Dynamic changes in consumers’ needs and preferences had led to a long history of technological innovation and developments. Among these developments, mobile phone devices have had one of the fastest household adoption rates of any technology in the world’s modern history (Comer and Wikle, 2008). Since the start of the 21st century, smartphones started becoming widespread. From 2012 onwards, most of these phones began having high-speed mobile broadband 4G LTE, motion sensors, mobile payment and many more functions. As a mobile phone built on a mobile operating system, smartphones have more advanced computing capability and connectivity than feature phones. As humans become increasingly reliant on technology today, most smartphone producers would …show more content…
Since most smartphones are equipped with their various appearance, functions and advanced technologies, it really depends on what the consumer wants. As such, we see how new brands normally try to follow after certain existing brands’ quality trends to ensure that first impression alone does not kick them out of the league. If they do not fulfil even the most basic of functions and features, no one would consider buying the brand. By establishing an image that can confirm their position in the market, these brands can then consider other factors such as advertising and unique features that would differentiate them from existing …show more content…
It does not rely so much on advertisement. Instead, it makes use of social media and comments from consumers to push out its brand (Karam, 2016). Also, Xiaomi only sells its products via online stores and has no offline stores. The success of the phone brand via such methods is probably not so convincing, but it still proved to be a unique form of marketing that saved a lot of costs. Xiaomi’s method of selling and “advertising” has allowed it to make use of its low price winning factor efficiently, which led to the brand’s sustainability. Furthermore, its method of exploiting the online community is a clever one (shown
Many people in today’s society rely on technology to help us with our daily lives and help us stay connected to family, friends, and other people. The advancements in today’s cell phone technology is very complex and made to be efficient for their owners, allowing them to surf the net and IM message people instantly. Cellphones in particular have developed very fast in the past 15 years. From my childhood, cell phones have evolved from the old school Nokia bricks that allowed texts, calls, and simple graphic games, to todays I-Phones that have higher computable capabilities than some computers. In the United States alone, there is an estimated population of around 297 million people, and 197 million people are subscribed to cell phone companies (Starr). With so many people in today’s society with so much power and opportunity in the palm of their hands, we shouldn’t forget that “With great power comes great responsibility” –Voltaire.
Mobile is the first order priority device for access because people are connecting with others, finding entertainment, and doing business—all with smart phones. The prices of mobile phones are never over $1,000 in today’s world. They are affordable and accessible. As the result of the changes the worldwide and national business environment has undergone, people own 1-2 cell phones on average. However, the mobile markets in US seems to have been saturated.
Have you heard about Xiaomi? Xiaomi is a Chinese technology company, and it was founded in April 6, 2010 by entrepreneur Lei Jun. He became one of the China’s top 20 richest person with net worth US$ 9.1 billion after four years that Xiaomi was founded(Olson, 2014). Therefore, Xiaomi was expending very rapidly. Up to now, the company produced smartphone hardware, software, and internet services as well as accessories. Xiaomi not only hires Chinese technical talents, but also recruit international talents. For example, it hires smart and talented people who worked for Google, Microsoft, Motorola, Yahoo and other successful technology companies around the globe before. Xiao has over 8,000 employees, mainly in mainland China, Malaysia, and Singapore, and is expanding to other countries such as India, Indonesia, the Philippines and Brazil. In 2014, more than 60 million smartphones were sold worldwide, and Xiaomi earned $12 billion revenue as a result. Xiaomi becomes the third largest smartphone producer in the world currently. In addition, after Xiaomi successfully secured $1.1 billion investment with a company valuation of $45 billion, it has achieved the status of the most valuable technology start-up in the world
Every company should give higher value compared to other companies, so that consumers will choose that company. Customer value is an obligation of a company to know about the customer’s viewpoint about what they need and make sure that they could get it from buying the company’s product (Woodruff, 2001). As a company, Xiaomi accentuate customer value, as they want to give satisfying benefits with a low cost. It was mentioned by Michael Kan (2014), one of Xiaomi’s handphone “… the Mi 3, has the features you would expect from a high-end phone. It has an Nvidia quad-core 1.8GHz processor, a 5-inch 1,920 by 1,080 pixel screen, and a 13-megapixel rear camera, all fitted together in a metal casing.” with a low price, which is USD$327 for the 16GB and USD$408 for the 64GB (“Xiaomi Mi3 gets,” 2014). Xiaomi did not lower their product quality to get great income, they prefer to lower their costs. Further, they will not lower their quality because it can lessen their customer, and it is a hard thing to get their customers back. As Xiaomi’s vice president, Barra declared that to lower their cost, most of Xiaomi products are sell through their own e-commerce platform (“How Xiaomi Relies,” 2014). It is an innovative and creative thing Xiaomi did that is rarely thought by other companies. However, research shows that most of the internet users did not enjoy online shopping, since there were many consideration for buying things online (Teo et al., 2014). It is not easy for customers to trust online shopping because there were errors. Despite that, Xiaomi was able to gain their customers trust to shop their products online because they have shown it from their loyalty to the customers that they will be responsible of any errors from the products and service. In addition, to earn big income, Xiaomi decided to publish not much products in a year. It was mentioned that Xiaomi “…
Cell phone manufacturers and service providers are at the core of the cell phone industry. These corporations are integral from their research and development endeavors to interactions with the consumer and the marketing of new products. The companies that control such factors of cellular phones are very numerous, so it is difficult to address all the cell phone manufacturers and service providers. However, we have focused largely on only the most significant cellular companies namely in the U.S. marketplace, although many have global ties. Collectively, companies around the world have the same goals in mind – to create desirable cutting-edge technology and to increase consumer satisfaction with hopes of generating sales, and thus profits.
Xiaomi sells handsets mainly through e-commerce websites, which cuts costs and helps lower the selling price.
Technology has become a huge part of everyday life, and people seem to have one great debate and are fighting over which is the best phone, iPhone or Android. The Apple iPhone is a cellular smartphone that was created and is maintained by Apple Inc. Android is another type of smartphone that is accessible to consumers, but the operating system is powered by Google and many different companies produce Android devices. The different operating systems and interfaces have created a long and carried out debate to which was superior. iPhone is the better phone and there are many reasons as to why it is superior to its rival, Android. The iPhone’s sleek and beautiful design has users’ hands fondling the device and never putting it down. The operating system is very distinct, but is straightforward with its functionality. People who purchase the iPhone believe that they have received their money’s worth and more when owning and iPhone. The iPhone is better than Android when compared because of the beautiful design and attractive display, the operating system and its functionality, and the device’s personal worth is definitely worth the money spent to own one.
Xiaomi Inc., headquartered in Beijing, China, is a privately owned electronics company that designs, develops, and sells smart phones, mobile apps, and other technology products. It was co-founded by eight partners (Lei Jun (CEO), Lin Bin...
Further supporting materials/specific details: the main focus of each cellphone ad now days is focused on showcasing the different improvements that their products bring to the table, such innovations could include: HD pictures and video recording , extensive storage, and high processing power. As it is noticed, some of the previous examples offer only hardware improvements, this is due to the fact that most of the applications in terms of software could be downloaded from different sites such as the “Appstore”, or “Google play”, and be supported in whichever platform the user
Smartphones are the needs for someone, and fantasies for others. It will let you dive into the world of technical comfort and loads of enjoyment. But, the most vital factor that worries us is the budget. It is often very hard to find a smartphone with desired functions within our affordable budget. The following list will certainly help you to find a smartphone that meets all your needs within the price you are willing to pay:
Despite the short amount of time since the introduction of the smartphone, the rapid development of the software and technology has had a tremendous effect on the everyday life in society today. The concept of communicating through a telephone was developed in the 1870s. Devices to transmit speech electrically were designed by Elisha Gray and Alexander Graham Bell, but Bell's design was patented first. On March 10, 1876, Alexander Graham Bell achieved one of his greatest successes in the making of the telephone. This brought upon a major change in communication and gave leeway to the improvement of the telephone in the days to come (Bellis, 2013b). During the 20th century there were many innovations regarding the telephone. In 1973, the first call from a portable phone was made Martin Cooper, who was a Motorola researcher and executive at the time. Since its inception, the advancement of cell phones has been exponential (Bellis, 2013a). As a result, cell phones have changed how society works in today's world. Many people lack the insight of how cell phones, or in this case, smart phones, affect the people that use them. So the question is, how is the evolution of smart phones impacting our society?
Since 2008, the smartphone, a device that combines a normal cell phone with a computer, typically offering Internet access, data storage, e-mail capability, etc. all in your hand was deemed as ground-breaking technology and created one of the largest and most competitive markets in terms of technology to date. Their increased popularity continued to grow and today, it is very hard to encounter someone without a smartphone. These devices allow people to disconnect from reality and grant them access to the world as a whole. People use these devices to manage their daily routine, dictating what they should do and when they should do it.
In today’s world the vast majority of the population owns a cell phone. Cell phones are a huge part of people’s everyday lives. Since the 1940’s when mobile phones became available for automobiles, phone companies have made huge strides in making mobile phones more efficient, much smaller, and more available for anyone to use. There was a time where only people of wealth had these types of mobile phones. Now people from all social classes own a cell phone. They are extremely convenient and have the ability to do just about anything you can think of. There is an “app” for everything. You can make phone calls, text message, surf the web, pay your bills, read books, catch up on social media, and even listen to you music all from one small handheld device. Cell phones play a huge role in today’s economy. Businesses such as AT&T, Verizon, and Sprint have become huge public corporations with large stakes in the stock market. Between these companies among several other phone companies they have created millions of jobs and opportunities. Cell phone companies have now created what are known as “smart phones”. These phones are typically slim and sleek and have countless versatile abilities. However, cell phones have not always been so “smart” or small for that matter.
The year is 2014, the markets are changing constantly, and they always have to meet the needs of new consumers as well as old consumers. Mobile telephones have been in the retail and wholesale business for quite some time, and are only evolving from here on out. There are things that these cell phones can bring us that are major benefits in our everyday lives. Cell phones bring us maps, radios, address books, and even flashlights now. Cell phones have taken shape from a huge portable device to a more convenient thin device that can fit in your pocket. With time in any consumer market, the consumer adapts to the technology that makes their life easier. The constant innovation of cell phones has led us to smart phones, and these smart phones are capable of putting certain businesses out of the market. Businesses that engineered PDAs in the past were met with challenges because smart phones are able to match their productivity. Land lines have become useless since everyone can afford a mobile device now. Listening to music has also switched from a traditional CD Player/MP3 Player to an everyday smart phone.
In society, the amount of smartphone companies that exist now compared to in the 1900s has increased dramatically. This is due to the tremendous advancement in technology and education – the learning steps to be an entrepreneur and opening a company. As the years have gone by, there has been a greater demand for smart phones. This as a result, prompted other big companies to enter into the smartphone market. As more companies enter the smart phone market, it becomes even more competitive. However; the smartphone industry is difficult to enter as there are many barriers set up by existing companies such as patents, better Research and Development, and brand loyalty. There are few sellers in the smartphone industry, and so, each company holds