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Comparative study about soft drinks
Soft drinks industry philippines essay
Comparative study about soft drinks
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INTRODUCTION
In the 21st century, cold drinks or other may say, “soft drinks” are habitually consumed. Soft drinks are practically everywhere. Everyone is fond of soft drinks as an alternative to water as a means of thirst quenching. Manufacturers of different “soft drinks” offer a variety of flavors from sodas to fruit flavors. Who will ignore these drinks especially if they offer chilled? In the Philippines, children who cannot afford meals usually buy junk foods and soft drinks as an alternative.
Soft drinks have turn into so much part of modern living, especially to the youth. It particularly appeals to the next generation who drinks soft drinks in replace of water. The high consumption of soft drink is accredited to the characteristic
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Glucose is a monosaccharide with formula C6H12O6. It occurs in Free in the ripen grapes in bones and also in many sweet fruits. It is also present in human blood to the extent of about 0.1%. Sucrose is one of the most useful disaccharides in our daily life. It is widely distributed in nature in juices, seeds and also in flowers of many plants. The main source of sucrose is sugar cane juice which contain 15-20 % sucrose and sugar beet which has about 10-17 % sucrose. The molecular formula of sucrose is C12H22O11. It is produced by a mixture of glucose and fructose. It is non-reducing in nature whereas glucose is reducing. Soft drinks are a bit acidic in nature and their acidity can be measured by finding their pH value. The pH values also depend upon the acidic contents such as citric acid and phosphoric acid.These drinks are readily consumed on daily bases especially when undergoing tedious activities. Also, with the relatively affordable prices, they are highly consumed during leisure and relaxation outings and serve the general public in …show more content…
Beverages containing significant amounts of sugars stimulate the pancreas, boosting insulin levels and removing the body from its natural fat burning state. They are also linked to obesity, kidney and liver damage, elevated blood pressure, teeth erosion, and stomach problems. Due to this, the Department of Education (DepEd) reminded school canteens that selling unhealthy snacks and carbonated drinks are strictly prohibited in all public elementary and secondary schools nationwide. According to the DepEd Order No. 08 series of 2007 or the “Revised Implementing Guidelines on the Operation and Management of School Canteens in Public Elementary and Secondary Schools,” states that only “nutrient-rich foods and fortified food products labeled rich in protein, energy, vitamins and minerals shall be sold in school canteens” and that the “sale of carbonated drinks, sugar-based synthetic or artificially flavored juices, junk foods and any food product that may be detrimental to the child’s health” is prohibited. Also the Department of Health (DOH), on the other hand, has recommended public school canteens to go through a “canteen makeover” to ensure that only nutritious foods are offered to students.
Despite the outmost intent of the Department of Education (DepEd) and Department of Health (DOH)thru our school canteens to serve the best food and drinks possible. Still, I believed that
From the review of U.S Census on the size of the market segment to which the marketing campaign of Dr. Thunder would target, it has been found that the marketing campaign would target around 3 million Americans. Over the past 10 years, it has been noticed that the target market segment has grown for about 7.7% (United States Census Bureau, 2013). Moreover, the target segment would expand by another 8.9% in the coming ten years. Upon understanding the dynamics of soft drink industry in USA, it is found that the following three factors have an impact on the consumer behavior of this industry:
Introduction: The children obesity epidemic is still present today, and the growing love of fast food is fueling it. Students are not being taught good nutrition and are paying the price. With fast food restaurants appearing in more areas, one place they have remained is on high schools campuses. Having fast food on campuses has its benefits such as fast and cheap food and it can be easily accessed. The negative aspect of having fast food on high school campuses is how much is being consumed. The students are not getting the right nutrition to fuel their minds for the school work. Students need to have proper nutrition to carry on throughout the day and preform to the best of their ability.
The soft drink industry in the United States is a highly profitably, but competitive market. In 2000 alone, consumers on average drank 53 gallons of soft drinks per person a year. There are three major companies that hold the majority of sales in the carbonated soft drink industry in the United States. They are the Coca Cola Company with 44.1% market share, followed by The Pepsi-Cola Company with 31.4% market share, and Dr. Pepper/Seven Up, Inc. with 14.7% market share. Each company respectively has numerous brands that it sales. These top brands account for almost 73% of soft drink sales in the United States. Dr. Pepper/Seven Up, Inc. owns two of the top ten brands sold. Colas are the dominant flavor in the U.S carbonated soft drink industry; however, popularity for flavored soft drinks has grown in recent years. The changing demographics of the U.S population have been an important factor in the growing popularity of these flavored soft drinks. The possible impact of this factor will be addressed later in the case.
We see that energy drinks and sport drinks are used more frequently in young adults. Advertisement market to young individual to influence them to buy their products. Example, in a Powerade commercial you will see a man out on the basketball court running up and, down the court sweating and chugging a Powerade. This commercial put in the mind of young men that cool men play sports and drink Powerade. To fit into the image that was marketed to the young men you see many young men drinking Powerade and playing sports so, that they can be more like the cool man that was shown on the advertisement. We also see that brands like Red Bull and Monster sponsor NASCAR, Big Truck races, and Dirt bike races. These people who take in these activities are role models to many young adults. With sponsorship from energy drinks you will see many fans consuming the product. Energy drink and sport drink brands target people as consumers and, find ways to make money from
You are out for a quiet lunch with your family, the waitress walks over and your 6 year old child asks for a lemonade with their lunch. Sure, you think one glass of soft drink won’t hurt right? Wrong. That one, seemingly innocent glass of lemonade contains a whopping 6 teaspoons of sugar. I doubt that you would let your child eat 6 teaspoons of sugar from a bowl, so why would you allow them to consume it in the form of a sugary soft drink? Sugar is highly addictive, can cause cancer and is causing childhood obesity. The proliferation of sugar in society is causing widespread problems like obesity, type 2 diabetes, cancers, tooth decay and acid wear. Additionally, Rethink Sugary Drink claims that one can of soft drink a day can lead to an annual
Consumption of soft drinks has an impact on childhood obesity. According to France Ellisle from France’s Institute of Health and Medical Research, there is a direct connection between weight gain and sugar. The average adolescent is consuming about fifteen to twenty teaspoons of sugar daily. (Scott, 2) Along with the sugar children are eating more and more fast food. The sit down dinner has come to an end. In most families both parents work fulltime leaving little time to prepare healthy meals. Parents look for food that is quick, cheap and satisfies the child. The problem with fast food is that has very little nutritious value and is often high in fat and salt content, with a good measure of preservative thrown in....
The regulations passed by the Healthy, Hunger-Free Kids Act make it harder than ever for schools to provide adequate nutrition to students by having such rigorous guidelines. While some schools have had no issue following guidelines, not every school is able to source viable food while staying in budget. It is vital that cafeterias are able to successfully meet guidelines, but it is also important that they provide food that students will eagerly consume as well as help them become better students.
Schools with enormous food courts where students can buy meals and drinks from commonly known franchises, such as McDonalds and Coca-Cola, are the schools with the most health problems. Fast-food franchises are showing up everywhere, but do these businesses belong in high schools? No! Schools are here to enlighten students for life after school. If high schools promote bad eating habits by placing fast-food franchises in their cafeterias, then how can students eat right and healthy beyond high school.
Research shows that school lunches are highly concentrated in salt, sugar, and unsaturated fat. Elementary, middle and high schools are over populated with vending machines, school stores and snack bars (Snelling). It is not uncommon for a student
Williamson, D. A., Han, H., Johnson, W. D., Martin, C. K., & Newton, R. L. (2013). Modification of the school cafeteria environment can impact childhood nutrition. Results from the Wise Mind and LA Health studies. Appetite, 61, 77–84. doi:10.1016/j.appet.2012.11.002
American Soft Drink and the Company That Makes It. 3rd ed. New York: Basic, 2013.
The lack of health standards for lunches and other foods in schools are a leading cause of obesity in children. According to studies, children who eat school lunches consume forty more calories each day compared to those who bring their own lunches (Schanzenbach 703). Elizabeth Jackson, a medical doctor at the University of Michigan Health System, reported that children who eat school lunches are over two times more likely to eat fattier foods and more sugary drinks (“Children”). In the past decades, the government has attempted to develop effective lunch programs that limit the intake of unhealthy foods that children eat. The 1995 policy, “School Meals Initiative for Healthy Children,” required school lunches to meet one-third of the recommended number of calories, protein, and certain vitamins and minerals (Schanzenbach 686). Although this policy has been put into place, the government has not enforced it well enough. According to a recent study, only six percent of U.S. schoo...
Throughout the United States, concern of rising health issues is a popular topic. Over a progression of many years, American fast food chains and junk food companies have risen as a common means for food replacing homemade family meals. This quick and easy habit of buying cheaply made and sold foods that lack real nutritional value has been reason for increasing health issues. This habit is seen in children just the same as adults. Children eat the quickest meal with the most sugar and fat (among other unhealthy ingredients). This habit needs to be broken to take better care of the children today. Children are eating snack cakes and other junk foods at school instead of the breakfast/lunch that is offered causing bad habits and a poor diet. The children of America are suffering from the effects of malnutrition and yet, society does not help them to better understand or give higher grade options for them to choose from. Therefore, junk food should not be allowed in schools as it imposes health risks on children, lacks requirements for the nutrition contained in them, and without offering them, children would learn many morals/lessons.
Soft drinks are popular worldwide taking up 25% of the beverage market. Nearly two hundred countries enjoy these drinks. These drinks consist of carbonated water, flavoring, and lots of sugar.
There are a variety of beverages available to us today with a wide range of differences, some are flavored, carbonated, low calorie, energy boosters, and just plain water. When it comes down to carbonated drinks there are two major rivalry soda companies dominating the market. Coca Cola and Pepsi are two well know cola distributors with very credible history, but the question still remains one is America’s favorite? With the ongoing competition between Coca-Cola and Pepsi, each company is incorporating new strategies for marketing and advertising there brands. When comparing an advertisement from each of the companies, we will review how they appeal to consumers.