What Is Atari's Failure?

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Chief among Atari's biggest failures, the port release of the widely popular Pac-Man on the Atari 2600, and the movie-based E.T. The Extra-Terrestrial, these two games are among the most disappointing games of all time, and are among the biggest flops in video game history. Pac-Man was a smash hit in the arcades, and, after Atari acquired the rights to publish home versions of Namco's arcade games in the late 1970's, the company set its sights on the arcade game, attempting to cash in on Pac-Man's popularity. Believing that the port would be simple – as the game's popularity was attributed to its gameplay, rather than its visuals – despite the large technical difference between the Atari 2600 and arcade cabinet (with the 2600 having a processor …show more content…

Atari, wanting to capitalize on the 1981 holiday season, decided to ship the prototype as-is, resulting in what we know as the Atari 2600 Pac-Man port. While the game went on to become the best-selling title for the Atari 2600, having sold 7 million units, it was critically received by consumers, as the game just barely resembled the arcade classic. Additionally, Atari severely overestimated how well the title would sell, having produced more copies of the game (12 million) than there were consoles (10 million), assuming the game's popularity would prompt consumers who didn't own the system to go out and buy …show more content…

As a result of this, the game – while initially met with commercial success – went on to become a failure in every aspect a video game can be; Atari CEO Ray Kassar stated that between 3.5 and 4 million (of the 5 million total) copies of the game were sent back to Atari, all of which were either unsold or returned copies. The game was so poorly-received, many people cited the game as being “unplayable”, and following the return of unsold and returned games to Atari, the company dumped – among other games – thousands of unsold copies of the games in the now infamous New Mexico landfill, and filled it with

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