Zappos Essay

Zappos is very popular with its 100 percent satisfaction guaranteed 365 days return policy. Zappos encourages customers to order a number of product they want and customers can return the items that is not satisfied with the product. Although it is difficult for small company to apply this, but most customers want the aptitude to send back the items that is not satisfied in a reasonable amount of time. It is good to have a return policy in a company. The advantage to have return policy is that it can increase more customer to purchase more product with the company and it can build customer loyalty. Because it is 100 percent guaranteed 365 return policy, so every customer will like to purchase product that the company have the return policy and also it has free refund for it. A clear return policy will gives consumers to have a feeling of security which means it feel safe and trustworthy for the product and will continue to purchase it for another time. If they never provide this guarantee, then the customer will often become distrustful and avoid to purchase the product due to there is no return policy if they get the wrong items.

Besides that, it is good because it gets the return as the aptitude to sustain customer relationships and customer

Most of the industry merchandise return rate is 35 percent of the return product that will return to customer, but Zappos manage to return 50 percent of the product to the most profitable customer of what they purchase. The higher return percentage that customer receive are the most profitable because they have experience before of Zappos customer service and return policy, which build loyalty to the company. Zappos customer are likely to purchase more often and to spend more on each product. Zappos policy is winning all over the shoppers with its return policy that have helped to bring in high profit margins on many of its