Walmart's Stakeholders Paper

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Key stakeholders of Wal-Mart consist of store associates, customers, and suppliers. Wal-Mart values their stakeholders and sees them as an outlet to becoming a more sustainable company. Stakeholder engagement is done on a continual basis, both internally and externally. Wal-Mart commits to engaging, listening, and partnering with all their stakeholders in order to save its customers money so that they can live better (Wal-Mart Store, Inc., 2015). They have several stakeholder forums including sustainable value networks, my sustainability plan, and multistakeholder collaborations. Community stakeholders admire Wal-Mart’s efforts in getting to know the community in order to better serve them. Consumers favor convenient and affordable places …show more content…

Through Wal-Mart’s use of information systems that can instantly access and analyze each stores orders, inventory levels, and sales in real time, it achieves significant cost savings (Jurevicius, 2013). This is one of the most important factors in Wal-Mart’s success. Wal-Mart offers both branded and own label products at much lower prices than competitors do (Jurevicius, 2013). Customers are mainly attracted to Wal-Mart because of their wide range of products and services for a low …show more content…

Wal-Mart offers their customers a wide variety of high quality products and services at the lowest possible price. They have many programs designed to meet competitive pressures including everyday low price, everyday low cost, and rollbacks (Morningstar, 2015, p. 11). When another company sells a product at a lower price, Wal-Mart will honor that price and lower their price. Wal-Mart has the ability to respond effectively to competitive pressures and changes in the retail markets (Morningstar, 2015, p. 22). An increasing amount of customers shop online, and to improve their shopping experience Wal-Mart interacts with them through social media. This company offers “Walmart Pickup” and “Pickup Today” programs as a part of their multi-channel sales strategy ( Morningstar, 2015, p.

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