the simpsons

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The Simpsons is an American animated television program that premiered in 1989, and the show created by Matt Groening is the longest running scripted TV show in history. In its 25 years, the show has been translated, dubbed, and broadcasted in many nations and languages, and its worldwide popularity is immense. The Simpsons satirizes the American dream and the concept of identity that we as Americans share, and our tendency towards conspicuous consumption and influence by corporate powers. Yet, the biggest reason for its popularity globally is the ability for it to be localized using the huge cast of minor characters.
The Simpsons made its American debut on December 17, 1989 and is now in its 25th season on the network Fox, and has become a worldwide sensation. The Simpsons is a cultural phenomenon, its characters are household names and its syndication and globalization are unlike any other television show in history. Yet, one of the most noteworthy parts of The Simpsons globalization is the show’s satire of American society and culture, but also how it becomes so popular and relatable in other countries of the world.
The Simpsons satirizes the idealized image of the nuclear family, as depicted and popularized in the sitcoms of the 1950’s and 1960’s. The Simpsons are presented as a “typical” working class American family, they eat the food you do, watch TV, and often struggle with money. Homer is the blue-collar father, who at first glance seems lazy beyond his work, but clumsily loves his family. Marge is the hard working and optimistic housewife, constantly struggling with the feeling that she has wasted her potential starting a family, and loves her children and husband. Most discussed is their ten year old son Bart, is m...

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... pop culture. They were looking to limit foreign programming, especially that emphasizing the English language and immodest dress and inappropriate words. In surveys conducted it was shown that eighty percent of Chinese children preferred foreign cartoons to domestic animation. All of these reasons show the effect that foreign programming, more specifically American television shows; have on the foreign markets that they enter.
Overall, beyond its huge success in the United States, The Simpsons is able to be successful in countries across the world because of the ability for it to be localized using the main characters as well as the huge cast of minor that play roles in plot development and the lives of the Simpson family. The Simpsons is able to move beyond the constraints of its satirizing of American society and critique the cultures where it is exported to.

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