William Eggleston At Moma 1976 Analysis

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An Exhibition Analysis of the Theme of “Normality” in the Color Photo Innovations of “William Eggleston at MoMA 1976”

This exhibition analysis will define the theme of “normalcy” that arises in the innovative use of color photography presented in “William Eggleston at MoMA 1976.” Eggleston (1976) defines the important use of color photography to challenge the black and white dominance of the medium in the 1970s. MoMA exhibited Eggleston’s work in 1976 to show the importance of minimalism and normalcy that is part of the everyday life of Southerners in these photos. Eggleston’s pictures of people in Memphis, Tennessee bring forth a sense of privacy and normal everyday poses in these photos, which suggests a balance between formlessness and …show more content…

The white walls of the museum served to contrast the dark, almost chiaroscuro lighting of Eggelston's work within a color perspective. This approach allowed the viewer to become aware of a new type of photography, which allowed very little superfluous additions to the presentation of the photos. More so, the white walls allowed the everyday scenes that Eggleston captured as his subjects to be seen for what they were: non-institutionalized compositions and subject presentation as a form of high art (Elligot 164). This individual show defined the importance of Eggleston’s work as a pioneering new art form, which included a new technological advances and approaches to color photography as an art form. Szarkowski defined this type of art as being a promising ne way to remove color photography as a type of tacky, commercial medium that was used in the mass media. Eggleston’s art was presented in the show as being a high art version of “normalcy’ that took away the gaudy use of color photography of magazines, billboards, and other methods of using color in …show more content…

In the mid-1970s, color photography has been viewed as something for commercial purposes, yet Eggleston and Szarkowski had singlehandedly changed this historical view. Therefore, the dominance of black and white photography had been challenged in New York galleries, especially with the unique and powerfully controlled aesthetic that Eggleston brought to the color medium. Eggleston became a powerful pioneer due to this exhibition, which reveals the multi-varied aspects of the color medium in photography that made him a historical figure in this art

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