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Pros of non unionized
Brand awareness
The importance of preventing unionizing
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➢ Low Price: WestJet Airline is the high value company among the competitors, who offers great deals. One of the main strength of WestJet Airlines is lowest airfare - it gives a competitive advantage and it helps make feel of value for money among the passengers.
➢ Strong Brand Image: WestJet Airline has strong brand image in Canada as offering a safe, customer focused and enjoyable air travel. For example WestJet Christmas Miracle 2015 , WestJet Airline surprises flyers with their gifts wishes ( many of the passengers burst into tears ), earning worldwide praise, it also inspired some Facebook and Twitter users to declare they want to work for the company, the video has well exceeded currently more than 44 million viewers (Redrup, 2013).
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Economic research shows that non-unionized workers having less wages than unionized workers, no doubt it helps WestJet to maintain their name as a low cost carrier and also it helps lowering staff costs. Another blessing is that there are no calls for strike by employees.
➢ Customers are guests (king): In WestJet they call their customers like guest, it is true that in service industry customers are like kings for eg: - in the hotel industry they treat customers like kings, there is no doubt on calling passengers as guests which makes their service more better and also it makes the feel of an extra comfort and safety among the passengers.
➢ New and Fuel efficient flights: WestJet Airlines is operating Next-Generation Boeing 737 and Bombardier Q400. It is one of the best fuel-efficient aircraft currently available. “Since the very beginning, the Boeing 737 helped play a role in WestJet’s growth and success” said Brad McMullen, Vice-President of North America
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To satisfy and maintain the higher class passengers it is necessary to have good standard first class or business class. In case of WestJet they give an option called “plus”, instead of first class which is also limited, it gives some extra leg space and limited comfort. Passenger’s Comfort in “plus” option seating is not worth the price which they tag on it, seats are small compared with Air Canada, Plus option promise that seats are upgraded. But it is not worth as what company says. In a way it is a loss for company as there are people who are willing to pay high value for comfort but WestJet doesn’t offer such comfort
According to our chapter, the Service Value Model has six components that focus on customer value. The quality of JetBlue flights is a perception based on the expectation that the customers have before they actually try out the service. The comfortable leather seats along with the discount price, for example, are a perception that the customer has towards this airline, but value is created when the customer expectation is exceeded. Another component adding value to JetBlue is Intrinsic Attributes. This airline chooses its supplementary service very carefully; as mentioned earlier the full service meals are eliminated, how...
Mason, K. J. (2001). "Marketing low-cost airline services to business travellers." Journal of Air Transport Management 7(2): 103-109.
More than 37 years ago, Rollin King and Herb Kelleher got together and decided to start a different kind of airline. They began with one simple notion: If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn sure they have a good time doing it, people will fly your airline. And you know what? They were right. What began as a small Texas airline has grown to become one of the largest airlines in America. Today, Southwest Airlines flies over 104 million passengers a year to 64 great cities all across the country, and we do it more than 3,400 times a day.
Is change going to keep Qantas in the air, or force them to the ground?
JetBlue's management has numerous years of airline industry experience. The team members have catered to customers, they've been customers, and they have extensive backgrounds on what it takes to be successful in the industry.
“Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable.” William Pollard’s, a 20th century physicist, words show us the power of being proactive, and igniting change to strengthen a company’s productive climate (Sellers, Boone, Harper, 2011). Acme Airlines flight attendants lacked incentive to improve the quality of their work, as a result of distrustful management and overall frustration within the company. Acme took successful steps to rebuild their FA program into a more relationship oriented work environment. Through an understanding of effective leadership, we will use the
EasyJet’s provision of low cost flights and it basis of “the earlier you book the ticket, the less you pay“ gives it opportunity to target its customers. EasyJet also provides a number of aircrafts in various airports thus easily accessibility of their services; this acts as it drivers in the market control and competitive advantage. It also has the advantage of providing other services such as car hiring, internet services and restaurants (Saleem, 2010). The ‘Europe by easy jet’ established a resounding brand positioning that is effective across all the main markets and enhanced visits to easyJet.com. EasyJet targets the consumers through various channels that help them to reduce marketing cost per sales. In 2001, EasyJet launched ‘easy Jet mobile app” which was downloaded by over six million people which accounted for 5% of overall sales. Mobile boarding cards are available through the app and make it easy for cust...
...ry long and successful history in the airlines industry, which makes it one of the leading airlines in the world. Also, it provides the most comfortable flights and services to its costumers and employees, which makes it unique.
In the airline industry, Southwest Airlines is considered a true innovator. By shaking up the rules of flying and improving upon inefficient industry norms, Southwest has quickly grown by leaps and bounds. From the very start, Southwest Airlines' goals were to make a profit, achieve job security for every employee, and make flying affordable for more people (Southwest,2007). Southwest has not strayed from these goals. It does not buy huge aircrafts, fly international routes or try to go head to head with the major carriers; and thanks to a great planning, Southwest airlines has become the most successful airline company in the U.S., if not the world.
For years, Southwest Airlines has been experiencing stable costs, low fares and traffic stimulation. However, the latest changes in the marketplace (See Exhibit 1: SWOT Analysis), including the higher energy costs and the entrance of new low fare/cost carriers are threatening the future of the airline. As a result, LUV needs to decide whether or not to acquire the slots and gates from the bankrupt ATA Airlines at LaGuardia (LGA) terminal in New York City (NYC) in order to expand its capabilities.
The Southwest Airlines company and its culture is one that is often cited in today 's business classes. The airline is widely known to be “different” compared to many of its competitors, a result of its founding values and strong corporate culture. This culture developed early in Southwest’s history and was deeply entrenched due to the competitiveness of the airline industry, as well as due to some of the pressures experienced as a result regulatory issues and stiff competition.
Southwest Airlines strategy of focusing on short haul passenger and providing rates as low as one third of their competitors, they have seen tremendous growth in the last decade. Market share for top city pairs on Southwest's schedule has reached 80% to 85%. Maintaining the largest fleet of 737's in the world and utilizing point-to-point versus the hub-and-spoke method of connection philosophy allowed Southwest to provide their service to more people at a lower cost. By putting the employee first, Southwest has found the key to success in the airline business. A happy worker is a more productive one as well as a better service provider. Southwest will continue to reserve their growth in the future by entering select markets only after careful market research.
to major airports but later it went down as PE try to grow faster and
Airline of choice: Remain the top choice for international flights for premium customers as well a...
In a dysfunctional time for the airline industry, most airlines, especially major carriers, are adapting the concept of "doing less with more." One low-cost carrier, JetBlue, is changing the domestic aviation landscape in this regard and is defying the odds. Here is a company that has examined each marketing mix elements carefully, has adapted them to its customer’s needs, and is succeeding because of this approach.