Advertisement Analysis The two advertisements the Men's Health and Women's Health both from April 2018 are the two magazines I decided to analyze in this paper. The reason why I chose them was because they are both associated with the appeal of sex and gender and the appeal of perfect body types. With the two magazines side by side, I am able to make the comparisons of how the men's magazine treats men's body over the women's body. I have also chosen these magazines to discuss the promotion masculinity on the Men's Health magazine and the promotion of femininity in the Women's Health. The magazines included both gender groups who wanted to blend into the perfect group which everyone is in and feel they are a part of society whether the …show more content…
The woman talked about she was very happy her losing all her weight and feels more energetic and she can accomplish anything she has done. This advertisement uses sex appeal because it makes women worry about their own bodies and wanting to attract males. This is also important because they do not want to hear men calling them fat, chubby, or any other types of slurs that would deprive women of who they are. This advertisement is also important to women because they wanted to feel perfect and have the perfect body to feel more confident, and be apart of society and being judged based on the way she looks and how much she weighs. This also appeals back to men because they are more attractive to those that have the perfect body than women who do not have perfect bodies. As a society, we judge and approve the ideal way what women should look like by using a drug to cut down her weight, instead of just leaving her body just the way it is. Women now are so concerned about others would think of them and that she has to take the weight loss supplements to become the stereotypical average or normal woman. That is why this advertisement is affiliated with sex in the first
Jessica Simpson’s weight watchers advertisement depicts a woman’s woman. By using a celebrity with many accomplishments, the ad shows that even incredible women can benefit from using this product. The ad starts out with Jessica Simpson mentioning that she has had two children and that she loves her body no matter what, but that even then she likes her body better now (after using weight watchers’ diet). Though most women cannot relate to her as a celebrity, many can relate to her as a mother, and even more can relate to wanting to feel thinner which in our society is equated to being attractive. Jessica Simpson says that she loves her body, but then says that she does like her slimmer shape, and sort of suggest to the viewer feel like their
Behind a mirage of various ads promising "Lose weight" and "control," advertisers have hidden meanings to lure the female customer. Keeping this in mind I found an ad that goes along with exactly Bordo's perspective, which is the idea that women are expected to pass up second helpings, eat small portion, and not be tempted to binge. The ad is a young woman holding a chocolate bar that is supposed to be a meal-replacement energy bar, with a small bite taken from the side.
The truth is “these ads portray women who have a weight way below average, and have no imperfections” (Karyn p.1). Many ads are airbrushed to give the models the look of being flawless, which many women and girls do not realize. Since that look is “virtually impossible to achieve” many dancers will develop an eating disorder feeling that “it is their only road to achieving this goal” of being thin (Karyn p.1). When thinking about it, the whole point of a commercial is essentially to sell happiness. If selling happiness is the goal and the use of models is prevalent in the commercial, then it can be concluded that the only way to achieve happiness is to be just like the commercial by having the product being advertised and looking like the person advertising it.
It guilt’s women and enforces unfair body expectations on them, while shaming those who cannot meet them. “Messages abound telling women that they are not good enough or beautiful enough, encouraging us to constantly change ourselves, often through the use of various products and practices.” [2] (Pg. 232) In this advertisement we
For as long as advertisements have been around, advertisers have been manipulating consumers into purchasing their products without their knowledge. Steve Craig sheds light on the underlying motives and agendas behind ads in “Men’s Men and Women’s Women”. Living in a patriarchal society makes women victim to strict beauty standards that can seemingly only be cured with the advertisers’ products. Due to women’s vulnerability against their appearance, advertisers prey on their insecurities to increase their sales. Protein World and Sensa advertise products that strike women's biggest insecurity: their weight. Steve Craig confirms in his article that women are compelled to purchase products that claim to increase their attractiveness. The two
People magazine pulls the attraction of females from teens to middle-aged women. This type of magazine contains information about celebrities and their lives. For this ad of Hydroxycut, it seems to be targeted to women. In this ad, “Jennifer used the key ingredients in Pro clinical Hydroxycut with diet and exercise and was remunerated. People in twelve to eight-week studies using key ingredients and a calorie-reduced diet lost 20.94 lbs. and 16.50 lbs” (159). This seems to be targeted to women because men are usually the ones to go to the gym way more and woman tend to take the easy way out. In the advertisement only a female is presented and no males. With no males being presented its main focus is on
In the essay “Beauty (Re)discovers the Male Body,” author and philosopher Susan Bordo discusses the history and current state of male representation in advertisements. While using her feminist background, Bordo compares and contrasts the aspects of how men and women are portrayed in the public eye. She claims that there has been a paradigm shift the media with the theory that not just women are being objectified in the public eye, but also men too. Since the mid-1970s, with the introduction of Calvin Klein commercials, men have started to become more dehumanized and regarded as sex symbols. In a similar fashion to how Bordo describes gender, race plays a similar role in the media. People of all different ethnicities and cultures are being categorized into an oversimplified and usually unfair image by the media over basic characteristics.
The portrayals of men in advertising began shifting towards a focus on sexual appeal in the 1980s, which is around the same that women in advertising were making this shift as well. According to Amy-Chinn, advertisements from 1985 conveyed the message that “men no longer just looked, they were also to be looked at” as seen in advertisements with men who were stripped down to their briefs (2). Additionally, advertisements like these were influencing society to view the male body “as an objectified commodity” (Mager and Helgeson 240). This shows how advertisements made an impact on societal views towards gender roles by portraying men as sex objects, similarly to women. By showcasing men and women in little clothing and provocative poses, advertisements influenced society to perceive men and women with more sexual
To sum up, it is often said that advertising is shaping women gender identity, and some have been argued that the statement is true, because of the higher amount of sexual references of women that advertisement show and the damages that occur on women’s personality and the public negative opinions of those women. As well, the negative effects that those kinds of advertisements cause to young generations and make them feel like they should simulate such things and are proud of what they are doing because famous actors are posting their pictures that way. Others deem this case as a personal freedom and absolutely unrelated to shaping women gender identity. On the contrast, they believe that, those sorts of advertisements are seriously teaching women how to stay healthy and be attractive, so they might have self-satisfaction after all.
It is shocking how many discourses a 30 second advertisement can produce. Many people will see this advertisement differently to the way I have perceived it. But I still think that it is quite clear how much of a stereotypical view this advertisement is portraying. It has succeeded in attracting many customers and has helped sell a lot of the product. It is producing this kind of fear among women about old age that aging isn’t a good thing, once they are 30 they need to start looking after their face because they are getting old. Women need to totally make sure that they always look young or that is it, their life is over. Media does a very good job at portraying this.
The objectification of women is a huge issue in society and is often led by advertising. However, many men still believe that the adverts depicting women in a sexual and often passive posture are not very offensive, but rather very funny or sexy. However, how would they feel if it were their daughter or sister being advertised throughout the world as a sexual object? The Tiger Beer advertisement shown in the appendix is a clear example of the objectification of women in advertising. The Tiger Beer advert was made to appeal to men from the age of 20 to 60.
An article by Christina N Baker, Images of Women’s Sexuality in Advertisements: A content Analysis of Black And White Oriented Women’s and Men’s Magazine emphasizes on how women’s are portrayed in media such as advertisements and Magazine. The author analyzes how media has a huge impact in our society today; as a result, it has an influence on race and gender role between men and women.
They have used many different tactics and hidden meanings to get this ad across when their main concern is to make the ad appealing to the ordinary woman. A woman who is always in search of the perfect body, and the great memories of her high school years. Works Cited "Diet Coke Advertisement" Southern Living, August 1998. 28
The media favors one women's body type; the tall blonde with perfect, tan skin and long, beautiful hair. Because the images of women in advertisements are unattainable, it keeps them purchasing new products in their quest to be like the models they see (Moore). The actual women in these advertisements can't even match up to the
The first adverse effect of weight loss advertising is that it gives an illusion to women that being thin means beauty. The slimming companies recruit many beautiful celebrities to be the spokespersons. They post the photos before and after having treatment of those celebrities. Then, they made a comparison of those photos and exaggerated the beauty of after losing weight. In this case, women who are satisfied about their body initially may lose their confidence when comparing to those celebrities. They may find themselves imperfect and would consider the need of having those treatments. In fact, being thin is beautiful is partly correct only. It cannot apply to all females...