What Is Brunswik Lens?

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Many research papers have investigated capital market reactions to corporate earnings announcements. When a company announces its earnings for the year (or half year), what is the impact on the share prices. And these studies are referred to as event studies. Event studies examines the impact on the share prices around the time when accounting or earnings information are released. However, the challenging part to it is to ensure that there are no other events happening around the same time which may also have an impact on the share price. (Deegan, 2014)
Modern finance theory has proved that there is a relationship between accounting earnings and share prices, the study has proven that the higher the expected future earnings, the higher the …show more content…

It suggested that people use information cues to make decisions about future events. The issue of how and whether information cues are used in decision making is very important to accounting professions. The model was being used as an analytical framework and the basis for most judgement studies: prediction and evaluation (Slideshare.net) In 1970, Paul and Virgil found that earnings and sales information were always obtained by financial analysts to predict financial returns on particular shares. This investigation was further agreed by Mear and Firth in 1987. Furthermore, there was also studies on addressing whether decision makers will make different decisions if relevant information are provided with the within the financial statements. A loan officer can make different judgments about an entity’s ability to repay a loan depending on if the accounting professions include footnote that provides details on liability account on the statement. Another disclosure issues that Stallman (1969) found that providing information about industry segments can reduce decision maker’s reliance on past share prices when they make choices to select particular securities. Therefore, knowing what and how information will be used by readers will help the accounting professions to determine what and how to present relevant information in a financial report, and this will …show more content…

There are three main heuristics that are often employed in decision making. The first one is Representativeness: People’s judgement will be determined by similarities. The bias for this implication is that individuals typically ignore the base rate of the population and source reliability, and it often overstates the number of cases categorised together. The second one is Availability: it asses the probability judgement of an event which can easily come to mind. For example, the probability might be overstated on a plane crash as a result of remembering a number of highly publicised crashes events. In addition, Moser (1989) found that assessments on the probability of a company’s future earnings would influenced by the order of the information provided to the subject. The third one is Anchoring and Adjustment: the probability judgements regarding the occurrence of events. Studies have found that auditors will place more weight on the evidence received most

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