Abstract
The purpose of this essay is to discuss Walt Disney World Company and its corporate ethics. The investor relations, philanthropy, and environmental contributions of the company will be discussed in order to scale the integrity and social responsibility of the well-known company. Introduction
Business ethics is highly stressed within today’s corporate world. Most businesses are implementing more strategies to create a healthy and ethical work environment. For large companies, like Walt Disney World, maintaining transparency with investors, customers, and the general public is of the essence. Walt Disney World Company uploads earnings reports, shareholder forms, donation guidelines, conservation news, and lists its board of directors/committee
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Disney takes philanthropic action by monetary donation and volunteerism. “In 2014, Disney gave $315.7 million to nonprofit organizations helping kids, families, and communities in need through charitable cash giving, in-kind and product contributions, and public service announcements.” (Philanthropy, 2016) In the past year, it also “donated 23.1 million books to schools and children.” ((Philanthropy, 2016) The media has given the company attention whenever it makes multi-million dollar donations like it did to UNCF and Feeding America. Facebook, Instagram, and Twitter posts provide the publicity necessary to maintain a positive image. In addition, Disney encourages both its employees and families across the nation to do volunteering work through the Disney “Voluntears” challenge and through service programs like the Disney Hospital Care Package program and Friends for Change. The current company goal is to “contribute more than five million hours of employee community service by 2020.” (Philanthropy, 2016) Because of the millions of actions and linked groups across the world, the possibility of achievement is …show more content…
The goal of eco-friendly organizations is to decrease total contribution to global warming. Disney is no different. “Since 2014, (Disney) successfully reduced net emissions by 31%.” (Environment, 2016) As for the water theme parks, Disney plans to develop “conservation plans for new sites” to be eco-friendly and backs them with policies like the paper, Disney merchandise bag, and healthy cleaning policies. Because the nature of the company is to cater to children, the park has set-ups that encourage recycling. Outside of the physical site, “the Disney conservation fund projection has helped protect more than 400 species, including elephants, butterflies, and coral reefs, through its annual conservation grants.” (Environment, 2016) The grants awarded to different groups help to spread the monetary resources needed to run community environmental projects. On top of this, those who have received a grant through Disney can be nominated for their work and rewarded with the title of “Disney Conservation Hero” – a method to encourage continued
Among the many things that individuals enjoy doing with their families, visiting amusement parks is at the top of the list. Sea World is a multi-billion dollar chain of marine animal parks, aquariums, and animal theme parks. (Wikipedia) When people are watching the rehearsed performances that the animals and the trainers do, the animals and the trainers seem to be happy. Witnessing the interaction between the animals and the trainers can remind individuals of the beauty of nature and it serves as entertainment.
Going to every length to meet and exceed the expectations of their guests, Disney has one common purpose, which is to make people happy. If the common purpose and company standards are not taken farther than just merely a statement, they will do very little for the good of the company.
Disney is the epitome of children’s entertainment. Disney serves as one of the largest sources of
The Disney Organisation which was first created by Walt Elias Disney on October 16th 1923, is perhaps one of the most powerful and prominent corporations in the world. Disney is best known for all their motion pictures which are aimed at a family audience, in recent years Disney collaborated with Pixar to develop further within the motion/ animation industry. According to Forbes.com Disney is ‘number eleven on The World’s Most Valuable Brands’ list. And is worth an estimated 179.5 billion dollars. The Disney Corporation is constantly putting a spin on well-known fairy tales and folk tales, whilst also creating new and innovative stories such as Frozen which is one of the largest grossing Disney films to date. From Snow White and the Seven Dwarfs to Frozen Disney’s films have become iconic and have had an influence on society by creating the ideals of good winning over bad and
The Walt Disney Company is a highly diversified media and entertainment company that has been growing by leaps and bounds since its inception in the late 1920’s. In the past few decades, The Walt Disney Company has expanded into numerous markets and diversified its business greatly. The company states that their corporate strategy is targeted at creating high-quality family content, exploiting technological innovations to make entertainment experiences more memorable, and expanding internationally. Upon studying the happenings of the company throughout the years, it is easy to see that the company is executing this strategy well through numerous strategic moves in the industry.
The Walt Disney Company is a multi-billion dollar enterprise that controls and maintains vast interests in various multimedia companies in the United States and around the world. What started as a simple love for children’s entertainment of a sample cartoonist soon became a revolutionary icon in the world of entertainment and business.
What exactly does Disney do? Disney applies technology to the Florida area. Technology has allowed for hundreds of acres of Florida land to be safely destroyed by means of controlled burning. With the help of technology, Disney has transported lonely zoo animals and put them in their “original” surroundings once again. Technology uprooted pieces of Africa to better care for African anim...
Philanthropy plays a huge part in the success of Best Buy Co., Inc. During 1994, The Best Buy Children's Foundation was founded (FAQ). The foundation offers support to communities by way of contributions to several organizations found nationwide. This support strengthens communities by integrating interactive technology into everyday experiences. All of the programs funded by the Best Buy Children’s Foundation are easily accessible to students. These programs also provide social services and disaster relief support in connection with non-profit organizations like the Red Cross and United Way. They also offer and support community volunteerism. Best Buy Children's Foundation also has a scholarship, which offers scholarships to students who have exceptional academic achievement and outstanding community service. Annually more than $2 million in scholarships are granted to over 1,300 students. The scholarships are evenly disbursed in each U.S. Congressional District and the District of Columbia. Three students who will be ...
The Disney corporation is easily the greatest empire of entertainment in the world thanks to the creator Walt Disney and his brother. Disney’s influence has been great within culture and society and I learned how much of an influence Disney has had through our course this semester. This influence is reflected and broadcasted through the many works and readings that we examined in class. The articles gave me new knowledge about Disney that I was previously unaware of.
What many people don’t know is that Mickey Mouse wasn’t always a good influence to not only children but to many others also. Over the years Mickey Mouse has evolved into an icon that is worthy of children’s attention and their parents’ money. Through the use of movies, television shows, video games, theme parks and merchandise Mickey Mouse affects most children’s lives every day even if it isn’t noticeable. Mickey Mouse has also given rise to many big movie productions and sales. While being educational Mickey Mouse also entertains children and teaches them a lesson that children enjoy and find fun. Not only does Mickey Mouse have educational purposes he also tries to form a Utopia environment for all families that use and watch Mickey’s products.
The Walt Disney Company’s organizational culture, or “the basic pattern of shared assumptions, values, and beliefs considered the correct way of thinking about and acting on problems and opportunities facing the organization” (University, 2002, p. 448) is shown in part by their in-depth employee education, their manufacturers’ code of conduct and their environmental commitment.
Not only did Disney remain conservative with regard to the overall capital structure (see Exhibit 5 in case) but
The entertainment industry holds the immense potential for growth and development. The industry is constantly evolving and Walt Disney emerge as a global leader and recognized as the world’s second largest media conglomerate in the terms of revenue after Comcast. The Walt Disney Company is a multinational entertainment conglomerate headquartered at California, United States. The company integrated its products into five target segments are as follows: (1) Media Networks (2) Parks and Resorts (3) Walt Disney Studios (4) Disney Consumer Products (5) Disney Interactive. The company has strong diversified product portfolios and generate high returns and revenues from all the target segments but the media networks contributes
The Walt Disney Company, or more commonly known as Disney, is an American corporation headquartered in the Walt Disney Studios, Burbank, California. Disney (DIS) is the largest operator of theme parks and resorts and largest media conglomerate, reported total revenue of $11.58 billion, a 4% raise from the previous year in its third-quarter results. Most of its revenue is generated from the media network segment and the park and resort segment. Disney's strategies mainly focus on generating the best creative content possible along with innovation and utilizing the latest technology. (Seekingalpha.com, 2014)
The company that I choose to explore is The Walt Disney Company. Walt Disney started the Disney Brothers studio in 1926, after years of working as a cartoonist. I selected this company due to the fact I am a fan of their products and services. Disney produced some of my favorite films like Aladdin, Hook and The Lion King. After I visited their website, I discovered that Disney owns multiple media outlets, in such areas as film, Internet, music, broadcasting, publishing and recreation. According to Disney’s “The mission of The Walt Disney Company is to be the one of the world’s leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, service and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world”. The Disney brand is doing exactly what their mission states.