Youtube's Impact On The Music Industry

The problem is that copyright law hasn’t caught up with the way the music industry has been. The music business has never been completely united on any industry change, and digital platforms and streaming services are no exception. There is a new generation of artists who are not being treated or compensated fairly. It’s imperative for companies that generate enormous revenues to support musicians and artists who have made the platform what it is today.

Few industries understand the need to evolve more than music. In less than half a lifetime, we went from mind-numbingly slow dial-up to being tapped into the Internet constantly, across a variety of devices and mediums. Record companies can't spend money to promote records anymore. The traditional means of reaching consumers and making money are done. Musicians needed to reinvent themselves. Today, consumers

According to those who oppose the service, YouTube is slowly killing the music industry. It is anti-artist and anti-copyright they claim. Meanwhile, every major artists has a channel on YouTube and wouldn’t dream of releasing a new record without YouTube involved in its launch. Those in the “old” music industry want to keep things the way they always were, nailing down copyright in every way possible. Yet around them a “new” business is emerging who see YouTube as a facilitator of a creative renaissance. The YouTube platform is place where you can get instant feedback on songs or works in progress, as well as have a global reach. The advertising business model is based on consumption. Traditionally it has been the label that has sat between the artist and the audience, and their business model has revolved around the acquisition and exploitation of sound recording rights. With its expansive reach and helpful data, YouTube is more powerful than radio – which the music industry still sees as the kingmaker for