Zajonc Feeling And Thinking Analysis

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In the article, Feeling and Thinking, the author, Zajonc, discusses how affective judgments may be fairly independent cognitive operations. He uses experimental evidence to display how affective discriminations can happen without the presence of recognition memory. Furthermore, Zajonc acknowledges that before he is able to like something he must have knowledge on the object and have the ability to identify discriminant features. Zajonc also discusses two forms of the unconscious process. The first form “emerges where behavior is entirely under the influence of affective factors without the participation of cognitive processes” (Zajonc, 1980). The second form of the unconscious process is a highly overlearned, therefore automated, sequences of information processing. In …show more content…

Although Lazarus, similarly to Zajonc, believes that emotion and cognition are two separate processes, Lazarus thinks the belief is outdated. While Zajonc belief that emotion and cognition are two separate processes that can still be used for further work in the field. Also, Zajonc supports the idea that “emotion occurs very early in an encounter, perhaps even at the outset, cognitive processes, which take time to unfold, cannot be essential to emotion” (Lazarus, 1981), while Lazarus supports the belief that emotion does emotion does not flow from cognitive processes. Zajonc’s article is more convincing than Lazarus’s article because Zajonc uses better persuasive techniques. He also presents his evidence with graphs and experimental data. On the other hand, Lazarus repeatedly says Zajonc’s research is wrong and mine is right, and he fails to present actual evidence on his beliefs or why Zajonc ideas are not correct. Also, his paper was harder to read than Zajonc’s paper because of the diction he used in his paper. Overcall, Zajonc’s paper seems to be more credible and persuasive than Lazarus’s

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