What Are The Effects Of The Economic Recession On NASCAR

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The economic recession was very difficult for NASCAR. Attendance at racing events deceased and sponsors left because of their own financial concerns. The biggest sponsorship hit came from the major U.S. automakers. Facing bankruptcy they could no longer afford to funnel in huge sponsorship dollars for NASCAR racing teams (Thomaselli, 2008). 75% of most racing team’s budget comes from sponsorship dollars. Over 70% of the teams drive a vehicle made a U.S. automaker which makes uncertainty around future competitiveness a concern. The recession had a big effect on NASCAR fans as well. Race cars fans could no longer afford the $91 ticket price for NASCAR events (Ferrell & Hartline, 2014). They are did not have as much discretionary spending to

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