One of the worst restaurants you can possibly eat at is McDonald’s. McDonald’s is one of the most popular fast food restaurant throughout the country. It is very popular in America but, since it is spreading out, Europe is becoming very familiar to this fast food chained restaurant. I have to say, one of the worst things about McDonald’s is when they forget or mess up on your order. (They Always Get Your Order Wrong.” They Always Get Your Order Wrong: Worst Things About McDonald's | TheTopTens®, www.thetoptens.com/worst-things-about-mcdonalds/they-always-1110812.asp.) This is one of the most common things that I have experienced. Everybody has at least experienced this problem. I remember in high school; a lot of people would mention it. Even …show more content…
I believe this issue is mainly in America. One of my closest friends went to Australia for a vacation. She told me the McDonald’s food isn’t poor quality at all over there. The food was actually what you see on TV. Although, like I mentioned, we mainly have this issue in America. One of the things people joke about McDonald’s is how their ice cream machine is broken. Chances are, it is very hard to find a McDonald’s that doesn’t have a broken-down ice cream machine. McDonald’s is known for being a “fast food” restaurant. Yet, they always take a while to deliver the food. You would think everything they own is frozen, so why on earth do they take so long to deliver the food? This problem is even worse when going to the drive-thru. Going to McDonald’s generally means getting ready to put up with rude workers. They always seem to be in such a bad mood. Yet, that doesn’t mean they have to be rude to their customers. Usually, people would want to be treated with kindness including when it comes to ordering food. Unfortunately, McDonald workers fail to meet this requirement. McDonald’s has been around quite a while. I believe it is one of the first fast food restaurants in
What is typically imagined when entering any establishment is that the experience should be seamless. That is, from the moment you enter until the moment you leave you don’t have a single feeling that anything at all has gone wrong; your goods or service was delivered in an efficient and effective manner. A fast food restaurant, coffee shop, or grocery would need to implement procedures that leave an impression on their customers, as interaction with them is brief. I went to Jason’s deli at around 5:00 p.m. on a Thursday however they were not busy. I have never been to this establishment before so I was not familiar with the procedures in place to process the customers.
The McDonald 's Corporation has franchised restaurants in 118 different countries totaling over 35,000 restaurant locations. Chances are you will find a McDonald 's anywhere you go in the world. People like convenience. Being able to grab a quick bite on your way to work or when driving across country is the idea that Ray Kroc cashed in on when he agreed to franchise out the McDonald brothers hamburger stand. Many locations come with a drive thru option. Adding this convenience allowed McDonald 's to better serve their customers who may be disabled, have a car load of kids that would take a lot of time to unload out of a car, or even to be able to service the business executive who is late getting to work but needed a quick bite to eat or a cup of coffee. In addition, many McDonald’s locations sport a children’s play place. By having such a structure, McDonald 's provides a service to the parents of children of having something to keep the children busy while the parents order, wait, and consume their meals. This falls under the Utilitarian ethical principle as it creates more good than harm. McDonald 's provides a service to their customers by having multiple convenient locations, distractions for children, and providing cheap tasty meals for
Fast Food Nation, by Eric Schlosser, is a stark and unrelenting look into the fast food industry that has ingrained itself in not only American culture, but in many cultures around the world. There is almost no place on earth that the golden arches has not entered. Aside from Antarctica, there is a McDonalds on every continent, and the number of countries that have fast food restaurants is growing on a daily basis. Schlosser describes in detail what happens behind the scenes, before the hamburger and fries come wrapped in environmentally safe paper and are consumed by millions of people daily.
In Fast Food Nation, Schlosser goes beyond the facts that left many people’s eye wide opened. Throughout the book, Schlosser discusses several different topics including food-borne disease, near global obesity, animal abuse, political corruption, worksite danger. The book explains the origin of the all issues and how they have affected the American society in a certain way. This book started out by introducing the Cheyenne Mountain Air Force Station beside the Colorado Springs, one of the fastest growing metropolitan economies in America. This part presents the whole book of facts on fast food industry. It talks about how Americans spend more money on fast food than any other personal consumption. To promote mass production and profits, industries like MacDonald, keep their labor and materials costs low. Average US worker get the lowest income paid by fast food restaurants, and these franchise chains produces about 90% of the nation’s new jobs. In the first chapter, he interviewed Carl N. Karcher, one of the fast food industry’s leade...
Everyone has heard of McDonald’s, but where did this familiar name come from? When people think of American food, it is not uncommon for two golden arches to appear in their minds. This story began with two brothers Dick and Mac McDonald who owned and ran a small restaurant in San Bernardino, California during the 1940s. In 1954 a man named Ray Kroc came across these two brothers while selling multi-mixers and was impressed with the business they were running. The menu was compact, listing options for only a few burgers, fries and beverages, but the restaurant was effective in its operation. Ray Kroc pitched the idea of spreading McDonald’s restaurants across the United States and in 1955 he founded the McDonald’s Corporation. By 1960 he bought the exclusive rights to the name. Kroc was able to expand substantially on this small business so that by 1958 McDonald’s sold its 100 millionth hamburger. (“McDonald’s.com”)
Consumer Reports “Fast Food: Four Big Names Lose” Aug 2011 779-789 written In the report, “Fast Food: Four Big Names Lose”, the author points out many reasons why people chose fast food and why they dislike it. Fast food has many good points and bad points just as any type of restaurant, critics will be critics. Each topic mentioned in the report has pros and cons, from “Diners want better food” (pg 780) to “Summon your willpower” (pg 789).
the speed of the service. Employees usually take only one order at a time. They
A franchisee, an affiliate, or the corporation operates a McDonald’s restaurant. Thus, McDonald's Corporation revenues come from the rent, royalties, and fees paid by the franchisees or sales in company-operated restaurants. According to Yahoo Finance report, McDonald's Corporation had annual revenues of $27.5 billion, and profits of $5.5 billion (McDonald’s 2014). McDonald’s primarily sells hamburgers, cheeseburgers, chicken snacks, french fries, breakfast items, soft drinks, milkshakes, and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, fish, wraps, smoothies, and fruit. Their food caters to all age groups, and they have a special menu known as “happy meal” that is targeting children.
As employees are usually the first point of contact for customers, McDonald’s recognises that it is important to fully train their employees in good customer service. McDonald’s creates a customer friendly atmosphere.
From the viewpoint of the customer, McDonalds has a good and confident tone, they consider the taste of food, cashiers; attitude toward clients, the cleanness of venue, the number of mistakes made by cashiers, and other measures to assess the quality of the McDonalds’ burgers. (Slack, Chambers &Johnston, 2003)
These two restaurants do not compete for the same customers. McDonald's is located just off the interstate, so many of their patrons are not local residents. Another reason is that they are universally known. Fox's is further away from the interstate. Aside from the over-the-road truck drivers who know the area, most of the Diner's customers are local residents. As well as targeting different customers from Fox's Diner, McDonald's also places more emphasis on speed. McDonald's makes job specialization an integral part of their operation. They crank meals out on an assembly line. They use computers to take orders, automatic timers to assist in cooking, and radio headsets to communicate. Even the color scheme used by McDonald's promotes speed. Studies show that loud colors like red and yellow increase customer turnover. With the exception of handling money, tasks are shared by the staff at the diner and there isn't anything high-tech about the operation.
McDonalds believe that good customer service is the responsibility of everybody in the company. Every employee has a part to play in providing with a service with best practise found anywhere in the trade.
McDonald’s was the first company to try to export America’s fast food and changes in eating habits to other nations. McDonald’s has over
McDonalds should focus greatly on building good customer relationship and uphold customer retention. This is done by allocating time and budget in improving their resources and making changes that actually cater to their customers’ needs and comfort.