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Shopping online vs in-store
Shopping online vs in-store
Shopping online vs in-store
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On Thanksgiving morning, two major things occur, the first would be putting the turkey in the oven, and the other is the arrival of the holiday paper chalked full of Black Friday advertisements. With all those all ads in mind, they are designed to draw the shopper to their store, enticing them with huge savings and on-time special pricing.
For instance, one ad that catches the shoppers' attention is Walmart. How does Walmart do this? First, they break their Black Friday sales into several “Events” starting at 6 p.m. on Thanksgiving Day and ending, with the final Event at 8 a.m. Black Friday (Walmart Black Friday Ad, 2013, p. 10). This strategy is designed to spread out the onslaught of shoppers, and extending their sales period. How Walmart accomplishes this is that each Event is set up to lure shoppers with a limited number of highly popular electronic items offered at an immense discount. Second, Walmart has added another new marketing plan, which they called “1-Hour in Stock Guarantee”. This is an in-store only enticement on six hot deals is for one hour on...
Advertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
Over the past 20 years, the nature of the American retailing market has changed dramatically, going from Mom and Pop's boutiques to mega retail stores like Wal-Mart. Especially in the last decade, Sam Walton's discount stores have proliferated in almost every city across the United States and Canada. But the opinions about the effects of Wal-Mart in small towns divide the rural population in two groups. Through economic, cultural and social arguments, the anti-Wal-Mart activists and the advocates defend their point of view about the expansion of the store in small communities.
Ads if used correctly are what will draw the target audience the makers are attempting to reach. Simply using a catchy catch phrase could make something people view as a horrible experience such as getting a flu shot into something necessary. Ad campaigns are successful when using persuasive media techniques to draw in their attended audience.
Chain stores, such as K-Mart and Wal-Mart swing their doors wide for all deal seekers at around 6 a.m. Individuals will wake up earlier than necessary, drive to these stores, and camp out prior to the stores opening, if only just to ensure they get the best spot in line. Also near this time, various online deals begin. This means before many people wake up on Thanksgiving morning, sales have already started both in store and online. By this standard, the day’s workers have to get to the store hours before it opens to prepare the store for the surplus of people and the chaos that will soon enfold. People should be getting rest or preparing food for their lunches or dinners, but instead they are shopping or working. Retailers place priority on shopping from the moment people wake up until they go to sleep. There is never an emphasis on family throughout the entire day in these chain stores. The madness occurs throughout the entirety of both days, causing lack of family time in both days of the holiday for patrons and
In Britain, Black Wednesday refers to September 16, 1992, which is known as the day that a combination of monetary policy makers and speculators “broke the pound”. They didn't actually break it, but they forced the British government to pull it from the European Exchange Rate Mechanism (ERM), successfully removing itself from the collective “Eurozone” economy.
Turning this day into another black Friday will result in a loss of the morals and virtues thanksgiving teaches. Adults and children will cease to remember the values this holiday brings, and in turn will only view the day as one where they will receive lavish gifts for waiting in line for hours and trampling people. Therefore, it is ironic to have a holiday that revolves solely on buying things, replace a holiday that is based on being thankful for what you already own. Accordingly, having retail stores open on Thanksgiving Day will diminish the true meaning of the
It is seen in everything from the hoarding of material objects to the destruction of friendships, both of which are popular themes when regarding the topic of Black Friday shopping. Black Friday has become Black Thursday, a trend which has only shown up within the last decade. The great American holiday that is Thanksgiving is celebrated because of our gratefulness toward all that we have, a holiday that is meant to be spent gathered around a table of our loved ones. However, the retail holiday that consumes the day afterward has begun to overflow into our gatherings, and it is due to the greed of the American people. Were it not for the market’s demand for earlier sales, stores would not open their sales on Thursday nights. Everyone would simply wait until early the next morning to start off on their shopping extravaganzas, and the sales themselves would likely be far less violent as
According to Business Insider, it has been estimated that Walmart gains an average revenue of 750K per week. Imagine how much money they would lose in just one day if society decided to purchase no goods. I prefer that we shouldn’t lean towards the idea of “Buy Nothing Day” because it could affect millions of people in disastrous ways. It would only benefit large companies by eliminating their local business competitors. Small businesses and family-owned establishments could be affected with no customers in a day, which can lead to a loss of revenue or possibly put them in debt. Whoever thought of this idea must be unintelligent because, in reality, people won’t likely participate due to them needing resources immediately. We have been so accustomed to consumerism that it would be nearly impossible to stop shopping for one whole day. The economy would collapse if the nation won't be making any money. It would take a long time for it to recover which can result in an unstable economy.
New Haven Register. "Business." U.S. Retailers Continue to Creep Black Friday Sales into Thanksgiving. New Haven Register, 22 Nov. 2012. Web. 11 Dec. 2013.
The Friday after Thanksgiving is everything from a bargain hunter’s dream come true to a husband’s worst nightmare. Since the early to mid-sixties it was been given the name “Black Friday.” Black Friday is day where stores around the country open their doors early to welcome the start of the Christmas shopping season. This is the day if you get to the mall by five a.m., you are late and will not find a parking place. It is the same day where you start off by being cussed by a pregnant woman, and end by being beat-up by an elderly lady resembling your grandmother. Much is to be said for the day, and for those whom brave mess.
Black Friday is the day after Thanksgiving in the United States. Many regard it as the beginning of the holiday shopping season. While it is not a federal holiday, several states observe the day after Thanksgiving as a holiday, which means many state and school employees have the day off. Therefore, the number of potential shoppers is high.
In 1945, Sam Walton opened his first variety store and in 1962, he opened his first Wal-Mart Discount City in Rogers, Arkansas. Now, Wal-Mart is expected to exceed “$200 billion a year in sales by 2002 (with current figures of) more than 100 million shoppers a week…(and as of 1999) it became the first (private-sector) company in the world to have more than one million employees.” Why? One reason is that Wal-Mart has continued “to lead the way in adopting cutting-edge technology to track how people shop, and to buy and deliver goods more efficiently and cheaply than any other rival.” Many examples exist throughout Wal-Mart’s history including its use of networks, satellite communication, UPC/barcode adoption and more. Much of the technology that was utilized helped Sam Walton more efficiently track what he originally noted on yellow legal pads. From the very beginning, he wanted to know what the customers purchased, what inventory was selling and what stock was not selling. Wal-Mart now “tracks on an almost instantaneous basis the ordering, shipment, and delivery of literally every item it sells, and that it requires its suppliers to hook into the system, enabling it to track most goods every step of the way from the time they’re made and packaged in the factories to when they’re carried out store doors by shoppers.” “Wal-Mart operates the world’s most powerful corporate computing system, with a capacity (as of late 1999) of more than 100 terabytes of data (A terabyte is 1,000 gigabytes, or roughly the equivalent of 250 million pages of text.).
When most people look at an advertisement in a magazine or on the tv, or even just listen to them on the radio, they don't really think too deeply into what makes an ad effective. With my Nike running show ad. You can see how we used colors, appeals, and even some rule of thirds to attract people to buy our product.
Environmental Studies is the academic field, which systematically studies human interaction with the environment in which we live in. It is a broad field of study that includes the natural environment, built environment, and the sets of relationships between them. Environmental studies takes into account many different factors that help provide an enjoyable, fruitful way of life, such as national policies, politics, laws, economics, sociology and other social aspects, planning, pollution control, natural resources, and the interactions of human beings and nature.
People with tents, bundled up to their noses in coats and scarves trying to keep warm while they await the doors to be open – this can only mean one thing: it’s Black Friday.