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Advantages & disadvantages of downward communication
Why is downward communication more prevalent
Advantages & disadvantages of downward communication
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Communication is an integral part of working in the business environment. Individuals communicate various pieces of information to internal and external business stakeholders.The design of an organization should provide for communication in four in distinct directions: downward, upward, horizontal, and diagonal. But we have only discuss about downward communication and upward communication, where downward communication is more prevalent than upward communication in organization. Communication can flow vertically or laterally. The vertical dimension can be further divided into downward and upward direction. Downward communication is more prevalent because in this type of communication, we have to give orders and instructions to our sub-ordinates. So we have to explain each and every step that is going to help in work. But in upward communication they sub-ordinates do not have to give instructions their head. In this case, the downward communication is a communication that flows from one of level a group or organization to a lower level is downward communication. When we think of managers communicating with employees, the downward pattern is the one we are usually thinking of. The most common forms of downward communication are job description, memos and e-mails from the CEO, policy statements, hiring and operating procedures, manuals and company publication. It is used by group leaders and managers to assign goals, provide job instructions, inform employees of policies and procedures, point out problem that need attention and offer feedback about performance. In many organizations, downward communication is often incomplete, inadequate, and inaccurate, as evidenced in the often-heard statement among organization members that “we ... ... middle of paper ... ... communication is most prevalent than upward communication because many disadvantages that have at upward communication. We can see differentiate upward communication from downward communication. Where upward communication is compatibility in systems terms refers to the compatibility on an existing version of a software or hardware with the newer and most of the times more powerful updated versions. For example, a program that runs on an Intel 386 microprocessor, also runs on a Pentium, is upward compatible. This is quite an advantage as is obvious, whereas the reverse is downward compatibility. Works Cited Ivancevich, John, Knopaske, Robert, Matteson, Michael, Organizational Behaviour and Management (10 edition (January 30, 2013). New York, NY: McGraw-Hill/Irwin Stephen P. Robbins, Organizational Behaviour in Southern of Africa (Second Edition,2009).
Robbins , Stephen P. and Judge, Timothy, A. Organizational Behavior. Upper Saddle River, New Jersey. Prentice Hall. Pearson Custom Publishing. 2008 Print
Langton, Nancy, Stephen Robbins, and Timothy Judge.Organizational Behaviour: Concepts, Controversies, Applications. Fifth Canadian Edition. Toronto: Pearson Canada, 2009. 141, 574-84. Print.
Robbins, S. P., & Judge, T. A. (2007). Organizational Behavior (12th ed.). Upper Saddle River, New Jersey, United States of America: Pearson Prentise Hall.
Kroger’s formal communication structure or flow utilized within the chain of command defined by the organizations CEO uses the three formal channels and types of information that is conveyed in a downward, upward, and horizontal communication style. This is used by the top CEO, Rodney McMullen, in a downward style through the numerous chains of command, finally reaching all the way to the various store brands and store level management. Downward communication, comes from the top CEO level and is communicated down through the chains of command. An example of how culture has influenced Kroger’s downward communication can be seen in the use of videos posted by Kroger’s CEO. Upward communication is when messages come from the subordinate levels to higher in the organization’s management pyramid (Daft, 2012, p.579-580). An example of an upward and downward communication tool can also be seen on Kroger’s intranet in the form of a company blog.
Robbins, S. P. & Judge, T. A. (2009). Organizational behavior (custom ed.). Upper Saddle River, NJ: Prentice-Hall.
McShane, Steven L.; Von-Glinow, Mary Ann: Organizational Behavior 6th Ed. Copyright 2013. McGraw-Hill Irwin. New York, NY.
Communication is the process of conveying information to each another using words, actions, or by writing the information down to be read by another person. Communication is something that most people do at some point each day, and is an important part of life especially in a working environment. “The concept of communication is an essential part of every profession, and it is required to foster and maintain healthy relationships”( Jasmine, 2009, para. 1).
Promote communication within an organization vertically and horizontally while balancing various management and operational elements;
Robbins, Stephen P., and Tim Judge. Essentials of Organizational Behavior. Upper Saddle River, NJ: Prentice Hall, 2010. Print.
McShane, S.L., Olekalns, M. & Travaglione, A. 2013, Organizational Behavior: Emerging Knowledge, Global Insights 4th ed., McGraw-Hill, Sydney.
Ivancevich, J., Konopaske, R. & Matteson, M. (2011). Organizational Behavior and Management. NewYork, NY: McGraw Hill.
Organizations depend on communication for very nearly every part of their operation. From directing touchy discussions between two people to immediately scattering discriminating data over a mass crowd and actually enlisting new clients, various built and rising channels permit organizations to help. Communication tools in modern technological era are the first need of business organizations. Being the part of business, these tools are leaving an immense effect on workplace environment. Business activities have become very convenient and easy with introduction of modern communication tools. Business communication has become child’s play with the inventions of electronic tools for exchanging ideas. These sorts of electronic specialized systems for descending correspondence or upward and sideways correspondence beat the impediments of routines for correspondence 50 years back. They give strategies for worldwide correspondence that are moment wi...
Robbins, S. P. and Judge, T. A. (2007) Organizational Behaviour. 12th Edition. USA: Pearson Education International Press.
designers to recommend the correct machines, processes and procedures. Thus,horizontal and vertical communication should be encouraged throughout the length and breadth of the organization. This ensures easy flow of information.
When working at Borders Books as an assistant manager I experienced a lot of downward communication. The president, vice president, top-level managers, etc. would communicate a decision to my general manager. My general manager would then communicate that decision to the assistant managers, which I am one of. Our job would be to install this communicated decision to all of the employees. If the decision was communicated well, this form of communication worked well, if not it did not.