Viva Mexico Mexican Restaurant

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Viva Mexico Mexican Restaurant was bought and renovated in 1955 by Agustin Leon and his wife Guadalupe Leon Jaime. Viva Mexico is a highly renowned establishment located in Buford, GA receiving a 4.4 star restaurant on Google Reviews. Viva Mexico’s excellence in customer satisfaction is largely due to their ample dish proportions at low prices, and it continues to be a favorite go-to Mexican Restaurant among the members of the Buford community.
For this Business services operations research project, we partnered with Viva Mexico Mexican Restaurant in Buford, Georgia to create a strategic plan to analyze current customer experience management strategies and then develop a plan that improve the overall experience for customers at Viva Mexico. …show more content…

Viva Mexico’s hospitality offered by employees can be improved.
Viva Mexico could do a better job in regards to listening and attending to customer needs and concerns.
Based on these conclusions, we created our strategic plan to improve customer service. We concluded that our plan’s main objective should be to greatly improve the hospitality and friendliness of Viva Mexico’s current staff.
We have allotted $7,300 towards the improvement and implementation of an enhanced customer experience strategy. A timeline for these activities is structured on a 12 month basis in 2018. To measure our the effectiveness of our strategic plan we will use various graphs, and data usage counts. These Metrics will solidify our thesis.
II. Introduction
A. Description of the Business “A satisfied customer is the best business strategy of all.” --Michael LeBoeuf. Keeping LeBoeuf’s words in mind when they bought Viva Mexico Mexican Restaurant in 1995, Agustin and Guadalupe Leon followed this example to begin the journey of improving the state of the restaurant,and expanding to new realms. Since then, Viva Mexico Mexican Restaurant has expanded to 4 other locations across the state of Georgia. In 2012 Viva Mexico in Buford, Georgia was established, and co-owners Javier Leon and Jose Herrera would push to create the acclaimed mexican restaurant that Viva Mexico is

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