Retail Nation Summary

1034 Words3 Pages

The development of department stores in Canada gave way to a new modern era of Canadian society. Through the development of mass retail in 1890 and 1940, Canada experienced a spur in the retail industry as large stores such as Eaton’s, Simpson’s and HBC emerged. Donica Belisle's book “Retail Nation: Department Stores and the Making of Modern Canada”, is useful to understand the expansion of the retail industry as it examines department stores activities along with the responses of consumers, employees, governments and critics to gain insights on the evolution of consumer capitalism in Canada through a feminist perspective. In this essay, I will give a brief summary of the book as well as a review based on my opinions of the book and author. …show more content…

Departments stores in Canada emerged late compared to Britain, France and the United States however, they grew quickly, and even surpassed large global retail stores in terms of sales and size. The top three department stores: Eaton's, Simpson's and HBC monopolized Canada's retail market, differentiating themselves from international competitors. They were able to capture the market through innovative ideas such as mail-order catalogues and various branch stores. Retailers promoted consumerism as normal and portrayed Canada as a ‘consumer nation’ (58). Department stores attempted to construct themselves as Canadian institutions. Canada's department stores had a considerable influence on Canadian economic, social, and cultural life. They helped define modern Canadian society as consumerist, middle-class and white …show more content…

Women made up a large proportion of the consumer market for department stores. It suggested that there was a gendered division of labour. Department stores provided leisure, which attracted women as consumers. Some women enjoyed their shopping experience whereas others found it irritating. Moreover, some felt alienated due to class inequality and racial prejudice. Also, there was a significant quantity of women working for department stores. Department stores were one of the first employers to hire women for service jobs (158). Nonetheless, the work environments were not perfect, women faced several obstacles such as gender and racial discrimination. Although they were able to acquire entry-level jobs, they were limited to just that. Women were oppressed by the glass ceiling and for the most part, men obtained managerial positions. They also faced sexual objectification. However, some women took it upon themselves to improve their working conditions and did so through the government and protests. There willingness to challenge these limitations paved way for numerous working women

Open Document