Walmart Swot Analysis Essay

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2. S-W-O-T Analysis 2.1 Strengths • Walmart is the largest retailer in the world operating in various formats worldwide (including; discounts stores, supercentres, neighbourhood markets and Sam’s Club), with 3,615 stores today. Leading to consumer awareness and customer loyalties. • In pervious years, Walmart has integrated an e-commerce aspect to their operations. The strength of this aspect is the vast physical advantage when compared with any online retailer. • Due to the convenience and numerous locations of stores, the service of the walmart.com results in an attractiveness to customers, and a way for Walmart to eventually bring more customers to its stores and increase their purchases. • Compared to Costco, Walmart has 57% of market …show more content…

• Both Walmart stores and walmart.com may continue to benefit from international expansion and increasing brand awareness. • Walmart has a great opportunity with the use of their online addition, in assisting them with their large scale of operation. The amount of data that Walmart could collect through the presence of the virtual consumer could develop a better understanding of their customers purchase habits and trends. This could assist in market research and product placement; further emphasising brand and product awareness. 2.4 Threats • In the perspective of consumers, the price awareness of everyday necessities and needs is increasing, as customers would be encouraged to continuously observe the cheapest and affordable stores. • As the growth and attractiveness of the e-commerce industry is at a constant rate, the threat of new competitors into the marketplace is very high. The simplicity and the low barriers of new entrants would be only $10.69 a year to insure that their website is running on the

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