Essay On Euphemism

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Review of the related Literature
In this chapter, the researcher discusses the following topics: definition of euphemism, the concept of death in Jordanian Arabic, death rituals in Jordan, the importance of death euphemism, euphemism and related expressions, from euphemism to dysphemism, and previous studies.

2.1. Definition of Euphemism.

Euphemisms are generally defined in terms of the substitution of words, phrases or expressions that may upset or suggest something unpleasant to the receiver using some acceptable and less offensive expressions instead. It's a polite and decent way used by people to talk about ill-mannered and embarrassing topics such as: death, body parts and even expressing love in front of others. For example, the use of (passed away ) in English and the use of [ɂintagala ɂila raħmatillahi taʕala] ( He transferred to the mercy of Allah) in Arabic instead of the word [ mata ] "died".

Many linguists have made some attempts to define the word euphemism from different perspectives.

Allan and Burridge (1991, p. 11) provide a definition which goes along the following lines:

"A euphemism is used as an alternative to a dispreferred expression, in order to avoid possible loss of face: either one’s own face or, through giving offense, that of the audience, or of some third party."

Cruse ( 2006, p. 57 ) defines euphemism as "an expression that refers to something that people hesitate to mention lest it cause offence, but which lessens the offensiveness by referring indirectly in some way."

According to Crown (1976) ( cited in NOman, F. 2013), "Similar meanings are found for euphemisms in Arabic with the Arabic root (luṭf) and its derivative (laṭa:fah) which are “to be kind, friendly, thin, f...

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...ves and friends of the deceased.

2.5. Euphemism and related expressions
Allan and Burridge (2006, p. 29) create the collective term X-phemism to refer to the union set of euphemisms, dysphemisms and orthophemisms :

1- Euphemisms a milder or more positive expression used to replace a negative or unpleasant one. (A positive expression replaces a negative one).
2- Dysphemism is replacing a neutral or positive expression with a negative or unpleasant one. (A negative expression replaces a positive one). Kováčová (2013, p. 16) claims that speakers use dysphemisms when they talk about something they disapprove of and wish to humiliate and offend.

3- Orthophemism is a term they have coined in order to account for direct or neutral expressions that are not sweet-sounding, evasive or overly polite (euphemistic), nor harsh, blunt or offensive (dysphemistic).

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