What Are Sigmund Freud's Contributions To Society

Sigmund Freud has made significant contributions to society. His ideals about how society both functions and interacts have shaped the world in implicit and explicit ways. His theories were passed on to his nephew, Bernie Bernays, which then made them a reality. His ideas also resonate with the observations of other theorists, such as Marcuse. The film “The Century of the Self” put the ways we are unwillingly controlled into perspective. Consumerism has masked itself in all aspects of our lives to manipulate the individual, control masses, and suppress individuality. The ideals that shape the world today are largely based on the theory that individuals have dangerous repressed sexual desires. Along with that, the individual represses these emotions in order to function in society and fit in. Freud was one to distance

Consumerism has grown quickly and effectively. It has become so integrated into our modern world that it is no longer singled out. Individuals revolve their life around material objects and repeatedly fall for commercials urging them to purchase unnecessary objects. This system was spearheaded by Bernays. All of our consumer needs are tailored to ensure they are overly fulfilled. A simple task such as going grocery shopping, has been micromanaged by companies; they can pay for product placement. Holiday shopping, sales, blowout events, etc. are all ways to trick the individual into the consumer spiral. Commercials and advertisements find ways to appeal to our so called repressions and bring out our craving to obtain that object. The film explained that most things are attributed to sexual desire, so an example is a perfume commercial with an oversexualized ideal of a woman or man. (The Century of the Self) The economy is only one of the ways we are limited. Freud’s ideas have worked both on an individual level and on a larger