Wendy's Essay

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Fuddruckers differentiate itself from the Wendy’s and McDonalds by highlighting their drive to create the world’s greatest hamburger. They emphasize their use of fresh, not frozen all American beef and unlike their competitors, their hamburger buns made from scratch in the restaurants bakery to give their guests that fresh from the over test. They also offer a toppings bar where guests can customize their burger. Their target market is foodies and families. For foodies, the menu offers a wide variety of choices, including “exotics” such as elk, buffalo, and Kobe burgers. For families with young children on a budget, they offer a $5.59 kids’ menu. The exterior of the Succasunna, NJ location is painted in red giving the building a cheerful and fun look. The interior is decorated with neon signs, sports jersey, and pictures of …show more content…

Wendy’s target market are consumers who want fresh, quality fast food, but in a more upscale atmosphere. Their offers a variety of burgers, wraps, and salads, and kids’ meals on the menu. Wendy’s does not have children’s’ play areas in their restaurant. In recent years, Wendy’s has renovated their restaurants both inside and out to a more streamline, modern, contemporary look. Some of the interior features include fireplaces, lounge chairs, and flat-screen TVs. The Wendy’s website features one ad with their “Fresh, never frozen beef unlike some other guys” slogan and another ad informing consumers that Dave’s Double is the official hamburger of the National Collegiate Athletic Association. Wendy’s main goal is to give their customers a great experience. They want their customers to feel appreciated, valued, and welcome. Each of their customers is their most important customer and their goal is to treat them as

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