While there are some similarities between the different kinds of advertisements we see today, there are also many differences. Advertising has also become more unethical than it was in, let’s say, the 50s. Not all advertisements are brainless; there are a few that are even creative and fun and just pull the target audience in by entertaining them while selling them a product.

    Read More

  • The Power of Advertising

    1367 Words  | 3 Pages

    Advertising has been defined as the most powerful, persuasive, and manipulative tool that firms have to control consumers all over the world. It is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Its impacts created on the society throughout the years has been amazing, especially in this technology age. Influencing people’s habits, creating false needs, distorting the values and priorities of our society with sexism and feminism, advertising has become a poison snake ready to hunt his prey. However, on the other hand, advertising has had a positive effect as a help of the economy and society.

    Read More

More about The Evolution of Advertisment in The Persuaders

Open Document